Corn Dogs

Remember When #TBT

 OVERVIEW

OBJECTIVE: To promote awareness of Foster Farms Corn Dogs to the SoCal consumer
TONE: Lighthearted, humorous
MESSAGING:
PROGRAM: N/A
BUDGET:N/A
CURRENT LANDSCAPE
The Corn Dog C Space report revealed that SoCaL consumers maintain healthy eating
habits with occasional indulgences. Consumers want to see more of the following kinds of
posts from food brands:

Promotions/contests
Charitable work/donations
Social causes

In addition, consumers reacted positively to humorous Foster Farm Corn Dog posts but
consider corn dogs to be unhealthy and only for kids. Foster Farms has an opportunity to
position corn dogs as a nostalgic, childhood favorite that can be enjoyed as an occasional
treat. Weve decided to draft concepts that invoke nostalgia and childhood memories.
 CONCEPT 1 | POP CULTURE

THROWBACK/#TBT

Incorporate throwback posts that

highlight pop culture from 1980s
and 90s. Recreate popular concepts
using personified corn dogs, or
insert corn dogs within photos of
popular icons. Visual concepts will
include parodies on childhood
shows, popular dances, songs, slang
terms, trivia, trends, fashion, etc.

BENEFIT:
SoCal consumers are at the
forefront of pop culture trends and
have a strong vested interest in
entertainment, events and shows.
The campaign naturally fits within
the habits and trends of the SoCal
consumer.
 EXAMPLE POSTS | POP CULTURE

The evolution of Hip Hop Dance Video. Trivia question

 CONCEPT 2 | FAMILY PHOTOS

FAMILY PORTRAIT

Recreate authentic family photos using

corn dog people. This parodies popular
family photo remakes often found in
social media.

Insert corn dogs in old family photos to

create nostalgia and humor.

This concept would require Foster Farms

staff to contribute personal photos that
they are willing to have altered with corn
dog images and shared on social media.

BENEFIT

Historically, humorous posts and authentic

photos of people perform the strongest on
Foster Farms digital channels. This concept
combines the best of both post styles,
creating a higher probability of audience
engagement.
 EXAMPLE POSTS | FAMILY PHOTOS

Family Photo Remake

Family Vintage
photo video
 JULY

07/01

07/02
07/08

07/09 -
07/15

07/16 -
07/22

07/23 -
07/29 POST

*Posting
07/30 - schedule
07/31 POST is subject to
change.
 AUGUST

08/01 - POST
08/05

08/06
08/12 POST

08/13 - POST
08/19

08/20 - POST
08/26

08/27 POST
08/31

*Posting
schedule
is subject to
change.
 Thursday, July 27th

Cat-eye glasses, vintage dresses & protein-packed corn dogs because

somethings are timeless. Grab a corn dog, take a bite and reminisce. #TBT
 Thursday, August 3rd

#TBT to the moment Baby & Sparky discovered that dog is mans best friend.
Have a favorite dog in mind? Check out our many protein-packed varieties at your
local retailer: LINK
 Thursday, August 10th

DAD: Ill teach you how to fish my boys! KIDS: Yay! Were gonna fish for corn dogs!
Oh the good ole days. Whats your favorite summer vacation memory? #TBT
 Thursday, August 17th

Dad at the beach smiling hard because Babys first word was Corn Dog! Whats your
favorite summer vacation memory? #TBT LINK
 Thursday, August 25th

Before selfie sticks & Instagram filters, were polaroids & awkward family photos. Need a
laugh? Grab a protein-packed corn dog, dust off a photo album & reminisce! #TBT
 Thursday, August 31st

Chillin at the beach with only one thing on your mind #CornDogs LINK