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Answers To Exam-Style Questions: 1. The Nature of Business 1. A
Answers To Exam-Style Questions: 1. The Nature of Business 1. A
Please note that these are not the only possible answers. Most CSEC Principles of Business examination questions can be
answered in many ways, using a variety of different examples.
d Two groups of people who may form a e One purpose for which a co-operative might
co-operative are:- be formed for each of the two groups in (d)
(Choose any two) above are:-
zz Producers zz Producers to ensure that the best price
zz Consumers is obtained for their products.
zz Savers.
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b Two reasons why James may be interested in e Two roles that James would have to perform
starting his own business are:- with respect to any employees hired by his
(Choose any two) organization are:-
zz Desire for financial independence, and (Choose any two)
to earn their own money and be zz Pay workers a fair and reasonable wage
financially secure. zz Provide safe and proper working
zz Self-fulfilment. He may want to be conditions
successful and to determine that zz Train workers to perform their tasks
success. effectively and efficiently
zz Self-actualisation. It may have always zz Promote workers based on merit
been a dream or goal to own and
operate his own business. 2. Organization and management
zz To improve his status in life, by 1. a The four main functional departments of a
improving his income, and their typical business are:-
economic standing in society. zz Production
c Two advantages and one disadvantage for zz Marketing and Sales
James if he starts his business on the zz Finance and Accounting
Islandof St Anne as against the island of zz Personnel or Human Resource
StGeorge Management.
Advantages:- b Two responsibilities which would be
zz Manufacturers are free to produce what assigned to each of the departments listed
the consumers require, and the above are as follows:-
consumers in turn are free to spend their
Production
money as they see fit.
zz Decision-making is not controlled, so sourcing of raw materials
there is greater participation in the manufacturing of the products.
decision on what is to be produced to Marketing and Sales
satisfy the needs of the consumer. promoting the products (e.g. advertising,
Disadvantage:- sales promotion, etc)
zz Businesses could be exploited through selling the products to customers.
the imposition of high prices for Accounting and Finance
utilities and materials if there is making and receiving payments on
insufficient competition among behalf of the company
producers or government regulation of preparing the financial statements of the
business. company.
d Two functions of a business owner when Personnel or Human Resource Management
starting operations are:- recruiting, disciplining or dismissing staff
(Choose any two) training, promoting or redeploying staff.
zz planning in order to achieve the goals
c One way in which an increased demand will
and objectives of the business
affect each of the major departments of a
zz sourcing finance for the day to day
sports goods manufacturing company is:-
operations of the business
zz hiring staff to operate the various areas Production department will have to source
of the business more materials to manufacture more
equipment.
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Marketing and Sales departments will have as well as matching the right personnel
to distribute and sell more items. with the right job.
zz Communicating is the process of
Accounting and Finance department will
transmitting information and ideas to
have to release more funds to purchase the
people within the various levels of the
materials needed to manufacture the
organization.
additional equipment, as well as pay
zz Directing/Coordinating is the process
overtime or new staff.
by which actual performance is guided
Personnel or Human Resource Management towards the goals to be met.
department will have to hire workers to meet zz Evaluating is the process of assessing
the production demands. work performance to determine how
well the tasks have been done, and what
2. a Management is the bringing together of steps are to be taken to improve future
allthe resources (human and non-human) performance.
in an effort to meet the goals of an zz Motivating is the process by which
organization. workers are encouraged or influenced to
b Four functions of management are:- take the right action to get the tasks and
(choose any four) jobs done.
zz Planning is the process by which a c Two responsibilities of management to the
manager prepares for the future. employees of a business are:-
zz Organizing is the process of pulling (Choose any two)
together all resources needed, to meet zz to provide fair wages
the goals of the organization. zz to provide safe working conditions and
zz Controlling is the process of checking equipment
and measuring how activities are being zz protection against unfair dismissal
carried out in the business and steering zz providing opportunities for promotion
them towards meeting the goals set by and growth within the organization
the organization. zz to provide compensation for job-related
zz Delegating involves assigning tasks or injuries
goals to subordinates whilst at the same zz to provide proper training and education.
time granting them the necessary
d i Lateral relationships exist among people
authority to carry out the tasks.
who are at the same level within an
zz Staffing is the process of selecting,
organisational structure.
orienting, assigning, training,
promoting, and retiring the labour force
Managing
Director
Reporting relationship
Lateral relationship
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Managing
Director
Financial
manager
Chief
accountant
Accounts
Receivable manager
Accounts
clerks
iii Span of control is the number of the effective limit to the number of staff
subordinates a manager supervises, or that a manager can supervise efficiently.
