SYNOPSIS

MARKET RESEARCH OF
DELMER FOR ITS COIN OPERATED AMUSEMENT PRODUCTS

Submitted in partial fulfilment of the requirement for award of degree of Master of

Management Studies (MMS) under university of Mumbai.

Submitted By
Mr. Pramod M. Kokane
Roll No. 2018
Batch 2009-2010

Under the guidance of

Dr. N. Mahesh

ACPCE MSR
A.C. Patil College of Management Studies and Research
Plot #17, Sector 4, Kharghar, Navi Mumbai - 410210
Phone No +91 22 2774 5722 / 27863644, Fax No +91 22 27
E –mail - principal@acpce.org
 Table of Contents

Sr. Index
No
1 Introduction

2 Objective

3 Scope

4 Hypothesis

5 Research Methodology

6 Review of Literature
INTRODUCTION

Market research is the process of collection of data in a systematic manner and

their analysis and interpretation. It is numerically oriented, requires significant
attention to the measurement of market phenomena and often involves statistical
analysis. Market research is a structured approach aimed at gathering information
related to a particular line of thought.

Market research played a key role in recognizing the opportunities and threats and
continuously monitoring changes in the environment and identifying and
researching different aspects such as demography, household patterns etc. that
have an impact on the market.

Market research consists of a plan that charts how relevant data is to be collected
and analyzed so that the results are useful and relevant for making marketing
decisions. Once the research and the related analysis are complete, the results are
communicated to management. This provides management with in-depth
information regarding crucial factors that have an impact on the target market and
existing marketing mix. Market research allows management to make the changes
necessary for better results through adopting a proactive approach.

OBJECTIVE

1. To identify target market

2. Analysis of the market potential for existing products (e.g. market size,
growth, changing trends, etc)
3. Forecasting future demand for existing products
4. Assessing the potential for new products
5. Study of market trends
6. Analysis of competitor behaviour and performance
SCOPE

The concept of marketing as a business philosophy defines marketing as a process

that is intended to find, satisfy and retain customers while business makes a profit.
But central to all these definitions is the role of the customer and his relationship
to the product (i.e. whether he considers the product or service to meet a need or
want).

Therefore, market research is imperative for a company to know what type of

products or services would be profitable to introduce in the market. Also with
respect to its existing products in the market, good market research enables a
company to know if it has been able to satisfy customer needs and whether any
changes need to be made in the packaging, delivery or the product itself. This
enables a company to formulate a viable marketing plan or measure the success of
its existing plan.

HYPOTHESIS

Today people are earning well and they are ready to spend their time and money
on amusement for physical as well as mental relaxation, therefore before starting
of market research, I hypotheses that our company’s coin operated amusement
products will be successful in high footfall areas.
RESEARCH METHODOLOGY
1] Primary data collection:
Primary data collected through following questionnaire with direct contact to
customer.

CUSTOMER FEEDBACK FORM

Company name: -----------------------------------------------------------------------

Address: ------------------------------------------------------------------------
Contact Person: ------------------------------------------------------------------------
Telephone: ------------------------------------ Mob: ----------------------------
Email: -------------------------------------------------------------------------
Following are our company’s products if you interested then mark in front box.
[ ] LOVE TEST [ ] POWER TEST
[ ] POWER TEST [ ] BUM BUM BHOLE
[ ] BODY WEIGHT STYLE [ ] WALKING ANIMAL
[ ] BODY WEIGHT INTERNATIONAL

Interested in: BUYING/ SHARING

Which machines you have --------------------------------------------------------------
Most popular / earning machine if any you have------------------------------------
What is your opinion about our product? -----------------------------------------------
RIVEW OF LITRATURE

I referred some relevant information which was earlier collected by Miss.

Neeta.