Do you need JMP Pro?

Sophisticated techniques for

advanced analytics

JMP Pro is the advanced analytics

version of JMP, created for power users
who need sophisticated modeling
techniques to better anticipate the future
and plan well for tomorrow. Built with
scientists and engineers in mind,
JMP Pro statistical analysis software
from SAS provides all the superior capa-
bilities for interactive data visualization,
exploration, analysis and communication
that are the hallmarks of JMP.

In addition, JMP Pro offers a multitude

of sophisticated techniques: predictive
modeling with cross-validation using a
number of different methods, modern
modeling techniques, model compari-
son and averaging features, advanced
multivariate techniques, reliability block
diagrams, covering arrays, mixed
models, uplift models and advanced JMP Pro statistical discovery software from SAS is built for analytics power users like you.
computational statistics methods.

Having access to all the rich advanced
analytics in JMP Pro removes road-
blocks to statistical discovery and
enhances your ability to uncover more
clues in your data. Therefore, you make
breakthroughs more quickly, enabling
you to become more proactive and
take greater control of the future.
Key features
Predictive modeling
At the heart of data mining are the
advanced tools to fit large models that
generalize well with new data. JMP Pro
includes a rich set of algorithms for
building better models with your data.
Two of the most useful techniques for
predictive modeling are decision trees
and neural networks.
The Partition platform in JMP Pro
automates the tree-building process
with modern methods. The bootstrap
forest, a random-forest technique,
grows dozens of decision trees using
random subsets of the data and
candidate variables, and then averages
these trees. The boosted tree technique
builds many simple trees, repeatedly
fitting the residuals from the previous
tree. The Partition platform in JMP Pro
also fits K nearest neighbors (K-NN)
models. Using these methods lets you
build models that often predict better
than simple decision tree models.
The advanced Neural platform in JMP
Pro lets you build one- or two-layer
neural networks with your choice of
three activation functions and also
provides automatic model construction
using gradient boosting. This platform
automatically handles missing values
and transformation of continuous Xs,
Reliability Block Diagram lets you build and understand the reliability of complex, multicomponent systems.
which saves time and effort. In addition,
it includes robust fitting options.
Both the Partition and Neural platforms
in JMP Pro take advantage of using
cross-validation. The purpose of valida-
tion is described in the next section. In
addition, stepwise regression, logistic
regression (both nominal and ordinal)
and discriminant analysis in JMP Pro
support the use of a validation column.
Cross-validation
For effective predictive modeling,
you need sound ways to validate your
model, and with a large model, you can
easily get into trouble over-fitting.
Large models should always be cross-
validated, and JMP Pro does this
through data partitioning, or holdback.
Dividing the data into training, valida-
tion and test data sets has long been
used to avoid over-fitting, ensuring that
the models you build are not reliant on
the properties of the specific sample
used to build them.
The general approach to cross-valida-
tion in JMP Pro is to use a validation
column. You can easily split your data
into different sets for different purposes
using the validation column utility (either
with a purely random sample or
stratified random). The training set is
used to build the model(s). The valida-
tion set is used in the model-building
process to help choose how complex
the model should be. Finally, the test set
is held out completely from the model-
building process and used to assess the
quality of the model(s). For smaller data
sets, k-fold cross-validation also can
be used in some platforms.
Cross-validation helps you build models
that generalize well to tomorrows data
about new customers, new processes or
new risks so you can make data-driven
inferences.
Model comparison
In the real world, some kinds of models
fit well in certain situations but fit poorly
in others. With JMP Pro, there are many
ways to fit, and you need to find out
which one is most appropriate in a
given situation. A typical approach to
