EXTEND YOUR

ENTERPRISE INTO THE

CLOUD
WITH HITACHI DATA SYSTEMS

YOUR CLOUD, YOUR WAY

1
 The gravity of cloud
Hitachi cloud vision

Hitachi cloud strategy and portfolio

Enable
Deliver
Partner
Content cloud services

Summary

2
UNDERSTAND THE BASICS

CLOUD MARKET DEFINITION

Cloud is a way of using

technology, not a technology in itself
it's a self-service, on-demand,
pay-per-use model. Consolidation,
virtualization and automation strategies
will be the catalysts behind cloud
adoption
The 451 Group
 BUT NOT ALL DATA IS CREATED EQUAL

STORAGE CONSUMPTION BY DATA TYPE

10,459PB 76,859PB
100%
Content
Depots
22%

Unstructured 23%
50%
Data (File)

Replicated 30%
(File, Block) 28%

Structured
25% 12%
Data (Block)
10%
2009 2014
SOURCE: IDC,2010
 CLOUD CUTS SUPPLY-AND-DEMAND WASTE

TRADITIONAL VERSUS CLOUD FRAMEWORK

700 Traditional
Supply
600

500
STORAGE (TB)

WASTE Traditional
400 Demand

300

200 Cloud
Supply and
100 Demand

0
Q1 Q2 Q3 Q4
 I.T. IS READY FOR THE CLOUD

Physical, Transition to Virtual

Legacy Environment Environment

Reduce capital and

operational expenditures
Increase flexibility to be
more responsive to the
business
Improve service levels

From Managing Infrastructure Technology To Providing Infrastructure Services

Silos of independent physical devices Virtualized

Manage physical devices independently Automated

Closed, inflexible monolithic environment Cloud-ready

Costly, legacy systems Sustainable

Hitachi Data Systems Confidential NDA Required

BUSINESS CAN INCREASE AGILITY

USING ENTERPRISE CLOUD DELIVERY MODELS

GET READY FOR WHATS NEXT

Cloud is Cloud Storage

Rapidly Statistics
Becoming the
By 2015, 46% of all businesses will have
Preferred Path more than half of their infrastructure and
for IT applications in the cloud (Gartner)

GigaOM 2011 survey estimates that 80-90%

of data centers will adopt cloud technology by
2016
Market
Last Barriers By 2015, IT spending for hosted and private
Adoption is cloud storage will be over US$20 billion (IDC)
are Falling
Accelerating
From 2011, U.S. federal agencies are
required to adhere to a cloud-first option
when making new technology purchases

End-Customers see It is estimated that up to 25% of the US$80B

annual IT budget could be moved to cloud
Clear Benefits
 The gravity of cloud

Hitachi cloud vision

Hitachi cloud strategy and portfolio
Enable
Deliver
Partner
Content cloud services

Summary

9
HDS INTEGRATED STRATEGY

BUSINESS
INTELLIGENCE
BIG DATA TODAY
INFORMATION ANALYTICS
INTEGRATION
CLOUD

SEARCH, DISCOVER AND INTEGRATE

INDEPENDENT OF APPLICATIONS
CONTENT ON-DEMAND CONTENT
ARCHIVING AS A SERVICE
CLOUD

VIRTUALIZATION, MOBILITY
INFRASTRUCTURE INTEGRATED MANAGEMENT
DATA CENTER CONVERGENCE
CLOUD INFRASTRUCTURE ON DEMAND

SINGLE VIRTUALIZATION PLATFORM FOR

INFRASTRUCTURE, CONTENT AND INFORMATION
 INFRASTRUCTURE CLOUD

Heterogeneous
INFRASTRUCTURE AND virtualization beyond-the-box
ELASTIC SCALABILITY
PLATFORM AS A SERVICE FOR PRIVATE, HYBRID
Real-time tiering and migration AND HOSTED

