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ISSN 1982-3541

Belo Horizonte-MG, Brazil


2007, Vol. IX, n 2, 21-38

B. F. Skinners analysis of verbal behavior:


a chronicle
Ernst A. Vargas
Julie S. Vargas
B. F. Skinner Foundation
Terry J. Knapp
University of Nevada, Las Vegas

Abstract
A time line of Skinners work on verbal behavior must start at the very beginning of his scientific career.
Skinner laid down the conceptual framework of his Theory of Behavior as early as his thesis. He developed
his experimental work within this framework, and depended on research results to adjust and modify his
theory. At the same time, he initiated efforts to interpret verbal behavior within his theoretical formulations
and upon the operant relations he discovered in the laboratory. Work on both mediated and nonmediated
relations entwined throughout his career. He discovered the basic verbal relations slowly and inductively
over a twenty-five year span of effort.

Key words: Skinner, Verbal behavior, History, Theory.

Introduction ior derived from an experimental analysis of


a more rigorous sort (Skinner, 1957, p. 11).
Skinners writing of Verbal Behavior From the beginning, it was an effort about
took place over many years, in many settings, which he was quite explicit as he stated in a
and with continuous revisions. More impor- letter to Fred Keller, What I am doing is ap-
tantly, it took place within the implicit frame- plying the concepts Ive worked out experi-
work of his theory of behavior, primarily mentally to this non-experimental (but Em-
based on the process of behavioral selection. pirical) field (Skinner, July 2, 1934). But the
Equally significant, its development derived guiding assumptions of his theory of behavior
from an intertwining of experimental and were already present. With his doctoral thesis
naturalistic observations. From the begin- of 1930, the theoretical effort started early. It
ning, the interlacing of unnoticed theory and continued to the very end. But we take the
observed fact show themselves consistently. story only to 1957 and only with respect to
Skinner insinuates their dual presence his effort on the analysis of verbal behavior.
when he states at the very start of Verbal Be- Figure 1 provides a brief overview of
havior The present extension to verbal behav- the intertwining of experimental and natural-
ior is thus an exercise in interpretation rather istic work within his theory. Throughout his
than a quantitative extrapolation of rigorous career, Skinner addressed issues within the
experimental results (Skinner, 1957, p. 11). lingual area and within the straightforward
He announces more clearly the type of analy- operant work of the laboratory. The reader
sis by further stating, The emphasis is upon can note that 1957, the year his theoretical
an orderly arrangement of well-known facts, work on contingencies over lingual actions,
in accordance with a formulation of behav- Verbal Behavior, was published, was also the

 Contributions of the authors were in the order given. We particularly appreciate a review of the manuscript given by Dr. Jerome
Ulman.
 Ph.D. Vice-President of B. F. Skinner Foundation. E-mail: eavargas@bfskinnerfoundation.org
 Ph.D. B. F. Skinner Foundation.
 Ph.D. University of Nevada.

21
Ernst A. Vargas - Julie S. Vargas - Terry J. Knapp

same year he, along with Charles Ferster, and others, was an attempt to resolve, by
published the magnum opus on laboratory compromise, the conflict between observed
controlled contingencies, Schedules of Rein- necessity and preconception of freedom in
forcement. The reader should also note that the behavior of organisms (Skinner, 1930, p.
from the beginning Skinner actively pursued 9underlined emphasis Skinners). He noted
his analysis of language and of nonlanguage that the compromise was due to a
behavior concurrently. crisis in the history of the metaphysical con-
cepts that dealt with the same phenomenon.
[T]he movement of an organism had generally
Early Work: late 1920s and early to mid been taken as coexistent with its life and as
1930s necessarily correlated with the action of some
such entity as soul. The necessary relation-
Though not stated in an orderly fash- ship between the action of soul and the con-
traction of a muscle, for example, was explicit.
ion nor necessarily in explicit manner, Skin- As a consequence it was disturbing to find, ex-
ners earliest work, including his thesis, lays perimentally, that a muscle could be made to
out the assumptions by which he later inter- contract after it had been severed from a living
prets his experimental and naturalistic obser- organism or even after death (Skinner, 1930, p.
10).
vations. Several premises or themas guide
him. (See Holtan [1973/1988] for a techni-
cal discussion of how themas steer scientific Skinner rejected such a compromise.
theory). Skinner echos them later in his in- From the beginning, he dismissed any notion
terpretations of experimental observations of of an agency as a guiding force in the behav-
behavior and of naturalistic observations of ior of any organism. Early workers (e.g., Des-
verbal behavior. These premises formed the cartes, and afterward even evolutionists such
underlying framework of his incompletely as Wallace) drew a demarcation line between
articulated theory of behavior. All of his work humans and other animals. But like Darwin,
on verbal behavior fell within the framework Skinner maintained the continuity of shared
of his theory. properties between the human species and

 The same phenomenon referred to animal movement.


Thematic beginnings of the theory  As the reader may note, in the analysis of lingual behavior
other redundant agencies continue to be promoted such as a
self or a speaker or a more subtle equivalent construct like
Skinner submitted his thesis on De- a sentence generating structure. Skinners use of the term
cember 19, 1930. The first half was theoretical; speaker is that of a location. It should not be construed as an
the second was experimental. The theoretical originating force.
 Rene Descartes (1596-1650)) did it by separating mind from
half was in the form of a review of the history matter. He then further asserted that the quality of mind
of the reflex. He sounded the keynote for the was what separated humans from animals, the latter being by
and large nothing more than complex machines. Descartes
review at its start: All the early work on the agency of mind (and its accompanying dualism) constitutes
reflex, from Descartes through Marshall Hall the core of much current behavioral science especially when
it comes to matters of language. It still resonates in the pres-
 A similar balance of intellectual labor continued throughout ent day theory of mind. Alfred R. Wallace (1823-1913), co-
his scientific career. For Skinner, theory was as important as originator of the natural selection process that drives evolu-
laboratory work. He even wrote an article (Skinner, 1950), tion, agreed with Darwin that there was a continuum between
Are Theories of Learning Necessary, to which he gives a firm humans and other animal life except when it came to mans
yes if of the right sort. He emphasized that theories must be mind. The reader of this essay no doubt knows of Descartes
couched in the dimensional framework of the sciences subject but for those encountering him for the first time, probably the
matter so that, for example, behavioral phenomena should not best place to start is with his Discourse on the Method. Wallace,
be interpreted using physicalistic explanations. Any range of like Darwin, has the happy accident of being a clear and inter-
behavioral phenomena may be accommodated within a con- esting read. Though place names must be changed, The Malay
tingency selection framework, from neurophysiological events Archipelago (1869/1922) still appeals for the reader attracted to
to the lingual activity of a culture. Though the thematic and natural history. For further information on the split between
empirical content of his theory is implicit in his many writings, Darwin and Wallace on the continuity issue of brain and
Skinner makes explicit features of his theory in articles and behavior, the interested reader can start with Richards, R. J.
books such as Selection by Consequences (1981) and Contingen- (1987). For what these issues imply to the behavioral sciences
cies of Reinforcement, A Theoretical Analysis (1969). see Vargas, E. A. (1996).

