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  • CRM Guide For Hospitals

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    Mandeep Singh
    13 views20 pages
    The document discusses how customer relationship management (CRM) is important for hospitals to understand their customers better, compete effectively, and deploy the right tools and tactics. It explains that CRM can help hospitals track key metrics, increase sales and customer retention, and justify their ROI. The document provides guidance on CRM project planning, management, best practices, and examples of how hospitals can implement CRM strategies.

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    CRM

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    crmguideforhospitals-13054887039298-phpapp01-110515150344-phpapp01

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    The document discusses how customer relationship management (CRM) is important for hospitals to understand their customers better, compete effectively, and deploy the right tools and tactics. It explains that CRM can help hospitals track key metrics, increase sales and customer retention, and justify their ROI. The document provides guidance on CRM project planning, management, best practices, and examples of how hospitals can implement CRM strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    13 views20 pages

    CRM Guide For Hospitals

    Uploaded by

    Mandeep Singh
    The document discusses how customer relationship management (CRM) is important for hospitals to understand their customers better, compete effectively, and deploy the right tools and tactics. It explains that CRM can help hospitals track key metrics, increase sales and customer retention, and justify their ROI. The document provides guidance on CRM project planning, management, best practices, and examples of how hospitals can implement CRM strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 20

    CRM Guide for Hospitals

    A Customer and Competitive


    Necessity
    Hospital CRM

    What do you know about your


    customers
    The Tools
    E-Marketing Management
    The Possibilities
    Why Hospitals must deploy CRM
    The New Consumer /
    Buyer-Centric Market
    Relevancy

    Experiences

    Attention

    Value

    Desire For Knowledge and Individuality

    Decoded Complexity
    The New Consumer /
    Buyer-Centric Market
    Not Deliberately Misled or Confused

    Organizational Memory

    Respects Privacy

    Problems and Needs

    Can Quickly Find Information Pertinent to Current Interests


    Goal of Hospital CRM
    CRM Metrics
    Response Rates

    Increased Sales

    Customer Retention

    ROI Justification
    CRM Project Planning
    CRM Project Management
    Activate Plans
    CRM Best Practices /
    Critical Success Factors
    Customer-Centric Design

    Project Plan and Methodology

    Top Management Sponsorship

    User Buy-in and Use

    Track Key Metrics and Grow

    Hospital
    CRM Issues & Examples
    Hospital CRM
    Hospital CRM
    Hospital CRM Tactics
    Define Your CRM Process, Requirements and Select a System that:

    Implement and Leverage the CRM System:

    Develop & Segment Your Contact List / Database:


    Hospital CRM Summary
    Hospitals should focus on CRM:

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