Trusted for mission critical, high volume transactions

Universal management

RAPID ON-DEMAND
RESOURCES

ENABLED BY VIRTUALIZATION

INFRASTRUCTURE CLOUD CONTENT CLOUD INFORMATION CLOUD

 CONTENT CLOUD

CONTENT INDEPENDENT
OF APPLICATION DISCOVERY
AND MEDIA AND SEARCH

CENTRALIZED MASSIVE SCALABILITY

GOVERNANCE WITH DYNAMIC TIERING

INFRASTRUCTURE CLOUD CONTENT CLOUD INFORMATION CLOUD

 INFORMATION CLOUD

ACROSS STRUCTURED DEEP DATA ANALYTICS

AND UNSTRUCTURED
SOURCES

INFORMATION
REAL-TIME SCALE
CORRELATION

INFRASTRUCTURE CLOUD CONTENT CLOUD INFORMATION CLOUD

AN INTEGRATED HITACHI VISION
FOR SOCIAL INNOVATION AND BIG DATA TOMORROW

TRAFFIC
ELEC. POWER HOSTED

RAILWAY DISTRIBUTION

MEDICAL
FINANCE SECURITY

SOCIAL INNOVATION SOLUTIONS

INFORMATION
CLOUD

CONTENT MACHINE HUMAN BUSINESS

CLOUD

INFRASTRUCTURE
CLOUD

SINGLE VIRTUALIZATION PLATFORM

LAYERING A COMPREHENSIVE CLOUD SOLUTION

Private
Hybrid
Public
Billing and metering
Self-service
Pay per use and flex up/down

Remote managed services

Managed service solution

Support existing applications

REST API, MAPI

Integrated block, file, and content

platforms and technologies
Converged and compute solutions
 The gravity of cloud

Hitachi cloud vision

Hitachi cloud strategy and portfolio

Enable
Deliver
Partner
Content cloud services

Summary

Summary

16
 WHAT OUR CUSTOMERS ARE SAYING

DATA Managing
GROWTH unstructured data Help us maximize COST
growth is strategic our assets
to our plans

Its a world of siloes:

We need a 6-12 Reduce my costs
data, applications,
month ROI (opex and capex)
and infrastructure

There are too many

Our data is trapped
COMPLEXITY its not governed
and cant be reused
unanswered questions
around the hosted
cloud and big data
CUSTOMER CHALLENGES
BECOME OPPORTUNITIES

DATA Discover, analyze and leverage data to uncover new

GROWTH information for competitive advantage

Increase efficiency and utilization of resources and meet

COST
required service levels

COMPLEXITY Free data from applications and infrastructure, implement

governance, and provide information more effectively
WITH HDS
CLOUD IS NOT ONE-SIZE-FITS-ALL

AT YOUR DATA CENTER OFFSITE DATA CENTER

Hybrid
Traditional Cloud
Storage Private
Needs Cloud

OFFSITE DATA CENTER

HDS Storage

Hosted
Cloud
 MANAGE YOUR MANY BUSINESS DRIVERS

DISTINCT CLOUD SOLUTIONS TO MEET CUSTOMERS BUSINESS NEEDS

trusted
questions partner
around the reduce my
hosted cloud costs

Enable Deliver Partner

Total control of data and Reduce capital and Get all the advantages
its governance operating costs of Hitachi technologies
and platforms
IT as a service to meet Pay only for what you
business needs, use Leverage partners
distribute IT costs added value services
Tailor SLAs to different and applications
Leverage HDS business demands
technology and solution
packages
EXTEND BEYOND
AND ELIMINATE YOUR CLOUD LIMITS

HDS CLOUD STRATEGY

E X T E N D

ENTERPRISE CLOUD
CLOUD
INTO THE TRANSFORM-
PARTNERSHIP
CLOUD ATION

Enable
Deliver Partner
BUILD YOUR OWN INTEGRATED CLOUD

HDS TECHNOLOGY AND SOLUTIONS

Leverage HDS reliability and quality to build

your own cloud with complete control

Flexible, cloud-ready capabilities

Multitenancy, chargeback, HTTP protocols
MFS/CIFS on-ramp
Storage virtualization
Cloud solutions packages
Private file tiering, file serving,
Microsoft SharePoint archiving Your Cloud

Workload-specific converged infrastructure solutions

Hitachi Virtual Storage Platform Hitachi Content Platform
Hitachi Unified Storage VM Hitachi Unified Compute Platform
Hitachi Cloud Solution Packages Hitachi Data Ingestor
HITACHI CLOUD SOLUTION PACKAGES

Challenge Challenge Challenge

- Proliferation of - Inefficient - SharePoint
file servers delivery of file sprawl and
services to performance
ROBO