model building is that you will try many
different models: models with more or
less complexity, models with or with-
out certain factors/predictors, models
built using different kinds of modeling
methods, or even averages of multiple
models (ensemble models).
Each of these models will have common
quality measures that can be used to
assess the model: R , misclassification
2
rate, ROC curves, AUC, lift curves, etc.
Using model comparison in JMP Pro,
you can compare all the saved predic-
tion columns from various fits and pick
the best combination of goodness
of fit, parsimony and cross-validation.
JMP Pro makes this comparison
automatically. At the same time, you
can interact with visual model profilers
to see which important factors each
model is picking up. Model comparison
in JMP Pro makes it easy to compare
multiple models at the same time, and
also to do model averaging, if desired.
Modern modeling
Generalized regression is a class of new
modeling techniques well suited to
building better models, even with
challenging data. It fits generalized
linear models using regularized or
penalized regression methods.
Standard estimation techniques break
down when you have predictors that
are strongly correlated or more predic-
tors than observations. And when there
are many correlated predictors (as is
often the case in observational data),
stepwise regression or other standard
techniques can yield unsatisfactory
results. Such models are often over-fit
and generalize poorly to new data.
But how do you decide which variables
to cull before modeling or, worse,
how much time do you lose manually
preprocessing data sets in preparation
for modeling?
Generalized regression is a complete
modeling framework. It takes you
from variable selection through model
diagnostics to LS means comparisons,
inverse prediction and profiling. And its
only in JMP Pro.
The regularization techniques
available within the Generalized
Regression personality include Ridge,
Lasso, adaptive Lasso, Elastic Net and
the adaptive Elastic Net to help better
identify Xs that may have explanatory
power. Harnessing these techniques is
The bootstrap forest will identify all of the potential variables that could be affecting your responses for further investigation,
ideally with design of experiments. A standard decision tree model will not always do this, as shown here.
as easy as any other modeling person-
ality in Fit Model simply identify your
response, construct model effects and
pick the desired estimation and
validation method. JMP automatically
fits your data, performs variable
selection when appropriate, and
builds a predictive model that can be
generalized to new data. You can also
use a forward stepwise technique,
perform quantile regression or simple
fit using maximum likelihood.
Finally, Generalized Regression gives
options to choose the appropriate
distribution for the response you are
modeling, letting you model more
diverse responses such as counts, data
with many outliers, or skewed data.
Advanced multivariate techniques
JMP Pro includes several advanced
techniques to build better models
when faced with data problems that
require multivariate fitting methods.
Partial least squares. Are you trying to
model data that is wider than it is tall?
Traditional techniques wont work, but
partial least squares (PLS) does. PLS is a
powerful modeling technique to have
in your toolbox, especially when you
have more X variables than observa-
tions, highly correlated X variables, a
large number of X variables, or several
Y variables and many X variables. All
of these are situations where ordinary
least squares would produce unsatisfac-
tory results.
PLS modeling fits linear models based
on factors, namely, linear combinations
of explanatory variables (the Xs). The fac-
tors are obtained in a way that attempts
to maximize the covariance between the
Xs and the response or responses (the
Ys). In JMP Pro, you can build PLS mod-
els with either continuous or categorical
responses (PLS-DA), specify curvature
terms or interaction effects and perform
missing value imputation.
Variable clustering. When presented
with a large number of variables to
predict an outcome, you may want
to reduce the number of variables
in some way to make the prediction
problem easier to tackle. One possible
dimension reduction technique is the
well-known method of principal com-
ponents analysis (PCA). The variables
resulting from PCA, however, can be
hard to interpret.