M. D.
3. a Motivation is the process by which workers d One purpose for which a business may
are encouraged or influenced to take the right establish a committee:-
action to get the tasks and jobs done. zz to advise the executive and to assist it in
developing policies and procedures for
b Maslows hierarchy of needs are:-
scheduling staff vacations.
zz Physiological or basic needs
zz Safety and security needs Two members likely to be appointed to this
zz Social and belonging needs committee are
zz Esteem needs zz Chairperson
zz Self-actualization needs. zz Secretary
c Theory X assumes that most workers dont e i The usual role of the chairman or
like work and prefer to be directed, do not chairwoman is to convene and to
like responsibility and focus more on safety coordinate the proceedings of the
than anything else. meeting.
Theory Y assumes that the workers like work ii The usual role of the secretary is to
and are willing and capable of making a record the minutes of the meeting and
positive contribution to the organization. provide members with copies.
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iii The minutes are a summary of what use their initiative to complete the tasks
took place in the meeting, decisions, required.
issues for further discussion, etc. Disadvantage:-
4. a Four different leadership styles are:- zz Employees could be given too much
freedom, to the extent that they begin
zz Authoritarian
operating outside of the goals of the
zz Democratic
organisation.
zz Charismatic
zz Laissez Faire. c One benefit of teamwork and one difficulty
associated with teamwork are:-
b One advantage and one disadvantage of any
(Choose any one)
two styles from (a) above are:-
(Choose any two styles) Benefit:-
Authoritarian zz creative problem-solving from the
Advantage:- inputs of individuals of the team.
zz Quick decision making which might be zz the pooling of resources, ideas and
essential in a crisis. expertise.
zz motivation of the workers personally
Disadvantage:- and collectively.
zz No participation from employees in zz increases the level of productivity.
decision-making zz improvement in the quality of work.
zz fostering a participative approach to
Democratic
work, giving a feeling of belonging and
Advantage:-
making a significant contribution to the
zz Participation by employees in decision-
organization.
making can lead to more effective
zz providing for continuity in the carrying
decisions as employee experience can be
out of projects if a member leaves.
useful for managers.
zz increase in the efficiency and
Disadvantage:-
effectiveness of the negotiation process.
zz Time must be devoted to involving staff
and this can slow down decision-making. Difficulty:-
This can be a problem when a quick (Choose any one)
decision is essential. zz incompatibility of the team members
may lead to rivalry within the team.
Charismatic
zz there may be too much rivalry between
Advantage:-
teams.
zz The charismatic leader inspires zz a team member who is not interested in
employees with personal magnetism and the particular task may weaken the
communication skills and this is a overall effort.
motivating factor.
Disadvantage:- d Four channels of communication which may
be used in a business context are:-
zz A charismatic leaders decisions may be
(Choose any four)
accepted uncritically. Unwise or
unscrupulous leadership may bring zz consultation
disaster to a business. zz suggestion box
zz meetings (formal or informal)
Laissez Faire zz reports
Advantage:- zz memorandum (a memo)
zz Gives employees a sense of zz telephone
empowerment, as they are allowed to zz electronic mail (e-mail)
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it must be flexible for use in many ii One benefit the organization hopes to
different situations derive from introducing the flat
it must be easy to operate for organizational structure is to speed up
executives with no specific computer the flow of communication and
training. information as there will be fewer levels
to go through.