Resolved Resolved Resolved

- Manage growth - Provides - Improves SP
- Lower storage bottomless file performance
costs storage - Reduces IT
- Backup-free costs
solution
FILE TIERING

OPTIMIZED
PRIMARY NAS ENVIRONMENTS

Inactive file content is moved off primary PRIMARY NAS

Backups
NAS into a cloud store
Users maintain online access to content
Files are accessed via primary NAS by
way of a placeholder, or stub file
Delivered as capex or opex

Benefits
Improve performance and scalability of
primary NAS
Improve backup and restore times
Reduce opex and capex
Improve manageability Cloud
PRIMARY FILE SERVING

BOTTOMLESS, BACKUP-FREE
FILE STORAGE FOR THE EDGE
Consumer 1 Consumer 2 Consumer 3

Deliver bottomless, backup-free file serving FILE FILE FILE

SHARE SHARE SHARE
to distributed consumers
Local cache for fast retrieval of frequently
accessed content
Supports multiple tenants and namespaces
Standard NFS/CIFS on-ramp with AD and
LDAP support
Delivered as capex or opex

Benefits
Reduces cost and complexity by eliminating
management or backup at the edge
Minimizes risk with compliance and retention
Supports on-demand capacity requests
Cloud
Enables chargeback of consumers based on
utilization
MICROSOFT SHAREPOINT ARCHIVING

IMPROVED
SHAREPOINT EFFICIENCY

Inactive SharePoint data is moved out of

primary farm into a cloud store SHAREPOINT FARM
Backups
Users maintain online access to content
Files are accessed via primary
SharePoint by way of a placeholder, or
stub file
Delivered as capex or opex

Benefits
Improve performance and scalability of
SharePoint environment
Significantly reduce backup time and
volume
Reduce Microsoft SQL Server capacity Cloud
costs
Reduce OPEX through improved
manageability
HITACHI CLOUD-ENABLING TECHNOLOGIES

Challenge Challenge Challenge

- Enterprise file - Cloud risks - Evaluate and
sync and share install new
controllable solutions more
and safe Resolved efficiently
- Your own cloud

Resolved - Backup-free Resolved

- Enterprise content - Preconfigured,
scale and preservation tightly
security with integrated,
data on converged
premises solutions
INTRODUCING HITACHI CONTENT
PLATFORM ANYWHERE
SECURE, SIMPLE, SMART FILE SYNC AND SHARE FOR THE ENTERPRISE

User work files available anywhere

Safely share links, not files
Data is automatically protected and
easily recovered
Data is secure, under IT control
Efficient, automatically managed
storage
HITACHI CONTENT PLATFORM AND THE
CONTENT CLOUD
LEVERAGE 1 PLATFORM FOR MOBILITY, CLOUD AND DATA PROTECTION

Secure Simple Smart

 WHATS NEW IN HCP

WHY HCP IS SO IMPORTANT FOR CLOUD

CLOUD PRESSURES TOO MUCH DATA I.T. COMPLEXITY MEETING SLAs,

CLOUD RISKS TO FIND AND MANAGE AND INEFFICIENCY RPOs, RTOs

Extend enterprise IT into Give structure to Simplify management via Ensure reliability and
the cloud unstructured data virtualization performance
S3 application support Structured queries HCP on VMware Advanced replication
Service provider Multiple annotations Tiering to external Performance
branding Metadata only storage enhancements
Safe, secure content VLAN support Upgraded components
access and sharing
UCP PRO
SINGLE PRE-CONFIGURED STACK TO ENABLE CLOUD

UNIFIED ORCHESTRATION FOR MANY APPS AND

HUNDREDS OF VMS
UCP Director
Software
Ethernet Brocade
6720-60
Most scalable
Fiber Channel
Brocade 6510 Single-source support
Unique orchestration
software

VSP, HUS VM or HUS

Storage Hypervisor

Server
Hitachi Compute
Blade CB 500 with
vSphere 5.1 Network

Management Storage
Server CR 210
UCP SELECT
VALIDATED REFERENCE SOLUTIONS

OPTIMIZED FOR SPECIFIC APPLICATION AND USES

- VMware vSphere
v5.1
- VMware vSphere - VMware View
SERVER v5.1 with Cisco DESKTOP - Citrix Xen
VIRTUALIZATION UCS VIRTUALIZATIONS Desktop
- Microsoft Private
Cloud v2