An alternative strategy is to use

variable clustering in JMP Pro to help
you to understand whether your
responses are grouped into clusters
and to determine how many clusters
the responses contain. Selecting any
cluster within the report automatically
selects the clusters most representa-
tive column in the data table, making it
much faster and easier to specify model
terms or perform dimension reduction.
Reliability Block Diagram
Often, you are faced with analyzing the
reliability of a more complex analyti-
cal system a RAID storage array with
multiple hard drives, or an airplane with
four engines, for example. With JMP,
you have many tools to analyze the
reliability of single components within
those systems. But with JMP Pro, you
can take the reliability of single
components, build a complex system
of multiple components and analyze
the reliability of an entire system with
the Reliability Block Diagram platform.
This platform allows you to better
predict the reliability of the whole
system and determine the expected
performance based on the current
performance of individual components.
You can easily perform what-if analyses
by looking at different designs and
comparing plots across multiple
system designs. You can also determine
the best places to add redundancy and
decrease the probability of a system fail-
ure. Using the Reliability Block Diagram,
you can easily design and fix weak spots
Use cross-validation and build multilayer neural network models with automatically gen-
erated SAS score code.
in your system and be better informed
to prevent future system failures.
Covering arrays
Covering arrays are used in testing
applications where factor interactions
may lead to failures. Each experimental
run may be costly. As a result, you need
to design an experiment to maximize
the probability of finding defects while
also minimizing cost and time. Covering
arrays let you do just that. JMP Pro lets
you design an experiment to test
deterministic systems and cover all
possible combinations of factors up
to a certain order.
And when there are combinations
of factors that create implausible
conditions, you can use the interactive
Disallowed Combinations filter to auto-
matically exclude these combinations
of factor settings from the design.
One of the huge advantages of cover-
ing arrays in JMP Pro is that JMP Pro
is a statistical analysis tool, not just a
covering arrays design tool. You can
do all sorts of statistical analyses in
JMP Pro. For example, there is currently
no other software for covering arrays
design that also lets you analyze your
data using generalized regression.
JMP Pro also allows you to import any
covering array design generated by
any software and further optimize it
and analyze the results. You can design
the arrays yourself without having to rely
on others to build experiments for you.
Test smarter with covering arrays in
JMP Pro.
JMP Pro continues to amaze
me. There are always new
modeling techniques and
tools to make my life as
a data analyst easier. The
Generalized Regression
platform is easy to use and
fast. And the ability to create
test/validation variables on
the fly is great.
Dick De Veaux, C. Carlisle and
Margaret Tippit Professor of
Statistics, Williams College
Use Generalized Regression in JMP Pro to build better models despite data challenges.
Mixed models
Mixed models let you analyze data
that involves both time and space.
For example, you might use mixed
models in a study design where
multiple subjects are measured at
multiple times during the course of a
drug trial, or in crossover designs in
the pharmaceutical, manufacturing or
chemical industries.
JMP Pro lets you fit mixed models to
your data, letting you specify fixed,
random and repeated effects; correlate
groups of variables; and set up subject
and continuous effects all with an
intuitive drag-and-drop interface.
In addition, you can calculate the cova-
riance parameters for a wide variety of
correlation structures. Such examples
include when the experimental units
on which the data is measured can be
grouped into clusters, and the data
from a common cluster is correlated.
Another example is when repeated
measurements are taken on the same
experimental unit, and these repeated
measurements are correlated or exhibit
variability that changes.
It is also easy to visually determine
which, if any, spatial covariance
structure is appropriate to utilize in your
model specification when building
mixed models in JMP Pro.
Uplift models
You may want to maximize the impact
of your limited marketing budget by
sending offers only to individuals who
are likely to respond favorably. But that
task may seem daunting, especially
when you have large data sets and many
possible behavioral or demographic
predictors. However, with JMP Pro, you
can use uplift models to make this pre-
diction. Also known as incremental
modeling, true lift modeling or net
modeling, this method has been
developed to help optimize marketing
decisions, define personalized medicine
protocols or, more generally, to identify
characteristics of individuals who are
likely to respond to some action.
Uplift modeling in JMP Pro fits partition
models that find splits to maximize a
treatment difference. The models help
identify groups of individuals who are
most likely to respond favorably to an
action; they help to lead to efficient
and targeted decisions that optimize
resource allocation and impact on the
individual.
Advanced computational statistics
JMP Pro includes exact statistical tests
for contingency tables and exact non-
parametric statistical tests for one-way
ANOVA. Also, JMP Pro includes a
general method for bootstrapping
statistics in most JMP reports.
Bootstrapping approximates the sam-
pling distribution of a statistic. JMP Pro
is the only statistical software package
that lets you bootstrap a statistic without
writing a single line of code. One-click
bootstrapping means you are only a
click away from being able to bootstrap
any quantity in a JMP report.
This technique is useful when text-
book assumptions are in question or
dont exist. For example, try applying
bootstrapping techniques to nonlinear
model results that are being used to
make predictions or determining
coverage intervals around quantiles.
Also, you can use bootstrapping as an
alternative way to gauge the uncertainty
in predictive models. Bootstrapping
lets you assess the confidence in your
estimates with fewer assumptions and
one-click bootstrapping in JMP Pro
makes it easy.
PLS models are useful when you have more factors than observations (wide and short data tables).
Connect to the richness of SAS
As one of the SAS offerings for
predictive analytics and data mining,
JMP Pro easily connects to SAS,
expanding options and giving access to
the unparalleled depth of SAS Analytics
and data integration. With or without
an active SAS connection, JMP Pro
can output SAS code to score new
data quickly and easily with models
built in JMP.
Share and communicate results
JMP has always been about discovery
and finding the best way of commu-
nicating those discoveries across your
organization. JMP Pro includes all the
visual and interactive features of JMP,
making your data accessible in ways
you might never have experienced.
Through dynamically linked data,
graphics and statistics, JMP Pro brings
your investigation alive in a 3-D plot or
an animated graph showing change
over time, generating valuable new
insights that inform both the model-
building and explanation process.
Operating system guidelines
JMP Pro runs on Microsoft Windows
and Mac OS. It includes support for
both 32- and 64-bit systems.
See jmp.com/system for complete
system requirements.
Key features exclusive to JMP Pro
JMP Pro includes all of the features in JMP, plus the additional capabilities for advanced analytics listed below.
Learn more at jmp.com/pro.

