Total number of unique guests

Average daily spend

Number of days average guest stays
Average gross margin per room
Average number of visits per year per guest (systemwide)
Average marketing expense per guest (systemwide)
Average new guest acquisition expense (systemwide)
Total number of repeat guests
of which: Total number of multiproperty stay guests
Total number of guests
Average Guest Retention Rate
Average Gross Profit per Guest
 115,000 115,000
$ 750.00 $ 750.00
2 2
32% 32%
1.2 1.3
$ 130.00 $ 138.70
$ 150.00 $ 150.00
19,169
5,750

16.67% 0.00%