Madhav Gupta Master of Business Administration - International Business

Department of Commerce
madhav.g18@mibdu.org , LinkedIn - Madhav Delhi School of Economics
+91 9910013888 University of Delhi
ACADEMIC QUALIFICATIONS
PG MBA(IB) Delhi School of Economics, Delhi University Pursuing 2018
DEGREE BMS (Marketing) Shaheed Sukhdev College of Business Studies, Delhi University 73.85% 2016
CLASS XII Commerce (CBSE) Hansraj Model School (New Delhi) 94.75% 2013
CLASS X (CBSE) Hansraj Model School (New Delhi) 9.2 CGPA 2011
INTERNSHIPS
Raffy Store Marketing Intern Jun 15 Jul 15
Objectives included identifying new social media marketing avenues and evaluating marketing strategies of close competitors
Gauged and analysed Facebook metrics for better organic reach through better-structured content.
MRM McCann Strategy Intern Feb 17 Mar 17
Reported to the strategy director, collaborated in strategy formation to provide solutions.
Devised brand purpose by understanding clients vision and strength
Analysed customers data to interpret clients positioning
Formulated strategies for creative digital promotion
Designed activities to enable client to engage customers
Unicorn Constructions B2B Marketing Intern Jun 17 Jul 17
Identifying and communicating with potential channel members.
Understanding and tabulating demands and expectations of channel members.
Acting as a preliminary link between distributors and the organisation.
Forging long-term partnerships with the distributors.
LIVE PROJECTS
REAL ESTATE INDEX Aug 13 Dec 13
NNA CONSULTANCY Devising indexes such as Happiness Quotient, ROI Index, Safety & Wellness Index and Proximity Index to rank areas
according to the amenities available in the region to help formulate turnkey solutions for potential investors
CONSUMER RESEARCH Nov 16 - Dec16
Market research in which the preferences, motivations, and buying behaviour for luxury lifestyle goods online are
Luxehues.com
identified through face to face interviews.
Analysing and interpreting the results of the primary data.
PROJECTS & PAPERS
Factors Affecting Consumer Purchase Decision of Laptops in India
Observed general buying behaviour shown by consumers while purchasing laptops.
Dissertation
Studied the preference of consumers while purchasing laptops.
Applied Factor Analysis and Chi-Square Test to reach conclusions and prove hypotheses
Integrated Marketing
Communications Surrogate Marketing
Researched on current scenario of Surrogate Marketing in India along with its legal status and mass perception.
Analysed Surrogate Marketing practices in India of popular brands such as Tuborg, Carlsberg, Bacardi and Kingfisher.
POSITIONS OF RESPONSIBILITY
Member Industry Interaction and Student Activities Committee, MBA-IB Aug16 - Present
In charge of preparing and managing the budget and all financial activities for the year 2017-18
In charge of event partnerships and associations. Successfully increased online media reach from around 8,000 to more than 11 lacs
Organized guest lectures, port visit and cultural events for the entire batch
Organised Rethink - the Annual IB Symposium 2016 and 2017
Member Atharva Annual Management Fest, Department of Commerce, DSE Feb 2017
Designed event publicity materials
Managed and coordinated various event activities
Member Marketing Cell, Department of Commerce, DSE Aug16 - Present
Designed and published BRAND.i (Annual marketing magazine of MBA-IB)
Organized knowledge sessions and guest lectures for the entire batch
Designed event publicity materials
Core Committee Member Crescendo15 - Annual Cultural Fest of SSCBS Aug14 - Mar15
Lead a team of 16 first year students to manage security and disciplinary aspects of an event which received 3000+ footfall.
Responsible for online promotion of individual events on social media platforms.
Member The Darkroom Visual Art Society of SSCBS Aug14 - May16
Inculcating and promoting the culture of visual art, photography, graphic designing in a management college
Organised Photo-walks and practice workshops for the college students
Associate Grandeur The Knowledge Cell of SSCBS Jul13 - May14
Member of a team working with different corporate firms and NGOs.
Successfully completed live projects with these organizations.
CERTIFICATIONS
Marketing in a Digital World (University of Illinois at Urbana-Champaign)
Data Analysis Using Excel (Rice University, USA)
International B2B (Business to Business) Marketing (Yonsei University, South Korea)
EXTRACURRICULAR ACTIVITIES/ ACHIEVEMENTS
International Percentile 99.70 in International Commerce Olympiad (2013) organized by CTA
2nd position in QUIZ USA (2011) organized by The American Embassy
International Rank 288 in International English Olympiad 2010
All India Rank 138 in National Science Olympiad (2007)
Won 1 Gold, 2 Silver and 1 Bronze medal in State level and inter-school Tae Kwon Do
ADDITIONAL INFORMATION
Proficient in IBM SPSS, Adobe Photoshop CS6 and Microsoft Excel, PowerPoint and Word
Active contributor at Wikipedia, Quora and Zomato
Amateur participant in Photography, Graphic Designing and Filmmaking