- Microsoft SQL
Server 2008
- Oracle Database DATA - Microsoft SQL
OLTP
WAREHOUSE Server 2012

- Microsoft BUSINESS - SAP HANA Scale-

EMAIL
Exchange 2010 ANALYTICS Up
 A NEW ERA OF INFORMATION EVERYWHERE

CLOUD ARCHITECTURE BASED ON HCP

HCP at each core data center HDI cluster appliances at core data
MOBILE
centers
HCP replication of tenant/namespaces WORKFORCE
HCP ANYWHERE
for DR and availability Supports HA configuration
Large User populations
WEB APPS AND DATA

EDGE
CONTENT CORE STORAGE

HDI virtual machines or single

appliance nodes at remote locations
Fast, easy to deploy.
Provides multiple deployment options
depending on location.
 The gravity of cloud

Hitachi cloud vision

Hitachi cloud strategy and portfolio

Enable
Deliver
Partner

Summary

34
MANAGED SERVICES SOLUTION

ON-PREMISES INFRASTRUCTURE AS A SERVICE

HITACHI MANAGED SERVICES SOLUTIONS

Transformation of a legacy environment into a private

cloud within the 4 walls of the enterprise

CAPEX
Utility based consumption and billing for
converged, storage and backup
Elastic capacity on demand
Your Data
Center Operations out-tasked to HDS
Assets owned by HDS
OPEX Service levels committed against a service catalog
Available worldwide
HITACHI CLOUD SERVICES

HOSTED CONTENT CLOUD

HITACHI CLOUD SERVICES

Extension of the enterprise into a secure, robust off-
premises content cloud

Utility-based consumption and billing

Elastic capacity on demand
Managed and hosted by HDS
Your Site
Built on enterprise-grade storage
Portal
Secure transport and data encryption
Delivering
Active file archiving with data protection
HDS Data Center
Automated edge to core data movement
Available in the U.S. initially
 HITACHI CLOUD SERVICES

BENEFITS OF ENTERPRISE-READY HITACHI CLOUD SERVICES

Online and on-demand Hitachi managed cloud services for
content and, in the future, analytics services
Leverages HDS products, technology and innovation
Operated by the HDS Managed Services team
Backed by the HDS Global Support Organization
Global, secure, elastic and scalable utility service
Extensible solution to accelerate managed services

Enterprise Efficiency Security Search

Content Cloud Single instancing Antivirus options Index and search
Compression Secure transport Utilization
Versioning Encryption Discovery

Independence Resilience
Easy growth Replication
Online access Remote sites
Customer Low touch Disaster recovery
Storefront
 HITACHI CLOUD SERVICES

HITACHI CLOUD ON-RAMPS HNAS

Seamless integration HCP

Extensible models that enable
you to flexibly outsource what you want
when you want

Enterprise
Ecosystem
FILE TIERING

Hitachi Cloud
HDI

REST API #1 #2 #3
Chicago London Singapore
HITACHI CLOUD SERVICES

INTEGRATE WITH COMMON

APPLICATIONS Collaboration

REST API integration with Email

enterprise applications provides
multiple methods for customers to
push data to the cloud

Enterprise
Ecosystem
Backup

Hitachi Cloud
Database*

REST API #1 #2 #3
Chicago London Singapore

*Future
 HITACHI CLOUD SERVICES
CONSOLIDATE AND SIMPLIFY

CAPACITY

PRIMARY SITE Solution benefits

Archive 60% of data to lower-cost tier
Index to better understand utilization and consumption
USERS GROUPS LINUX Retention and classification policy and compliance
End-to-end system visibility and management
Eliminates all tape

ARCHIVE
SOFTWARE PRODUCTION
TIERING CLUSTER
40%
CAPACITY

DR
REPLICATION DR SITE

HITACHI CLOUD SERVICES

60%
CAPACITY
IN THE CLOUD
CLOUD CLOUD
ARCHIVE ARCHIVE
DR
REPLICATION
HIGH
AVAILABILITY
HITACHI CLOUD SERVICES:
SERVICE CATALOG TODAY AND FUTURE
DIRECTION