22 Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38
B. F. Skinners analysis of verbal behavior: a chronicle

other species. He was already setting the stage No event is a stimulus independent of its re-
for the speaker as a locus not an initiator. As lation to another event called a response, and
he subsequently put it at the end of his book no event is a response independent of its rela-
Verbal Behavior (p. 460), I have found it nec- tion to another event called a stimulus. Each
essary from time to time to attack traditional of these events could be described physically,
concepts which assign spontaneous control to and as such within the dimensional frame-
the special inner self called the speaker. All work of the observational system of physics,
his work dealt with contingency relations. As but the paired events derive meaning from
an explanatory force, contingency replaced their relationship to each other. A light is not
agency. a stimulus unless and until an action occurs
The term contingency only shows up with respect to it and only then can the action
later, past his thesis work. Initially in his the- be termed a response. All the verbal relations
sis, Skinner emphasized correlation. But it was he later described require a similar analysis,
not correlation in a statistical sense that he for example, A mand is characterized by the
emphasized. It was the correlative relation be- unique relationship [Italics added] (Skinner,
tween two (or more) events. As he explicitly 1957/1991 p. 36). The connection between
stated (Skinner, 1930, p. 37) . . . a scientific two events designates their relationship, a re-
discipline . . . must describe the event not lationship which can be named for its proper-
only for itself but in its relation [italics add- ties. The operant, upon which he built all lat-
ed] to other events. This relation assigned er analysis, is such a correlative relationship
the meaning of an event through how it con- based on the control between a postcedent set
nected to another event. He provided a clear of events and a prior action class. Correlative
example. relationships supply the frame of reference
When we say . . . that Robert Whytt discov- by which events are interpreted.
ered the pupillary reflex, we do not mean that
The frame of reference in which events
he discovered either the contraction of the iris
or the impingement of light upon the retina, occur provides their meaning. Skinner ap-
but rather that he first noted the necessary proaches the problem of frame of reference
relationship (italics ours) between these two elliptically, but with respect to his philosophy
events (Skinner, 1930, p. 24).

Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38 23
Ernst A. Vargas - Julie S. Vargas - Terry J. Knapp

of science, sidles up to it in a sophisticated is categories of variables that are at issue in


way. The definition of the subject matter of analyzing behavior, not a causal agency. In
any science . . . is determined largely by the the analysis of verbal behavior, frame of ref-
interest of the scientist . . . We are interested erence gets its operational workout through
primarily in the movement of an organism Skinners definition of meaning. But mean-
in some frame of reference. As part of that ing is not a property of behavior as such but
frame of reference, Skinner includes internal of the conditions under which behavior oc-
events. We are interested in any internal curs. Technically, meanings are to be found
change which has an observable and signifi- among the independent variables in a func-
cant effect upon this movement. In special tional account, rather than as properties of
cases we are directly interested in glandular the dependent variable (Skinner, 1957/1992,
activity (Skinner, 1930, p. 37). He continues p. 14). Examples of this sort of framing pro-
this emphasis upon frame of reference in The liferate throughout Verbal Behavior. For ex-
Behavior of Organisms (1938, p. 6), describing ample, the word fire changes its meaning de-
and amplifying its significance for the subject pending on the circumstances of its utterance,
matter of a science of behavior, By behavior, a firing squad or burning wood. Puns and
then, I mean simply the movement of an or- other playful attributes of language depend
ganism or of its parts in a frame of reference pro- on the tension between the topography of the
vided by the organism itself or by various external dependent variable and its implied meaning,
objects or fields of force [italics added]. The with the actual meaning given by the circum-
stage is set to consider any size, level, and stances of its saying. Speakers and listeners
type of contingency relation both within and constantly attend to those circumstances. As
surrounding the organism, and interactive Skinner puts it, When someone says that
between those two settings. As Vargas puts he can see the meaning of a response, he
it, means that he can infer some of the variables
The extraordinary range and flexibility of of which the response is usually a function
verbal behavior occurs through induction of
(Skinner, 1957/1992, p. 14).
the overlapping properties of the behavioral,
biological, and physical events involved both Function occupies a special place in
inside and outside the body. The shifting vari- Skinners analysis of verbal behavior. He
ability of these properties, and thus of their does not intend purpose or usage or any oth-
relations, guarantees that the relationship be- er kind of teleological overtone. As he later
tween terms is not linear and not mechanistic;
and other characteristics of Skinners system of
stated, The strength of behavior was deter-
verbal relations also make verbal occurrences mined by what had already happened rather
probabilistic. Terms may be paired with each than what was going to happen in the future
other (as with an operant) and nest within (Skinner, 1979, p 203). Of course, that is a pre-
other relationships (the same operant within
sumably going to happen for though we
a number of three and four and N term rela-
tionships). Whether a speech episode occurs can predict the future we cannot know it. (Un-
depends upon the probability of any of the fortunately, the drift to teleological meaning
nested relationships occurring (Vargas, 1992, is beginning to occur in the behavior analytic
p. xx). literature, especially that literature concerned
with practices with clients. Behavior analysts
As reflection reveals, verbal behavior should object to an interpretation based on
is a four-term contingency relation that builds the function of a behavior.) Skinner uses
upon the prior two and three term ones. These the term function in the sense that it is used
contingency relations are the pairs of correla- in mathematics, as simply the expression of
tive variables that frame the meaning of lin- a set of paired values between independent
gual interaction. and dependent variables. This definition led
A frame of reference indicates that it him to, or stemmed from, the philosophical

