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    Successful Implementation of Blue Ocean Strategy: Kaun Banega Crorepati

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    Manish Gandhi
    KBC (Kaun Banega Crorepati) was a highly successful implementation of blue ocean strategy in India. It was an adaptation of "Who Wants To Be A Millionaire" that created a new era of reality TV shows. KBC attracted viewers from all age groups and sections of society by differentiating itself from typical saas-bahu soap operas through fresh content, interactive viewer participation where audiences could win prizes, and by hosting the show with the hugely popular Amitabh Bachchan. It enhanced audiences' general knowledge while eliminating stereotypes through strategic actions like reducing ad spending, raising a superstar host, creating viewer participation, and a new value curve.

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    Successful Implementation of Blue Ocean Strategy: Kaun Banega Crorepati

    Uploaded by

    Manish Gandhi
    66 views2 pages
    KBC (Kaun Banega Crorepati) was a highly successful implementation of blue ocean strategy in India. It was an adaptation of "Who Wants To Be A Millionaire" that created a new era of reality TV shows. KBC attracted viewers from all age groups and sections of society by differentiating itself from typical saas-bahu soap operas through fresh content, interactive viewer participation where audiences could win prizes, and by hosting the show with the hugely popular Amitabh Bachchan. It enhanced audiences' general knowledge while eliminating stereotypes through strategic actions like reducing ad spending, raising a superstar host, creating viewer participation, and a new value curve.

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    strategy

    Original Title

    Strategic

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    KBC (Kaun Banega Crorepati) was a highly successful implementation of blue ocean strategy in India. It was an adaptation of "Who Wants To Be A Millionaire" that created a new era of reality TV shows. KBC attracted viewers from all age groups and sections of society by differentiating itself from typical saas-bahu soap operas through fresh content, interactive viewer participation where audiences could win prizes, and by hosting the show with the hugely popular Amitabh Bachchan. It enhanced audiences' general knowledge while eliminating stereotypes through strategic actions like reducing ad spending, raising a superstar host, creating viewer participation, and a new value curve.

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    © All Rights Reserved
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    66 views2 pages

    Successful Implementation of Blue Ocean Strategy: Kaun Banega Crorepati

    Uploaded by

    Manish Gandhi
    KBC (Kaun Banega Crorepati) was a highly successful implementation of blue ocean strategy in India. It was an adaptation of "Who Wants To Be A Millionaire" that created a new era of reality TV shows. KBC attracted viewers from all age groups and sections of society by differentiating itself from typical saas-bahu soap operas through fresh content, interactive viewer participation where audiences could win prizes, and by hosting the show with the hugely popular Amitabh Bachchan. It enhanced audiences' general knowledge while eliminating stereotypes through strategic actions like reducing ad spending, raising a superstar host, creating viewer participation, and a new value curve.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Successful Implementation of Blue Ocean Strategy : Kaun Banega Crorepati

    KBC Background :
    The challenge - 'a program idea that will have as much viewership as an Indo-Pak cricket
    match on a Sunday.
    Adaptation of a successful program in the US, Who Wants To Be A Millionaire.
    Created a new era in TV shows entertainment as a reality TV show by bringing the
    viewers as participant in the TV shows.
    KBC did leave all the saas-bahu serials behind:
    1. KBC Star Plus 2130-2200 5.6
    2. KBC Star Plus 2100-2130 4.9
    3. Kahaani Ghar Ghar Kii Star Plus 2200-2230 4.7
    4. Kyunki Saas Bhi Kabhi Bahu Thi Star Plus 2230-2300 4.5
    5. Kasautii Zindagii Kay Star Plus 2030-2100 3.7

    What KBC did differently?


    The Red Ocean of The Blue Ocean of
    Saas-Bahu serials KBC

    Demand from Housewives mostly Demand from All sections across age
    groups

    Repetitive & Monotonous Similar theme Each episode fresh, content differentiation
    across serials and channels

    Passive viewing Very Active viewing, audience could act as


    helplinecould win prizescould test their
    own knowledge

    Absence of any Mega Star Brought in Amitabh Bachchan huge


    charisma, mass appeal

    No knowledge imparted Enhanced the General Knowledge/Awareness


    of audience
    KBC - Four Actions Framework

    Reduce
    Advertisement
    Expenditure

    Create A New Eliminate


    Viewer Value The stereotype
    Participation Curve Family Drama

    Raise
    A Superstar
    Host

    KBC The Strategy Canvas

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