e Two challenges likely to arise in the
introduction or operation of a Management e Two forms of industrial actions that are
Information System are:- available to the employees if differences
(Choose any two) cannot be resolved are:-
zz the cost of setting up and maintaining (Choose any two)
the system (establishment, maintenance zz Go slow, that is taking a longer time
and security) than normal to perform a task
zz the cost of training workers to operate zz Work to rule, that is the workers will
the system only do a certain amount of work and
zz the possibility of human error in the nothing more
input of data. zz Sick out, that is staying at home and
6. a A leader is one who is able to employ the most pretending to be sick
appropriate strategies for getting work done in zz Striking, that is withholding their labour
order to meet the goals of the organization. entirely and walking off the job.
3. Establishing a business
b Abigails former leadership style was laissez
faire, because she always allowed people to 1. a i Enterprise is one of the factors of
choose when, and how, they wanted to get production which organises the other
the job done as long as it was completed factors of production (land, labour and
within the timelines set. capital) to produce goods and services
and make a profit (or loss).
c Two advantages and two disadvantages of
ii An entrepreneur is a person who
Abigails former leadership style are:-
undertakes the risks involved in
Advantages:-
establishing and running a new business.
zz it gives employees a sense of
empowerment, as they are allowed to b Four qualities of a successful entrepreneur are:-
use their initiative to complete the tasks zz Creativity. The entrepreneur must be
required able to take the step of setting up a new
zz the employees self-esteem is developed business.
and they feel more involved. zz Determination. The entrepreneur must
be firm in his goal and objectives for the
Disadvantages:-
business to ensure that they are met.
zz employees could be given too much
zz Flexibility. The entrepreneur must be
freedom, and might become lazy and
will to adjust strategies as circumstances
ineffective
changes within the business environment.
zz they could begin operating outside of
zz Willing to take risk. The entrepreneur
the goals of the organisation.
must be willing to take the risks involved
d i The new structure will affect the span of in starting any new business, and be
control for senior managers to the extent aware of all the pitfalls or obstacles that
that they will have more subordinates to may be involved.
supervise.
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c Two reasons why someone may decide to zz management data on the ways in which
establish their own business are:- the business is expected to grow,
zz Desire for financial independence, and recording procedures, and methods for
to earn money and be financially secure. monitoring progress.
zz Self-fulfilment. The desire to be d One topic which should be covered by a
successful and to determine that success. business plan under each of the following
d Four sources from which an entrepreneur headings is:-
may obtain capital to start a business are:- iFinance
zz your own money (personal savings) (Choose one of these)
zz loans from family or friends zzCapital requirements to start the
zz loans from financial institutions (Banks, business (e.g. plant, machinery,
Credit Unions, etc.) stocks) and operate the business for
zz Loans or grants from government the first six months.
institutions (e.g. the National Enterprise zz Sources of capital, that is, where the
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c Three types of specialty contracts and their compensates the person from the premiums
purposes are:- it has received from its clients.
zz Sale of land (deed of conveyance)
d Four principles of insurance are:-
zz Deed of gift, transferring land or
(Choose any four)
property by gift
zz Deed of partnership, setting out the zz Utmost good faith (the parties must be
rights and duties of each partner. truthful in their declaration and must
disclose all relevant facts)
d The difference between a void contract, zz Insurable interest (the insured must be
avoidable contract and an unenforceable the one that would suffer financially if
contract are:- an event occurred)
zz Void contract. These are contracts that zz Proximate cause (the damage that is
never came into existence, for example incurred is caused by the risk insured
an agreement to break the law. against)
zz Voidable contracts. These are contracts zz Indemnity (the policy holder is
which may be overturned by legal compensated for the actual loss
action, for example because they were incurred)
based on misrepresentation of an zz Contribution (if the same risk is insured
important fact, or because one of the with several insurance companies, each
parties was under duress. insurer will contribute a percentage
zz Unenforceable contract or transaction is towards payment of the claim).
one that is in conflict with the legal
e Two forms of insurance which are
rights of one party, for example a
appropriate for businesses, but not for
contract for the sale of goods which
mostindividuals or households are:-
states no refund, no return.