Predictive Modeling Model Comparison

Classification and regression trees (partition modeling)* Automatic comparison of models built using JMP Pro.
Bootstrap forest, a random-forest technique. Profiler.
Boosted trees. Fit statistics (R , Misclassification Rate, ROC curves, AUC,
2

K-nearest neighbors prediction (K-NN). Lift Curves).

Support for validation column. Model averaging.

Neural network modeling Modern Modeling

Automated handling of missing data. Generalized regression
Automatic selection of the number of hidden units using Regularization techniques: Ridge, Lasso, adaptive Lasso,
gradient boosting. Elastic Net, adaptive Elastic Net.
Fit both one- and two-layer neural networks. Forward selection.
Automated transformation of input variables. Quantile regression.
Three activation functions (Hyperbolic Tangent, Linear, Gaussian). Normal, Cauchy, exponential, Gamma, Beta, binomial, Beta
binomial, Poisson, negative binomial distribution.
Save randomly generated cross-validation columns.
Zero inflated binomial, Beta binomial, Poisson, negative
Save transformed covariates.
binomial, Gamma distribution.
Support for validation column.
Choice of validation methods: Validation column, KFold,
holdback, leave-one-out, BIC, AICc.
Stepwise regression
Support for validation column. Advanced Multivariate Techniques
Partial least squares (PLS) modeling
Logistic regression (nominal and ordinal) PLS personality in Fit Model supports continuous or categori-
Support for validation column. cal response; continuous or categorical factors, interactions
and polynomial terms.
NIPALS-style missing value imputation.
Discriminant analysis
Save randomly generated cross-validation columns.
Support for validation column.
A Standardize X option, which centers and scales individual
variables that are included in a polynomial effect prior to
Standard Least Squares applying the centering and scaling options.
Support for validation column. Choice of validation methods: Validation column, KFold,
holdback, leave-one-out.

Cross-Validation
General approach using validation column and validation Principal component analysis (PCA)
role in modeling platform launch dialogs. Variable clustering in PCA.

Validation Column Utility Reliability Block Diagram

Automatic partitioning of data into training, validation and test Build models of complex system reliability.
portions; creation of validation columns.
Use basic, serial, parallel, knot, and K out of N nodes to build
Purely random or stratified random methods to create the systems.
holdback sets.
Build nested designs using elements from design library.
Validation column creation from platform launch by clicking
validation column role.
Continues on next page.
Continued from previous page.

Covering Arrays
Design and analyze covering arrays. ONLINE
Optimize designs after they are created for further run reduction.
Use disallowed combinations filter to specify infeasible testing Evaluation copy
regions. Try JMP Pro for free and take
Import covering arrays created by other software; analyze
statistical discovery to the
coverage and optionally further optimize.
next level.
jmp.com/trial

Mixed Models Customer stories

Specify fixed, random and repeated effects. See how organizations get real
work done with JMP.
Correlate groups of variables, set up subject and
jmp.com/success
continuous effects.
Choice of repeated covariance structure. Application areas
Variograms serve as a visual diagnostic to determine which, if Explore the ways JMP products are
any, spatial correlation structure is most appropriate. applied in design of experiments,
exploratory data analysis, statistical
modeling and more.
Uplift Models jmp.com/applications
Decision tree method to identify the consumer segments most
likely to respond favorably to an offer or treatment.
Incremental, true-lift, net modeling technique.
Support for validation column.

Advanced Computational Statistics

Oneway Analysis
Nonparametric exact tests.

Contingency Analysis
Exact measures of association.

General Bootstrapping
Bootstrap statistics in most reports in a single click.
*Generates SAS code ready for use with SAS Model Manager

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