24 Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38
B. F. Skinners analysis of verbal behavior: a chronicle

position of Ernst Mach, which he adopted door of the apparatus produced an upwards
early. [W]e may now take that . . . view of ex- movement of a stylus on a steadily moving
planation and causation which seems to have piece of smoked paper. The resulting cumu-
been first suggested by Mach . . . wherein . lative record showed rate in the angle of the
. . explanation is reduced to description . . . line. It also recorded behavior in real time.
(Skinner, 1930, p. 38). Certainly that kind The results from this apparatus gave Skinner
of explanation occurs if all observed values enough data for his thesis.
of independent and dependent variables are Continuing to do research, Skin-
provided and their paired relationships are ner replaced the door with a lever; shifting
specified. As Skinner points out, the concept from looking at ingestion to lever press-
of function gets substituted for the notion of ing. With the lever, no longer did each action
causation. He carries Machs position further automatically produce one bit of food. Now
though. Simple description reports the topog- more than one response could occur before
raphy of behavior. Explanation, however, is a food became available. The significance of
more complex endeavor. It asks what con- this procedure began to be apparent when
ditions are relevant to the occurrence of the the feeder jammed and the animal continued
behaviorwhat are the variables of which to press the bar, producing a beautiful extinc-
it is a function? (Skinner, 1957/1992, p. 10). tion curve. It did not take long before Skinner
It is no accident that Chapter 1, in Part I: A realized that, while the third variable of de-
Program, is titled: A Functional Analysis of privation was important, the real power over
Verbal Behavior. rate of responding lay in its relation to how
Within these thematic borders, all immediate postcedents were programmed.
later observations, both naturalistic and ex- Skinner was excited about his discovery and
perimental, were at minimum implicitly ex- how sharply it differed from traditional psy-
plained. chology. He evidently wrote his best friend,
Fred Keller, about its conceptual implications.
Experimental beginnings of the theory Skinners letter no longer exists. But Keller re-
plied, The only thing that bothered me about
Skinners thesis started with an ex- your very welcome and newsy letter was that
amination of the reflex correlation, but soon talk about a brand new theory of learning
moved from there. The reflex correlation con- (Keller, October 2, 1931). With the discovery
sisted of antecedent stimulus and subsequent of postcedent control (the operant, as Skin-
response, and emphasized antecedent con- ner later named it), the first glimmer of a new
trol. He designed a series of experiments that theory had been sighted. (As the basis of the
began by looking at the response to a carefully mand, he later showed its powerful exten-
calibrated click. When nothing interesting ap- sion to verbal relations.)
peared, he scrapped the equipment and built The first mention of the operant type
another apparatus for a different procedure. of relation appears to be in Skinners article,
A big step occurred when he automated the Two types of conditioned reflex and a pseu-
recording in a rectangular runway so that the do type (Skinner, 1935). He made a rough-
organism, not the experimenter, initiated each hewn set of distinctions between different
run. It permitted a measurement of rate of types of conditioning procedures, whose de-
response, impossible in a trials procedure. tails need not concern us here. A challenge
By Skinners second year of graduate school, by Konorski and Miller in 1937 to his ini-
the arranged antecedents had moved from tial distinctions prompted Skinner to reply,
the momentary stimulus of a click to hours The differences between the types given in
of food deprivation. His dependent variable my paper . . . which need not be repeated
became rate of eating. Each push on the food here, are no longer useful in defining the types

Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38 25
Ernst A. Vargas - Julie S. Vargas - Terry J. Knapp

[italics ours], but they serve as convenient havior. . . . I took instances of behavior from
hallmarks (Skinner, 1937, p. 274). In this my reading or from overheard speech . . . and
reply, he sharpened the distinction between entered them into an awkward and constant-
respondent and operant conditioning, and ly changing classificatory scheme (Skinner,
first named the latter the operant. I shall 1979, p. 151). About a half year later, in another
call such a unit an operant and the behavior letter dated January 18, 1935, he writes, Im
in general, operant behavior (Skinner, 1937, going into aphasia, now, on the pathological
p. 274). It was to be the linchpin of his theory side of language. A couple of months later,
of behavior, within which he would interpret in a letter dated March 15, 1935 evidently
all behavioral phenomena including verbal in answer to an invitation by Keller to present
behavior. It elucidated an endeavor in which a paper Skinner provides a peep into the
he had already embarked. complexity of his linguistic labor by writing,
I think the subject had better be experimen-
Beginnings of Language Analysis tal. I couldnt say enough on language in an
hour to get the point of view across (Skin-
Skinners specific start on language ner, March 15, 1935). He was quite cognizant
happened accidentally. He began a serious already of the radical position he was taking.
and systematic effort on the problem of lan- As he stated in another letter to Fred Keller
guage following a friendly and spirited dis- on June 21, 1935,
cussion on the relative merits of behaviorism The book is going to be good. The linguists
will laugh at it -- most of em -- and the psy-
with Alfred North Whitehead. Whitehead
chologists wont get through it. But its good.
finally conceded during their discussion that Underneath what seems like a lot of complex-
behaviorism might deal effectively with all ity (which is really only novelty) there lies an
aspects of behavior with the exception of one, immense simplification.
language. Following a dinner, they lingered
at the table. Whitehead challenged Skinner He also mentioned that at that time he was
to account for Whiteheads saying, No black working six hours a day on the book. He felt
scorpion is falling upon this table. The very that he was making good progress, sufficient-
next morning Skinner started the first outlines ly so to start talking about his analysis By
of his analysis of language. It was 1934. November I was far enough along to offer a
We catch glimpses of his efforts, and colloquium at Clark University on Language
of his intertwining of experimental and lin- as Behavior (Skinner, 1979, p. 158). He en-
gual work. On July 2, 1934, in the middle of gaged not only in theoretical work on lan-
a letter to Fred Keller, Skinner mentions . . guage, but also attempted to experiment with
. running off a single experiment, but above lingual behavior. He apprised Keller by let-
all writing a book on language from a behav- ter, Im also building a rather elaborate ap-
ioristic standpoint . . . and now have about paratus for experiments on humans. I call it
ten chapters outlined (Skinner, July 2, 1934). a Verbal Summator (Skinner, September 25,
His procedure was Baconian. In my room in 1935). He later published an article based on
Winthrop House I fastened some large sheets this laboratory work (Skinner, 1936).
of cardboard together with key rings and be- Along with his linguistic work, Skin-
gin to formulate what I was calling verbal be- ner concurrently pursued his basic operant
 A. N. Whitehead (1861-1947) was a noted mathematician research. A number of articles based on ex-
and philosopher who occasionally had dinner with Harvard perimental work on contingency relations
Universitys Society of Fellows. He coauthored, with Bertrand
Russell, Principia Mathematica, an attempt to lay out the foun- were published by him along with those on
dations of mathematics through symbolic logic. In his later language. He now took an action he called,
years (his sixties), he came to teach at Harvard University. His
acknowledgment of the merits of behaviorism appears as quite
strategic. Ive had a long run and tiring
a concession to the young Skinner as Whiteheads process run of experiments . . . lot of new dope. Dur-
philosophy would seem to be at odds with it.

