Fluffy Fruity: Tres Leches Fruity Sponge cupcakes

Dear respondent, good day! We, the researchers are having a feasibility study on
manufacturing a Tres Leches Fruity Sponge Cupcake and to attest its
marketability. Through this brief survey, your answers will be helpful in the
said study. Your answers will only be used for survey purposes. Thank you!
SURVEY QUESTIONNAIRE

Name (optional): ___________________________ Age: _______

Address:_____________________________________ Gender:_____

Directions: Kindly put a check to your answer.

Civil Status:

Single Married
Occupational Status:

Student Employed

Self-Employed Unemployed

Health historical information/status:

Diabetic Non-diabetic

Lactose in Tolerance Egg Allergies

Others; please specify:_____________________________________

Monthly Income:

For employee For student Weekly allowance:

Below Php 10,000 Below Php 500

Php 10,001 - 15,000 Php 501 Php 1,000
Php 15,001, - 20,000 Php 1,001 1,500
Php 20,001- 25,000 Php 1,501 2,000
Above Php 25,001 Above Php 2,001
1. Do you eat Cupcakes?

Yes No
2. What flavors do you want? (You can choose more than one.)

Fruit Vanilla
Vegetable Oreo/Cookies n Cream
Chocolate Red Velvet
Others; please specify:
3. Where do you buy a Cupcake? (You can choose more than one.)
 Ednas Cakeland Caf La Tea
Goldilocks N.E. Bakeshop
Nyork Cafe Buying Online
Red Ribbon
Others; please specify:_________________________________________
4. Who are the online sellers in Cabanatuan City you have heard of and from
whom you had purchased already?

_________________________________________________________________________

5. What occasions do you commonly use cupcakes as desserts? (You can choose
more than one.)

Birthday Baby Shower

Wedding Halloween
Valentines Christmas
Baptismal
Others; please specify:_________________________________________
6. How much are you willing to spend in ordering cupcakes for specific
occasion?

Php 3,000 for 100 pieces

Php 5,000 for 200 pieces
Php 7,000 for 300 pieces
Php 10,000 for 600 pieces
7. As customer, are you satisfied?

Yes
No
8. For regular days, how often do you buy a Cupcake?

Once a week Thrice a week

Twice a week Once a month

Others, please specify ________________

9. How much are you willing to spend in buying a piece of Cupcake?

Php 20.00 - 35.00 Php 51.00 65.00

Php 36.00 50.00 Php 65.00 and above
10. How many cupcakes are you willing to buy in a single purchase?

1-3 pieces
4-6 pieces
7-12 pieces
13 and above
11. Would you purchase Tres Leches fruity sponge cupcake that is like regular
cupcake?

Yes
No
12. What fruit of the Tres Leches sponge cupcake do you prefer? (You can choose
more than one.)

Strawberry Blueberry

Banana Kiwi

Mango
Others, please specify ________________________
13. If Tres Leches fruity sponge cupcake will be supplied by Fluffy Fruity
that will open in Mabini Extension, Cabanatuan City, in the market will you
patronize it?

Yes
No
14. Rate the following factors that influence you to purchase the product. Put
a in a box equivalent to the number.

Note: 1 is the highest score, 5 the lowest score.

1 2 3 4 5
Price
Quality
Brand name
Design & Packaging
Influence of
Friends & Family
Service
Store ambience

THANK YOU FOR YOUR TIME!!