I.

LESSON/ TOPIC: Propaganda Techniques

II. LESSON OBJECTIVES:

At the end of the lesson the students able to:

a. Identify propaganda techniques
b. Create a propaganda poster and/or slogan
c. Interpret the meaning of a propaganda

III. MATERIALS/REFERENCE(S):
Materials:
PowerPoint Presentation, Projector, White board, White board marker
Reference(s):
"A Mother's Tale - Summary" Comprehensive Guide to Short Stories, Critical
Edition Ed. Charles E. May. eNotes.com, Inc. 2004 eNotes.com 22 Oct, 2017
http://www.enotes.com/topics/mothers-tale#summary-the-story
Propaganda techniques. (2017, September 21). In Wikipedia, The Free Encyclopedia.
Retrieved 02:53, October 22, 2017,
from https://en.wikipedia.org/w/index.php?title=Propaganda_techniques&oldid=8
01680789

IV. PROCEDURE:
A. Pre Reading
The teacher introduces a short story to the class. The teacher tells the students to
read the story Strikebreaker written by Isaac Asimov.
Summary:
The world in question is Elsevere, an extrasolar planetoid a hundred miles
in diameter which is home to an insular, idiosyncratic human colony of thirty thousand
people, who have inhabited the planet in all three dimensions. A rigid castesystem has
developed, with each occupation being confined to a particular set of families. A
visiting sociologist from Earth, Steven Lamorak, learns that an Elseverian named Igor
Ragusnik has gone on strike.
The Ragusnik family operates Elsevere's waste processing facility, and over the
generations, the Ragusniks have become a one-family caste of untouchables, forbidden
all contact with the rest of the colony. Igor Ragusnik has demanded that his family's
isolation must end. Elsevere's ruling council has refused his demands, and if the strike is
allowed to continue, Elsevere's waste processing machinery will break down and the
entire colony will be wiped out by rampant disease.
 When it becomes clear to Lamorak that neither side will give in, he reluctantly
volunteers to operate the waste processing machinery himself. Seeing this, Ragusnik
capitulates and goes back to work.
Lamorak assures Ragusnik that now that the other Elseverians are aware of how
unhappy he is, they will eventually end his family's isolation. Ragusnik is unimpressed.
Meanwhile, Lamorak learns that the rest of the Elseverians will no longer have anything
to do with him; now that he has worked at Ragusnik's job, he is an untouchable himself
an 'inside man at the skonk works'.
The teacher asks the students what they think the short story all about.

B. During Reading
The teacher introduces the lesson to the class.
Propaganda is media that uses carefully crafted messages to manipulate peoples
actions and beliefs. It has one purpose and one purpose only: to persuade you. There are
varieties of propaganda techniques. They use biased, or one-sided, messages and are
designed to appeal to peoples emotions instead of their judgment and reasoning.
The teacher discusses the different propaganda techniques.
Testimonials usually involve celebrities or other respected people endorsing, or
officially supporting, a product or idea. The person giving the testimonial could be
famous, knowledgeable about the product (such as a doctor talking about medicine), or
just an ordinary person who claims the product has worked for them. When the
testimonial comes from a celebrity, the hope is that you will want to use the product or
support the idea simply because they do. Other testimonials try to persuade you to use
or support something because it is good for you or it worked for others. Beware,
though, because people are usually paid to give endorsements (except in politics).
Bandwagon. Jumping on the bandwagon describes people choosing to go along
with the rest of the crowd. Bandwagon propaganda creates the impression that there is
widespread support for a thing or idea. People tend to want to be on the winning team and
try to avoid being the odd one out. These messages create a sense of peer pressure to join
in.
Name-calling is exactly what it sounds like: using negative words and bad names
to create fear and dislike for people, ideas, or institutions. Name-calling can be verbal or
visual. When done visually, it shows a person or thing in an unflattering way. You can
find both kinds of this technique in political cartoons, political attack ads, and on news
talk shows.
Glittering Generalities. This technique always shows the subject of the message
in a positive light, but provides little or no information. Glittering generalities use
simple, clever slogans that appeal to peoples emotions. These general statements are
easy to remember but hard to verify because they offer no facts.
 Card stacking uses facts and figures to show one side as positive and the other
side as negative. The message shows only positive information about the person, product,
or idea being promoted, and it shows only damaging information about the opposition or
competition. This technique is designed to make you think you are hearing both sides. In
reality, you are actually hearing only one perspective.
The plain folks technique is designed to send the message that a product or
person is just like you. An advertiser will show an ordinary-looking person who
vouches for how well a product works. Politicians have their picture taken visiting coffee
shops, riding on tractors, and doing other things that everyday people do. The goal is to
gain your trust by showing that people just like you use the product or support the person.
The transfer technique uses your feelings about one thing to get you to feel the
same way about something else. Transfer can use a positive image to persuade you to
like something or a negative image to persuade you to dislike something. The images
might be symbolic, such as a flag standing for patriotism. They might be cute and
lovable, such as a baby penguin. The images could be repulsive, such as diseased skin in
an anti-smoking campaign, or they could be hateful, such as comparing a politician to
Adolf Hitler. However they are presented, the images act as wordless messages that most
people can identify with.
The teacher asks the students what is the theme of the short story,
Strikebreaker. The teacher asks the students if there is propaganda technique used in
the short story. The teacher asks the students to explain their answers.
C. Post Reading
The teacher reviews the students the propaganda techniques.
The teacher gives the activity to students that is to be answered in a one whole
sheet of paper.

Circle one of the symbols below and answer the questions that follow.

5. What IDEA does this symbol stand for?

6. If you put this symbol on your backpack, what message would you be sending?
7. How could this symbol be used in propaganda?
Youre Biased! Read each message and decide if it is biased. Then identify which propaganda technique
is used.

Cats... Dogs... Thrill a minute!

-Bathe themselves -Always getting dirty The best game out there!
Exciting stuff!
-Litter trained -Has to be walked
-Purr -Barks a lot
Is this message biased? Yes No
If it is, what propaganda technique does it use?
Is this message biased? Yes No
A. Glittering Generalities B. Bandwagon
If it is, what propaganda technique does it use?
A. Plain Folks B. Card Stacking

Starters
House Salad 4.50
Mozzarella Sticks 5.50
Calamari 6.00
Garlic Cheese Bread 4.50

Is this message biased? Yes No

If it is, what propaganda technique does it use?

A. Testimonial B. Transfer

V. ASSIGNMENT
Using the propaganda techniques, create a slogan and a poster.
Criteria for grading:
Creativity - 30%
Appearance - 20%
Usage of the - 25%
Propaganda
Techniques
Message - 25%
TOTAL - 100%
 Polytechnic University of the Philippines

College of Education

Department of Elementary and Secondary Education

Sta. Mesa, Manila

LESSON PLAN IN

GRADE 8

Topic:

Week 1: Propaganda Techniques

Submitted by:

Bengala, Ma. Veronica Anne E.

BSED EN 3 1D

Submitted to:

Prof. Sherry Ann Medrano