26 Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38
B. F. Skinners analysis of verbal behavior: a chronicle

ing January Im going to whip it into shape behavior the contact of that milieu is medi-
along with the general outline of the experi- ated. As Skinner forcefully put it in the begin-
mental book. Im going to publish that be- ning of Verbal Behavior , Men act upon the
fore the language book for various strategic world, and change it, and are changed in turn
reasons (Skinner letter to Keller, December by the consequences of their action (Skin-
6, 1936). We can only speculate as to why. A ner, 1957, p. 1). He contrasts this description
plausible notion is that he wanted to establish of operant behavior that directly contacts its
his credentials as a hard headed scientist be- immediate milieu with that of the interpo-
fore advancing a highly theoretical and sure- lated contact of verbal behavior on the very
to-be controversial analysis. This sort of cau- next page. Behavior which is effective only
tion is not unusual. A century earlier, Darwin through the mediation of other persons has
faced the same problem of acceptance of his so many distinguishing dynamic and topo-
theory of natural selection. His friend, Joseph graphical properties that a special treatment
D. Hooker10, recommended that he not pub- is justified and, indeed, demanded (Skinner,
lish until he establish his bona fide credentials 1957, p. 2).
as a knowledgeable and hard-headed biolo- Figure 2 summarizes intertwining of
gist by producing a work of taxonomic clas- his language and nonlanguage work.
sification. Hooker wrote to Darwin, no one
has the right to examine the question of spe- Middle Period: 1936 to Late 1940s
cies who has not minutely examined many
(Stott, 2003, p. 243). Darwin did, and com- From Language to Verbal Behavior
posed his multi-volume work, still canonical,
on the cirripedia. Much the same advice was In 1936 and 1937, Skinner was work-
given to the young Skinner by Crozier11, his ing on The Behavior of Organisms. This work
mentor. The theoretical treatment of these presented the foundations of his science. It
questions will be very much stronger and did not as such establish it, for the full scope
much more effective when backed up by hard of his behavioral theory was not seen, even
analysis of new experimental results.), and a by Skinner himself. (It was construed, at least
day later wrote, . . . people are very likely to by other behavioral scientists, as one of the
take the attitude that such a treatment as you theories of learning of that time, to be taken
have given represents merely the activity of seriously along those of a half dozen others.)
another theorist (Crozier, June 3 - 4, 1931). But it did provide the concept of the operant,
Skinner obviously went along with Croziers and its experimental underpinnings. His the-
advice. ory further related this two-term postcedent
The analysis of verbal behavior rests relation to other behavioral processes such as
on the foundations of the analysis of oper- discrimination and induction. The two-term
ant behavior. To understand the former, the contingency relation with its postcedent con-
latter must be known. Though the processes trol thoroughly revised the analytic frame
are the same, the critical distinction between in which behavioral phenomena were inter-
the two is that nonmediated operant behav- preted. It radically departed from the stimu-
ior directly contacts its surrounding milieu lus-response formulation, based on anteced-
(whether inner or outer) whereas in verbal ent control, that had dominated American
10 Joseph Dalton Hooker (1817-1911) was a biogeographer and psychology. Skinner took this postcedent se-
the foremost botanist of his day. As Curator of Kew Gardens,
he was a well known and important defender of Darwins
lectionistic relation and built all later formu-
views. lations upon it, including his interpretative
11 William John Crozier (1892-1955) was head of the Physiol- analysis of language.
ogy Laboratory at Harvard University in which Skinner had
his fellowship. Crozier was the most powerful influence on As he had before, Skinner concur-
Skinner in his early years as a graduate student. For further rently pursued both the experimental foun-
detail, see Skinner (1979) and Vargas (1995).

Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38 27
Ernst A. Vargas - Julie S. Vargas - Terry J. Knapp

dations of his science and its extension to his 207). In that summer of 1939, he also taught
examination of verbal behavior. He evidently a radio course in the Psychology of Litera-
found it an effort to do both at the same time. ture and before that, had given a lecture to
He expressed some degree of frustration at the Womens Club of Minneapolis. Such ac-
not being able to put the basic formulation tivity implies an effort on his part to get his
in place and then move on to its explanatory point of view across to the general public. But
application of language. As he wrote to Fred it was still largely a traditional point of view,
Keller towards the end of writing The Behavior for in his courses and lectures he did such
of Organisms, Im afraid Im going to skimp analyses as Oedipal mother-love in Marga-
on the drive chapter out of desperation to get ret Ogilvy and Oedipal father-hatred in The
the damn book finished. Im very anxious to Brothers Karamazov (Skinner, 1979, p. 208)
get to work on language. Have had a seminar During this same period, he published an ar-
on it this quarter and various people are in- ticle on alliteration in Shakespeare (Skinner,
terested here (Skinner, April 19, 1937). The 1939). Interestingly enough, the articles con-
various people here were evidently mem- ceptual point of attack was statistical. Little
bers of his own department at Minnesota, for of his theoretical framework shows itself. It
in the summer of 1937, the year prior to publi- could have been written by anyone who had
cation of The Behavior of Organisms, and in the a tendency to count the use of words in poetic
summer of 1939, the year following the publi- discourse to understand their significance. It
cation of The Behavior of Organisms, he taught a comes across as a structural analysis. But it
course called Psychology of Literature. He did echo a minor note in his analysis of verbal
seemed to have gotten distracted into a psy- behavior, and that is, the distinction between
chological approach to language. The course formal and thematic control. He was attempt-
covered, among other topics, Fundamental ing, as he mentioned in a letter to Fred Keller
processes involved in the creation and enjoy- , A statistical study of formal and thematic
ment of literary works. . . . Psychological ba- perseveration (Skinner, November 14, 1938).
sis of style; nature and function of metaphor; He did not succeed.
techniques of humor, etc. (Skinner, 1979, p. Evidently there was a tug in his rep-