ENTERPRISE CONTENT SOLUTIONS

Integrated Solutions: Healthcare Clinical Repository, Video

Surveillance, Data Scientist Services
Roadmap

ENTERPRISE CONTENT SOLUTIONS

Advanced Search, Advanced Content Management,

Enterprise Share, Analytics

CONTENT SERVICES

Index, Basic Content Management

Capabilities

ARCHIVING
Current

Content Archiving, File Tiering, File Service,

Microsoft SharePoint Archiving
 The gravity of cloud

Hitachi cloud vision

Hitachi cloud strategy and portfolio

Enable
Deliver
Partner
Content cloud services

Summary

42
CLOUD PARTNERSHIPS
CLOUD SERVICE CLOUD BUILDER
PROVIDER PARTNERS PARTNERS
Build and Sell (not Host)
Host, Manage and Sell
HDS Cloud Infrastructure
HDS Powered Cloud
to Customers and Cloud
Services to Customers
Service Providers
Our customers are looking for new
and innovative storage solutions to
help them address complex,
fragmented cloud environments
Infosys can help accelerate time-to-
market of cloud services by up to 40
percent, improve productivity by up to
Hitachi Cloud Service 20 percent and achieve cost savings
Provider Program of up to 30 percent, and the Hitachi
Unified Compute Platform solution
family lets us expand these benefits
and reduce IT complexities even
further
Vishnu Bhat
VP and Global Head, Cloud, Infosys
CLOUD RESELLER
PARTNERS
Resell
(HDS and Providers)
HDS-Powered Cloud
Services
There is definitely a move in the
industry toward cloud services, and
by partnering with HDS we have
launched a cloud service quickly
with our own branding through
Resell (HDSs &
Hitachi Cloud Services Connection.
The combination of HDS facilities,
Providers) HDS
infrastructure and service
Powered Cloud
management with our sales,
marketing, reseller and ISV
Services
recruitment quickly and easily helps
our customers into production
Andy Lau
General Manager,
ACW Services, Hong Kong
 CLOUD SERVICE PROVIDER PARTNERS

PARTNER-OFFERED HOSTED CLOUD OFFERINGS

HITACHI CLOUD SERVICE PROVIDER

PROGRAM
Extends the enterprise and HDS cloud
portfolio through partner value

Portal
Customer Site Built on HDS cloud infrastructure and solutions
Branded, hosted and sold by the partner
Co-marketed and incentivised with HDS
Referred by HDS sales force

Partner Data Center

 CLOUD BUILDER PARTNERS

CLOUD DEPLOYMENT COLLABORATION

HITACHI CLOUD BUILDER PARTNERS

Private and reseller clouds built by HDS and

skilled partners

Partners build and sell HDS cloud infrastructure for

end user customers and cloud resellers
Partners are certified specialists in implementing
solutions with 1 or more HDS and 3rd-party
Customer or Reseller Site technologies
HDS training required or available
Leverage HDS cloud reference architectures where
possible
 CLOUD RESELLER PARTNERS

HITACHI CLOUD SOLD THROUGH PARTNERS

HITACHI CLOUD SERVICES CONNECTION

Public compute cloud targeting SMB and
SMEs (and remote offices of large
multinationals)

Portal
Service catalog covering collaboration, email, backup,
disaster recovery, records management, and VDI
Managed and hosted by HDS
Alliances Software and White-labeled by HDS and branded by distributors
ISV Applications
Supports multiple levels of partners
Sold by resellers based on subscriptions
Hitachi Technology
Available now in Hong Kong, Australia and India

Data Center
 The gravity of cloud

Hitachi cloud vision

Hitachi cloud strategy and portfolio

Enable
Deliver
Partner
Content cloud services

Summary

47
HITACHI DATA SYSTEMS SOLUTION
CONTENT CLOUD SERVICES CAPABILITIES

Content management
Data assessment
Policy-based object management
Security, preservation and File and data classification
lifecycle management and analysis
Performance management