zz liability insurance protects businesses
3 a T
he difference between insurance and against liability as a result of losses or
assurance is:- injury incurred by people on the
zz Insurance is about uncertainty, for property
example insurance against loss by fire. zz cargo insurance protects exporters and
zz Assurance is about certainty, as in life shippers against the hazards of the sea,
assurance. or damage or loss of cargo.
b Two benefits which may be provided by 4. a The purposes of the following documents are:-
assurance are:- i A bill of lading is for goods transported
zz to provide for a payment after death to by ship. It acts as a receipt for the goods,
the beneficiaries (whole life policy) summarizes the shipping contract and
zz to provide for a payment of a basic sum transfers ownership to the consignee.
at a certain age or on the death of the ii A bill of exchange is a document often
insured, whichever comes first used in international trade a which
(endowment policy). promises payment of a particular sum on
c The pooling of risk is where a risk is defined a later date.
as a loss that may or may not occur, and the iii A credit note is sent by the supplier, to
insurance company undertakes to bear the the customer, (for example when there is
risks of many insured persons in return for an error in the invoice or when goods
the premium they pay the company. When a are returned to the supplier due to
person makes a claim for a loss arising from damage) and the customers account is to
an insured risk, the insurance company be decreased.
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sector joins with another industry that production processes relies more on
produces its raw materials, to ensure that they machinery and equipment than on
will always have access to a ready supply. human labour.
zz Labour intensive means that more
Example:- a cheese and butter manufacturer
human effort is being used than
links with a dairy farm for its milk supply.
machinery, with the employment of a
Forward linkage is when one industry joins
large number of workers.
with another industry as a market for its
finished or semi-finished products. b Two labour intensive industries that operate
E
xample:- a furniture manufacturer links in my country are:-
with a department store to sell its furniture. (Choose any two)
zz banana industry
b The growth of a business may affect: zz tourism industry
i Organizational structure zz handicraft industry
zz the business become more complex, zz sugarcane industry
and loses the personal touch linking
c Mechanization is the replacing of human
manager and employees in a small
and animal labour with machines in order to
business.
produce more quickly and efficiently.
zz managing the many business
utomation is use of machines which can
A
activities becomes more difficult
complete a task with minimal human
ii Exports
intervention.
zz mass production allows for lower
costs of production d Two positive and two negative effects of
zz this allows the firm to sell its product automation and mechanization are:-
more cheaply and become more
zz tasks can be completed in a shorter time
competitive in the export market
zz more dangerous tasks can be safely done
zz The firm can sell to overseas
by machines
supermarkets and other customers
zz unemployment is created as workers are
who require large-volume
replaced by machines
production.
zz new technology is costly to install and
c Economies of scale are the benefits that are maintain.
derived by a firm, from engaging in large
6. a Two effects that Sues migration may have on
scale production.
her prospective destination country are:-
d Two examples how economies of scale may zz Sue is a well-educated which will benefit
benefit a growing business are:- her employer and may also relieve a
zz the business can afford large-scale shortage of labour in her destination
machinery and equipment, which country.
reduces the cost of production zz Sue will contribute to the variety of
zz The business can negotiate a discount cultural differences in her destination
from its suppliers, if it buys goods and country, and may add to its quality
services in large quantities. oflife.
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b Three actions which Sue would need to take zz Decline (sales and profits fall, product is
if she decides to establish a new business at either pulled or revived, some goods
home are:- never reach this stage. e.g. salt, matches).
zz she would have to find a location to set b The stage in a product life cycle in which
up her business sales revenue covered initial development
zz she would have to source the funds and marketing costs is at the maturity stage.