28 Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38
B. F. Skinners analysis of verbal behavior: a chronicle

ertoire in two directions. He still showed a ered to have certain organizing principles
tendency to analyze literature in the tradi- which are then used to explain that behavior
tional psychological manner. At the same (Skinner, 1979, p. 251). What is interesting
time, there were also his alternative efforts to about the guessing article is the alternative
construct a completely new way of analyz- explanation advanced by Skinner to the struc-
ing language, however manifested. The tug turalist one. People were guessing patterns of
reflected itself acutely in his attempt to write coin tosses. For Skinner, guessing was sim-
up his radio lectures and publish them, per- ply a kind of verbal behavior distinguished
haps as a small book as suggested by Harry by the fact that responses were not under the
Murray. Even though, as he said, not much of control of identifiable discriminative stimuli
the material was original, he worked hard at (Skinner, 1979, p. 251). Skinner then posits a
the effort and wrote for three or four hours type of contingency control over the guess-
every morning (Skinner, 1979, p. 243). He fi- ing behavior. Instead of the reasons for the
nally gave up. As he said of his manuscript, actions being embedded in the form of the
But I was tired of it. I had borrowed the psy- actions themselves, it is the controls over the
choanalysis of Lewis Carroll, J. M. Barrie, D. H.
actions that give rise to the forms observed.
Lawrence, and Dostoevski from other writers,
and my own work on alliteration and meta- And Skinner, for the first time in the reference
phor was concerned with the decoration rath- section of a published paper (1942), lists his
er than the content of verbal behavior. . . . Six unpublished manuscript on Verbal Behavior.
months later I would be writing, Im almost The curve of Skinners professional
ready to undertake a five-year plan and con-
vert the whole thing into a complete treatise on
career was then deflected. The United States
Verbal Behavior, instead of literary manifesta- entered World War II in December of 1941.
tions only (Skinner, 1979, p. 245). Skinner threw himself into the war effort.
Project Pigeon, a project to design missiles
Skinner was close to abandoning completely guided to their targets by pigeons, consumed
the traditional psychological approach to lit- his time from the Fall of 1942 to the Spring of
erature. As he said, I was obviously moving 1944. It was, however, to his disappointment,
toward a book on verbal behavior as a whole. discontinued. (At the time, radar was in de-
The psychology of literature was not the field velopment, but classified top-secret. Skinner
I had embarked upon as a Junior Fellow . . . was not informed of the reason for discontin-
(Skinner, 1979, p. 248); that is, it was not the uing Project Pigeon.) Nevertheless, the proj-
sort of analysis which he had started when ect demonstrated successful engineering ap-
challenged by Whitehead. He continued the plications of complex behavioral enterprises
teaching of a language course into the regular derived from his basic science formulations.
spring semester of 1941. But its description Almost half a century later, that demonstra-
now differed considerably from the earlier tion was echoed in the evidence-based teach-
one. This one covered, as Skinner stated, the ing of language based on his formulation of
nature and forms of verbal behavior; motiva- verbal behavior. With both the immediate and
tional and emotional influences in the emis- the later engineering effects, he was fulfilling
sion of speech . . . (Skinner, 1979, p. 248). He the stated aims of two of his scientist men-
was now moving the analysis into his theo- tors, Bacon and Machthe proof of a valid
retical framework. and viable science was its useful outcomes.
It soon showed itself explicitly. He an- As Project Pigeon wound down, in the
alyzed the process involved in the repeated summer of 1944 Skinner states that he was
guessing of alternatives (Skinner, 1942). In granted a sabbatical furlough to complete a
this article on repeated guessing, he objects manuscript on Verbal Behavior (Skinner,
indirectly to structuralism. He later phrases 1944). The new name of the work implies a
his objection explicitly, Behavior is discov- much stronger commitment to his framework

Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38 29
Ernst A. Vargas - Julie S. Vargas - Terry J. Knapp

of analysis rather than to that of the tradition- reproduce almost in toto what was said. Hef-
al linguistic or psychological formulation. It ferline had developed a form of speedwrit-
is as if the central focus now emerged clearly ing that captured quite accurately the class
into view for him. Soon he is teaching, not lecture. From the Hefferline notes (hereinafter
courses in the psychology of language but referred to as the Notes) we get a look at Skin-
courses on verbal behavior, which he did in ners thinking on verbal behavior at the time,
1946 at Indiana University. We get snippets and as important, the changes that occurred
of what he was doing from third parties. In a between this first public presentation and the
letter from R. M. Elliot to E. G. Boring, Eliot publication ten years later of Verbal Behavior.
writes, Across this gap, the Notes provide a bridge.
Skinner went to work on his postponed Gug-
genheim project, the book on language, now
The Hefferline Notes
announced to be two volumes in length. He
made no effort to go elsewhere to finish the
work, saying that he could just as well work As pointed out, the Notes (1947) were
it out in his own house and avoid the war- based on a 5-week course, Psychology s247
time congestion which he would find around Psychological Interpretation of Verbal Behav-
the larger libraries of the country (Elliot, R.M.
January 9, 1946).
ior, given by Skinner at Columbia University
beginning in July of 1947. In the Columbia
This apparently refers back to the year University summer bulletin he described the
Skinner set up a writing desk in the basement course as an analysis of basic processes in the
of his Minnesota home. behavior of the speaker and hearer. Logical,
While Skinner was at Indiana (1945 linguistic, and literary contributions are con-
to 1948), Fred Keller invited Skinner to give sidered . . . (Skinner, Summer 1947). Ralph
a summer course at Columbia University on Hefferline later played an important role in
verbal behavior. It was an important moment the development of gestalt therapy and bio-
in Skinners attempt to achieve a coherent feedback technology (Knapp, 1986), but he
statement of his theoretical position on verbal also made substantial contributions to the
behavior. It provided an opportunity to pres- experimental analysis of behavior. As Skin-
ent an overview of his language analysis to ner explained, Ralph attended my lectures I
a sympathetic yet knowledgeable audience; gave on verbal behavior at Columbia in 1947
an audience that would provide him feed- and since he was a very rapid stenographer
back and give him an opportunity to check he made a complete stenographic record. He
on the firmness of the new foundations of then digested the material and published a
the lingual relations he was investigating. It long summary of my course (Skinner, per-
was the first complete public statement of his sonal correspondence, January 27, 1975).
position. (The Columbia University Depart- Skinner said that the Notes covered
ment of Psychology chairman wished to call much more ground than my William James
the course The Psychology of Semantics Lectures (Skinner, 1979, p. 332). Such an
and Skinner changed it to Psychological In- observation must be reconciled with the dis-
terpretation of Verbal Behavior.) The mate- parity in length. The William James Lectures
rial in Skinners course was taken from my are 176 single-spaced pages compared to the
courses on the Psychology of Language and Notes of only 76 similarly spaced pages. De-
the Psychology of Literature, as well as from tailed in this context must mean something
the William James Lectures in preparation ( like level of discussion, or number of exam-
Skinner, 1979, p. 332). Skinner lectured from ples per page. The Notes do not contain sum-
his prepared material, but did not provide maries of the literature in any ordinary sense
written handouts. However, a young gradu- of that expression. There are no systematic ci-
ate student, Ralph Hefferline, managed to tations or references. But there is a great den-