File tiering Content

Data discovery
Management
Hitachi Data Ingestor
Hitachi Data Discovery Suite
Edge-to-core tiering File Data
Hitachi Data Discovery for
File tiering Tiering Assessment
Microsoft SharePoint
E-discovery from
Hitachi Data Systems
Data replication Data CONTENT Data
and Partners
Replication CLOUD Discovery
Core-to-edge
Hitachi Content
Platform replication
Operational readiness
MetroCluster HNAS Content Operational
Enterprise content
IP-based replication Infrastructure Readiness management and monitoring
Chargeback
Content Data integration
Migration
Information integration
Content infrastructure Data architecture
Converged Hitachi Clinical Operational policies,
Repository Procedures and standards
Storage Economics Strategy Training needs analysis and
Service for file and content knowledge transfer
solutions Content migration
Implementation of file File and Hitachi Data Archiver, powered by CommVault
and content technologies migration
Health and life sciences apps migration
Host-based virtualization migration
Enterprise content management migration
THE RIGHT CONTENT AT THE RIGHT TIME

USE HDS SERVICES TO MOVE YOUR INFORMATION FORWARD

MOVE TO THE
CONTENT CLOUD

Content Audit and

Infrastructure
CREATE AN classifies content identify
INFRASTRUCTURE what should stay onsite, what
CLOUD can go to cloud
Set ongoing operational
Transformation standards for discovery and
archive
OPTIMIZE YOUR Services define and
implement operational best Provision resources for
DATA CENTER content governance
practices for service
Consolidate and management Enable seamless migration
Virtualize create virtual and transition
Data Protection
compute storage pools
Services aligns
Extend use of existing protection, replication, and
compute/storage assets management policies to
Allocate and provision business requirements
resources dynamically
 The gravity of cloud

Hitachi cloud vision

Hitachi cloud strategy and portfolio

Enable
Deliver
Partner
Content cloud services

Summary

50
YOU KNOW YOUR NEEDS,
AND WE KNOW ENTERPRISE

HDS IS A TRUSTED LEADER IN KEEPING YOUR INFORMATION FLOWING

9/10 OF TECHNOLOGY Use HDS experience

FIRMS to ensure your

82% 3/4
information is placed
strategically, managed
OF HEALTHCARE
OF FORTUNE AND TELCO
well, and readily
GLOBAL 100 available

>1/2
OF ENERGY, RETAIL, Position your company
MANUFACTURING,
INSURANCE, to innovate with
TRANSPORTATION,
FINANCIAL SERVICES information
FORTUNE GLOBAL 500 COMPANIES

More integrated choices

Solutions built with enterprise requirements in mind
A focus on getting the right data to the right people at the right time
Higher performance infrastructure at lower TCO
WE THINK AND PLAN FOR END-TO-END CLOUD

Enabling
FULLY INTEGRATED PORTFOLIO BLOCK + FILE + CONTENT Enterprise
Consolidate and
Offsite
Share Remote Cloud
Structured Unstructured Unstructured
Unstructured File Office Storage
File and
(Remote)
Apps Apps Web/cloud Apps Content
File Apps

FILE and CONTENT

HDS or
Consolidation Partner Data Center
Content
The best
Best
HDS helps
Efficiency, and
virtualized
Virtualized
you identify the best
Out-Reach Internet
Performance for
platform or service onsite or offsite for Provide Synch
storage
Storage platform,
Platform,
File and Content Supports
with
With high
Highreliability
Reliability
you to have the most efficient, agile and File Sharing
and Availability
availability Archive,HCP Anywhere
Enable Mobile
infrastructure to
IP AND STORAGE NETWORKING
maximize
Cloud,value
Web from
Workforce
2.0 and REST
IT
BLOCK
Storage
Virtualization
Unified Storage for
Both Modular and
Entry Enterprise
OPTIMIZE YOUR INVESTMENTS WITH HDS

CLOUD
APPLICATION APPLICATION APPLICATION STORAGE

MOBILE
SEARCH WORKFORCE
ACROSS

CONTENT EDGE
CORE STORAGE REMOTE
OFFICE

UNIFIED COMPUTE ALTERNATE DATA

PLATFORM CENTER
 THE HDS DIFFERENCE

Vision and passion

Commitment to innovation and quality

Expertise in data and information

Integrated portfolio aligned to

business needs
Industry-leading building blocks

Solution without silos

Focused on improving business

operations

Enables cloud at your own pace

QUESTIONS AND
DISCUSSION
THANK YOU