(capital) to start and operate her business
zz she would have to hire workers to c It is important for both the production and
operate the business. marketing departments to be aware of the
position of their products in the life cycle
c Three effects that the new business would
because:-
have on her home community if she decides
to stay are:-
zz the production department need to
know when to begin research and
zz she would be providing goods and
development on new products or
services to the community
improvements to old products.
zz she would be providing opportunities
zz the marketing department need to
for employment to people
know in order to develop the
zz she would be providing a market for
appropriate promotional strategies to
other local industries producing inputs
boost sales, etc.
for her business.
d The stage in a product life cycle when there
d Two ways in which the increase in size of the
is a focus mainly on:
business would have an effect on her
operations are:- i Design and development is the pre-
(Choose any two) launch stage
zz it would be easier to raise large amounts ii Defending and maintaining market share
of capital is the maturity stage
zz there will be more capital available for: iii Developing awareness of the new
extensive advertising product is at the introduction stage.
research and development
employing specialist personnel
e Three activities which could be used to
labour-saving machinery
promote a new consumer product such as a
mass production allows greater
soap or deodorant are:-
possibilities for specialisation. advertising a non-personal sales
she would be able to obtain special presentation technique that is used to
prices and discounts from her encourage consumers to buy a product
suppliers. (radio, television or print).
sales promotion short-term incentives
6. Marketing given to customers to encourage sales (free
1. a The product life cycle describes the way in samples or banded offers).
which sales rise and eventually fall. The personal selling a presentation by a
stages in the life cycle include. representative of a firm to prospective buyers
zz Introduction (development, advertised to persuade them to purchase a product.
for sale)
2. a Two characteristics of perfect competition are:-
zz Growth (sales and profits increase
(Choose any two)
steadily)
zz very large numbers of buyers and sellers.
zz Maturity (market established, sales
zz no buyer or seller can influence the
stabilise and competition is faced)
ruling market price by individual action.
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zz all buyers and sellers have accurate b One distinction between monopolistic
knowledge about the market in which competition and each of the following:
they are engaged.
zz the product is uniform or homogeneous, i Perfect competition.
that is, it is similar in all aspects. ii A monopoly.
zz in the long run, firms can enter this
market or leave when they want to do so.
equilibrium price
homogeneous, that At is,
theitequilibrium
is product with no close
price
demand equals
similar in all aspects. supply Supply increases
substitute.
as the price goes up
This is the
Barriers to entry Free entry into the In the long run, firms can There is no entry of other
industry in the long run. enter this market or leave firms (often legal or
when they want to do so. government restriction).
Demand increases as
the price goes down
Price
c Demand refers to the willingness and ability If demand is reduced, price will fall and a
of consumers to purchase a product at a smaller quantity will be produced.
Quantity This quantity
particular price over a given period of time. is produced
SURPLUS
equilibrium price
SHORTAGE
Quantity This quantity Quantity
is produced
SURPLUS
d One pricing strategy which may be used 3. a Three factors which may affect consumer
In this area supply is greater than
under
demand.monopolistic competition
Price is pushed down. is:- behaviour are:-
(Choose any one) (Choose any three)
zz Predatory pricing.At(lowering
the equilibrium price
prices to zz Price of the goods. A low price may
demand equals supply
get rid of unwanted competition). encourage sales.
zIn Differential
z this pricing.
area, demand (different prices for
is greater zz Price of substitutes for a particular good,
different groups of customers
than supply. The price is pushed up. and X. If substitutes are expensive, then
Price
SHORTAGE
markets). people will buy X instead.
zz Promotional pricing (i.e. a low zz Quality of the goods. Poor quality goods
Quantity
introductory price to encourage sales of discourages sales.
a new product)
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zz The commercial bankers bank it is the d Two differences between purchasing shares
banker to all commercial banks, which on the stock market and saving in a
must by law keep an account with the commercial bank are:-
central bank. zz when purchasing shares you have to do
zz The note-issuing authority it is the it through a stock broker
only authority to issue bank notes. zz to begin savings in a commercial bank
zz The lender of last resort it helps you can open account yourself
commercial banks and other financial zz a person can receive dividends on their
institutions by lending them money. shares if the company is profitable
zz Maintaining foreign exchange reserves zz a person will receive interest on the
it keeps the countrys foreign currency balances in their savings account
reserves.
zz Financial agent for the government it 8. Business and government
deals with international financial
1. a Two ways in which a government may benefit
agencies on behalf of the government.