30 Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38
B. F. Skinners analysis of verbal behavior: a chronicle

sity of examples and illustrations of verbal such as mand, tact, and intraverbal. Thus,
responses spread among 30 divisions of the what one finds in the Notes is later directly
606 sequentially numbered unequal sections. reflected in the book Verbal Behavior (Skinner,
These vary in length from a single sentence to 1957/1992). But there are a few differences in
paragraphs of several dozen sentences. Table content between the brief Notes and the later
1 lists the titles of each of the divisions within volume. These warrant comment. Some con-
the Notes. cepts in the Notes are later renamed, some
The Notes open with a dismissal of are taken up in other works by Skinner, and
the traditional manner of handling words some appeared to be dropped completely. For
and of their dualistic meaning, and calls in- example, in the Notes one large section (XIX)
stead for a naturalistic approach in which is titled Secondary Verbal Behavior and it
variables of which verbal behavior is a func- deals in part with what becomes the auto-
tion are analyzed in terms of the conditions clitic in Verbal Behavior. Another large section
which lead to the emission of verbal behav- (XXVI) discusses Control of the Individual
ior (Notes, p. 2). Skinner then introduces the by Self and Society; here Skinner previews
now established categories of verbal relations the self-control techniques elaborated in Sci-

Table 1. Table of contents from Ralph Hefferlines 76 page Notes on B. F. Skinners 1947 course
A psychological analysis of verbal behavior. (XVII is repeated by error in original numbering.)

I The Traditional Dualistic Approach to the Problem of Meaning


II The Naturalistic Approach to the Study of Verbal Behavior
III Ways of Recording Verbal Behavior
IV The Unit of Verbal Behavior
V The Mand
VI The Tact
VII Extensions or Generalizations of SD
VIII SD Relationships with Verbal Behavior
IX The Unit of Correspondence between the Situation and the Verbal Rsponse
X Distortions of the tact relationship
XI The Audience
XII The Textual Verbal Response
XIII The Echoic Verbal Response
XIV Intraverbal responses
XV Multiple Causation of Verbal Operants
XVI Prompting and Probing
XVII Distortions, Displacements and Intrusions of Verbal Behavior
XVIII The Speakers Knowledge of What He Is Saying
XIX Secondary Verbal Behavior
XX Verbal Behavior which Fulfills a Contract
XXI The Behavior of the Hearer
XXII Style
XXIII Thought
XXIV General Characteristics of Verbal Behavior
XXV General Function of Verbal Behavior in Human Society
XXVI Control of the Individual by Self and Society
XXVII Literary Uses of Verbal Behavior
XXVII Functional versus Correlation Analysis of Verbal Behavior
XXVIII Individual Differences in Verbal Behavior
XXIX Miscellaneous Aspects of Verbal Behavior

Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38 31
Ernst A. Vargas - Julie S. Vargas - Terry J. Knapp

ence and Human Behavior (Skinner, 1953). the corpus of Skinners works, and for an ob-
The topics dropped or changed may vious reason: The concept of individual dif-
be the most interesting. In the Notes, Skinner ference arises only when an organism is com-
used the expression hearer rather than the later pared to other organisms on a characteristic
listener. He explained the change in the Shap- or trait as measured by some metric. Intelli-
ing of a Behaviorist (1976): In my early notes gence Quotient is a classic example in the his-
and in my course at Columbia I used hearer tory of psychological practice. But individual
instead of listener. Russell used it in his re- differences do not arise in the experimental
view of The Meaning of Meaning in the Dial. It analysis of behavior since the on-going behav-
is a more comprehensive term . . . but it is hard ior of the individual organism is compared to
to pronounce and listener was taking over its own behavioral baseline at an earlier or
(Skinner, 1976, p. 335). The concept of contract later time. (Skinners theory of behavior ex-
is introduced to cover circumstances in which amines properties of behavior, not individu-
there is a condition which requires behavior als.) When Skinner refers to the speaker and
. We can call these contracts (Notes, p. 40). listener in Verbal Behavior he is referring to the
The contract says something about the behav- actions of an individual organism in relation
ior desired, but does not give us the behavior. to controlling contingencies of reinforcement,
For example, we simply want to be a writ- punishment, discrimination, or induction, not
er but havent anything to say, or again we in relation to trait qualities of other speakers
want to fill an awkward silence. There is no or listeners. In a large section of Notes, Skin-
cue given as to what should be saidsimply ner explains, we could mention hundreds
the pressure for speech at any price (Notes, of differences among people with respect
p. 40). A large section of the Notes (XXVIII) is to verbal behavior, for which tests could be
devoted to Individual Differences in Verbal designed if wanted (Notes, p. 70). But he
Behavior. This topic is completely dropped has just dismissed in the previous section
in Verbal Behavior. Nor does it appear in the (XXVII) a correlation analysis of verbal be-
William James Lectures. In fact, few discussions havioradvocating, instead, his functional
of individual differences occur anywhere in analysis. This distinction may have been at

32 Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38
B. F. Skinners analysis of verbal behavior: a chronicle

high strength in Skinners then current reper- was all now in the past. To Borings credit,
toire as one of his former students, John Car- he recognized Skinners contribution to be-
roll, had come under the influence of factor havioral science. He took the lead in bringing
analysis, and hence, its analysis of behavior Skinner back to Harvard as a faculty member
by multiple correlations of various tests that and in arranging his appointment as the Wil-
could be administered to individual speakers liam James lecturer. It was Skinners grand
(Skinner, 1976, p. 213-214). Though through opportunity to present his verbal behavior
an amanuensis, the Notes (1947) provides the theory to one of the most important intellec-
first written account of Skinners functional tual and academic communities in the coun-
analysis of verbal behavior. try. He made the most of it, and made it the
The Notes were soon superseded by right set of circumstances to finish his book
the William James Lectures (Skinner, 1948). on Verbal Behavior.
When a secondary account of Skinners anal- The William James Lectures gave Skin-
ysis was published in an early textbook of ner the opportunity and the incentive to once
the science of behavior (Keller & Schoenfeld, again plunge fully into the topic. As he later
1950), it was the William James Lectures that wrote in his autobiography, Shaping of a Be-
formed the foundation. In the early 1950s, haviorist (1979), Obviously my topic would
Skinner would cite the availability of both be verbal behavior. Except for one seminar
the Notes and Lectures and the pressing need I had done no further work on it since com-
for a Natural Science 114 (his undergraduate ing to Bloomington; (p. 324). The seminar to
course at Harvard) textbook as the reasons which he refers was the one he gave the prior
for postponing a final draft of Verbal Behavior summer at Columbia University. (Blooming-
(Skinner, 1983, p. 84). Today the value of the ton referred to his appointment to the Depart-
Notes resides in its record of Skinners analy- ment of Psychology where he was now chair-
sis as that analysis made the transition from man.) I could plead the exigencies of a chair-
spoken form to its written representation as manship, but I had undoubtedly digressed
Verbal Behavior 10 years later in 1957. Figure 3 (Skinner, 1979, p. 324).
provides an overview of the work of his Mid- In his autobiography, Shaping of a Be-
dle Period. haviorist (1979), Skinner describes the situa-
tion well:
Final Work: Late 1940s to 1950s Week by week I wrote my lectures, and Kitty
Miller typed them. I delivered them on succes-
sive Friday afternoons. On the first day my au-
In a letter to Fred Keller in the spring dience was fairly large, and then it settled down
of 1947, Skinner writes, to the size characteristic of a lecture series. Ivor
You may have seen an announcement of my as- Richards . . . not only came but read my lec-
signment as William James lecturer at Harvard tures as I produced them. Bridgeman came
next fall. I have turned my laboratory over to and often had something to say afterward. . . .
my research assistants and an [sic] spending a Edna Heidbreder came in from Wellesley and
number of hours each day at my desk work- sent a good report to Mike Elliot.
ing on what Im sure this time will be the final More than a dozen years after Whiteheads
draft of Verbal Behavior. Boring has made a challenge, I was presumably finishing a manu-
complete about-face and is fantastically chum- script on verbal behavior, but I was taking it
my in all his letters. from a much larger version, and I wrote my
lectures knowing that they would probably
Boring and Skinner had had a tense not be published as such. Nevertheless, they
covered the main themes. When people spoke,
relationship when he was a graduate student wrote, or gestured, they were not expressing
and Boring was the department chair in the ideas or meanings or communicating informa-
Department of Psychology. Skinner was a tion; they were behaving in ways determined
fervent advocate of behaviorism and Boring by certain contingencies of reinforcement
maintained by a verbal community. The con-
an ardent defender of structuralism. But that

Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38 33
Ernst A. Vargas - Julie S. Vargas - Terry J. Knapp

tingencies had properties which were respon- tures which will run to about 80,000 words
sible for the special character of verbal behav- plus 20,000 words more of fine print inserted
ior (p. 334). as running appendices (E. G. Boring, October
21, 1947).
In the fall of 1947, he again writes to
Fred Keller, Apparently the delay was not due to to
The lectures are going fine. Garry is delighted. a lack of opportunity to publish. Earlier there
My audience has held up better than other WJ had been an interest by Appleton-Century-
lecturers, and a few people (IARichards for
Crofts to publish a book by Skinner on verbal
xample [sic]) are highly enthusiastic.
Im writing 10,000 words per week - and going behavior. As Skinner (1979, p. 324) describes
to bed at 830 to keep it up. But Ive caught my it, Elliott wrote that Dana Ferrin would be
second wind, and barring sickness, will finish happy to be released from an implied agree-
on schedule. Another couple of months will be ment to publish a book that would have such
needed to get the Ms into shape.
a small readership. Now Harvard Universi-
ty pursued the opportunity. The title page of
Ten years would pass before he did
an original manuscript for the book on verbal
get the Ms into shape.
behavior reads,
Boring was delighted (he pushed
for Skinners appointment at Harvard), but VERBAL BEHAVIOR
was factual about the lectures and their im- by
pact, and what may be done with them. B. F. Skinner
The first Lecture was fair but not too well William James Lectures
planned, since the first part sounded as if it Harvard University
were read (it was) and the last was too hurried 1948
to be gotten in. But Fred is bright enough to To be published by Harvard Univer-
learn, and he cut out twenty per cent of the sec- sity Press.
ond Lecture. Read slowly, and had his audi- Reproduced by permission of B. F.
ence fully with him. There was very little loss Skinner
from the first day to the second---perhaps 220
the first time and 210 the second. I. A. Rich-
ards came and George Parker, but mostly the
Currently, it is not known why this
unknown crew which goes to lectures in Cam- publication arrangement fell through. What
bridge. . . . is known is that the Table of Contents for the
He is getting them typed and shaped for pub- 1948 version of Verbal Behavior differs consid-
lication as he goes along, we have already
erably from that of the final 1957 version. The
talked to the Harvard Press which wants them.
The scheme is to make a book of the ten Lec- 1948 Table of Contents reads as follows:

Table of Contents:
Chapter One Verbal Behavior - The Age of Words Page 1
Chapter Two Verbal Behavior as a Scientific Subject Matter Page 20
Chapter Three Types of Verbal Behavior Page 37
Chapter Four Words and Things - The Problem of Reference Page 57
Chapter Five Multiple Sources of Verbal Strength Page 76
Chapter Six Making Sentences Page 94
Chapter Seven The Effect Upon the Listener Page 115
Chapter Eight Understanding, Real and Spurious Page 130
Chapter Nine Thinking in Words Page 147
Chapter Ten The Place of Verbal Behavior in Human Affairs Page 162