the citizens of a country and two ways it may
b Three ways in which, Central bank could benefit private sector businesses are:-
reduce the level of demand and credit in the Citizens
economy are through:- security of the state by maintaining
zz open market operations by intervening law and order and ensuring that all
in the financial market as both buyer persons receive just treatment
and seller of bills, securities and other social services by providing services to
credit instruments in order to control the public such as education, health care,
the money supply sanitation, welfare, etc.
zz through the reserves and liquid asset Businesses
requirements, the Central bank can trade promotion by providing various
control the money supply within the forms of assistance to encourage export
economy by adjusting the percentage of trade
their deposits which Commercial banks making grants and loans for small
are required to hold with the Central bank businesses through agencies such as the
zz changing the interest rate which the Jamaica Business Development
Central bank charges on its loans to Corporation.
Commercial banks as lender of last b The four principle of taxation described by
resort, in order to influence the cost of Adam Smith are:-
borrowing.
zz equity
c Three ways in which the Central bank may zz certainty
regulate commercial banks are:- zz convenience
zz all commercial banks must hold a zz efficiency.
banking licence from the Central bank c A direct tax is one in which the impact
zz The Central bank monitors lending by (actual payment) and the incidence (the
commercial banks, to ensure that ultimate burden) of a tax fall on the same
depositors funds are not put at risk. person. The taxpayer makes a direct payment
zz the lender of last resort. It helps to the government.
commercial banks and other financial
Examples:- income tax, corporation tax,
institutions through their liquidity
property tax, capital transfer tax, estate tax and
problems by lending them money and
motor vehicle tax
as such controls and monitors their
recovery.
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Per capita income is the average level of d Economic growth may be promoted by
income for each member of the investment in new industries and new
population. technology.
iv Economic growth may be defined as an For a country which depends on tourism for
increase in a countrys production, over its foreign exchange earnings, there will be
one or more years. It is a quantitative negative growth it there is a decline in the
change. international demand for tourism.
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10. The regional and global business There is not enough revenue to pay for
environment improvements to schools, health care
and other services.
1. a (Choose any four)
zz Unemployment
zz Caribbean Single Market and Economy Unemployment means that there is
(CSME) spare capacity in the economy. In the
to provide free movement of capital,
Caribbean this arises from a number of
labour (skills) and investment different factors such as a lack of
to ensure an open market for goods
demand for local products, etc.
and services within region. zz Economic dualism
zz Organisation of Eastern Caribbean Economic dualism refers to the
States (OECS) existence of two separate, largely
to encourage reasonable and
independent economies within a single
workable trading arrangements national economic framework. One
among members economy is based on modern industry
to facilitate the use of a single
that uses state-of-the-art-technology,
currency (EC dollar). while the other is based on traditional or
zz Caribbean Community (Caricom) old-fashioned businesses and agriculture
to encourage growth and
or even subsistence living.
development among members states
to facilitate trade among member c One possible solution for each of the
states free of duties. problems outlined above are:-
zz World Trade Organization (WTO) (Choose any two)
to settle trade disputes between
zz Debt
member countries The government may seek debt
to administer and monitor
forgiveness or restructuring from
multilateral trade agreements foreign creditors, and be careful to
among member countries. restrain expenditure so that additional
zz International Monetary Fund (IMF) borrowing is not needed.
to finance temporary Balance of
zz Unemployment
Payment needs of members Government might stimulate economic
to provide member countries with
activity through extra spending, so that
technical advice and training. businesses take on additional staff.
zz Inter-American Development Bank zz Economic dualism
(IDB) Governments could try to narrow the
to provide loans for development
gap between the two sectors by investing
projects in member countries more in agriculture and the traditional
to invest in programs and activities
sector, so that hey become more
that expand economic opportunities productive, and in turn making their
for the low-income majority of the country more self-sufficient.
regions population.
b Two economic problems faced by the many
countries of the Caribbean are:-
(Choose any two)
zz Debt
In many countries, government debt is
so high that much of the governments
revenue is used for interest payments.
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