34 Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38
B. F. Skinners analysis of verbal behavior: a chronicle

This 1948 Table of Contents differs focuses on contingencies of selection and that
considerably from the Table of Contents of starts with the experimentally derived unit of
the version published in Verbal Behavior in the operant.
1957. The spring of 1955 finds Skinner at
It was not only the labeling of the Putney, Vermont, a small village in one of
chapters that differed, so did a good deal of the smaller states of the United States in its
the contents. For example, the 1948 version northeastern corner. In the prior eight years,
starts: he had evidently been extensively revising
CHAPTER I: Verbal Behavior - The Age of his prior analysis of verbal behavior. A letter
Words
from D. H. Ferrinan editor at Appleton-
We call this the Atomic Age, and for good
reason; but it is possible that we shall be re- Century-Crofts publishing houseto R. M.
membered for our concern with the expansive Elliot, dated April 5, 1948, gives the smallest
rather than the exceeding small - for having of stray glimpses into his activity on verbal
aspired toward the heights rather than the behavior, Last Friday Whitefield saw Keller
depths - and that we are living in the Age of
Words. Nothing is more characteristic of our
and Schoenfeld and the latter told him that
times than the examination of linguistic pro- Skinner left with him for reading what White-
cesses. It is true, we cannot claim to have dis- field gathered was at least the first draft of his
covered wither the potency or the perfidy of talked-of book on Verbal Behavior. If this is
wds, but we are perhaps the first to accept the
true I am rather surprised since I have not re-
consequences. Not only have we recognized
the importance of language in human affairs; alized that Skinner was so actively at work on
in some measure we have acted accordingly. this project. It seems likely that what Skinner
This is true of every important field of human left was a copy of the William James Lectures.
thought. We have discovered no documentation of his
Whether it is to be atom or wd, the physical
sciences have played the leading role. If the
efforts during these eight years beyond some
scientific materialism of the nineteenth cen- hastily scribbled notes written in his personal
tury failed, it was not because any particular notebook in August 1952 simply laying out
philosophy of nature was proved wrong, but plans to rework his verbal behavior book.
because a question arose whether man could
These same notes are apparently reviewed
fully understand nature in terms of any phi-
losophy whatsoever. The exigencies of scien- in May 1953 and April 1954 where scrawls
tific practice forced this issue into the open as a indicate a sort of inspection on progress. He
question of the validity of statements. Certain took a sabbatical from Harvard that year in
key words - among them, of course, the classi- order to finish his manuscript on verbal be-
cal examples of space and time - had to be
examined. This was the first sustained attack
havior. In his personal notebook he writes on
upon the problem of reference in the modern 5/13/55 in a page he titled Stock-taking:
spirit. It is curious that it should have been Writing. Verbal Behavior nearly finished.
made in the field which must have seemed Change chs 2 & 3, add 21 and 22 and last 3,
least involved in linguistic difficulties (Skin- omit epilogues, reduce Appendices & section
in one chapter et voila!
ner, 1948, p. 1).

But the very first sentence in the very The note is almost cryptic since it is
first page in the 1957 published version of written for himself. But the last two terms
Verbal Behavior heralds a much different ap- imply a sort of happy relief combined with a
proach, Men act upon the world, and change sense of exhilaration at having succeeded at
it, and are changed in turn by the consequenc- an extraordinary challenge.
es of their actions (Skinner, 1957). In a first
chapter now titled A Functional Analysis of Conclusion
Verbal Behavior, the first sentence announc-
es Skinners own confidence in his theoretical We place Figure 4, the overview of
position. It points directly to an analysis that the final ten years before publication of Verbal

Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38 35
Ernst A. Vargas - Julie S. Vargas - Terry J. Knapp

Behavior, in the conclusion to emphasize once those programmed instruction origins are no
again the intertwining of Skinners work on longer even recognized. Programmed instruc-
verbal behavior with that work on behavior tion directly derived from Skinners analysis
that was nonmediated. As pointed out ear- of verbal behavior, as does most of the effec-
lier, the same year (1957) he finished Verbal tive language training with autistic children.
Behavior, he also finished his and Fersters The summary above makes clear and
monumental work on contingency schedules drives home the point, once again, that Skin-
(Schedules of Reinforcement). Skinner engaged ners analysis of mediated behaviorverbal
in and published other experimental work, behavior whose forms are shaped under
such as that with Morse (Morse & Skinner, particular controls by a cultural commu-
1957a, 1957b). Furthermore, within his theo- nityoperated within the theoretical frame-
retical framework he considered a number of work of his theory of behavior; a theory that
cultural and professional issues, for example, also encompassed his work with nonmedi-
Freedom and the control of men (Skinner, ated behavior. Both operated under the same
1955-1956) and Critique of psychoanalytic principles. Skinner himself makes this point
concepts (Skinner, 1954). From within his not once but twice in the ending pages on his
theory of behavior, he further extended its en- book on verbal behavior.
gineering applications started during World There is nothing exclusively or essentially ver-
bal in the material analyzed in this book. It is
War II into the area of animal training How
all part of a broader field (Skinner, 1957, p.
to teach animals (Skinner, 1959/1999), and 452).
into the social institution of educationThe Originally it appeared that an entirely separate
science of learning and the art of teaching formulation would be required, but, as time
(Skinner, 1959/1999). The first, animal train- went on, and as concurrent work in the field
of general behavior proved more successful, it
ing, exploded in an extraordinary way into was possible to approach a common formula-
every arena of animal care and training, from tion (pp. 454-455).
zoo husbandry to commercial enterprises.
The second, the extension to education, spe- The history of Skinners work on verbal
cifically started as programmed instruction. behavior is the history of all his work within
But its principles and features have now be- the framework of his theory of behavior.
come part of all mainstream education so that

36 Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38
B. F. Skinners analysis of verbal behavior: a chronicle

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Received in: 11/12/2007


First editorial decision in: 11/21/2007
Final version in: 11/26/2007
Accepted for publication in: 04/16/2008

38 Braz. Jour. of Behav. and Cog. Ther., Belo Horizonte-MG, Brazil, 2007, Vol. IX, n 2, 21-38

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