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MM Lesson Plan & Assignment
MM Lesson Plan & Assignment
Senior Lecturer: Mr. Chok Nyen Vui Office: GSB Lecturer room
Email: choknyenvui@segi.edu.my Office Hours: By appointment
Phone: EXT 1756 Classes: Tue 9pm 1pm
Sat 2am 6pm,
Course Description
This module enables students to understand the concepts introduced which underpins an
operation and quality management system function. Students will acquire the necessary
technical skills and knowledge in managing the operation within an organization;
manufacturing, services, telecommunication and other relevant fields.
Course Objectives:
This course provides insights and experience in operation and quality management.
Course objectives are:
Objective 1: To provide a deep understanding of the concepts, systems and strategies relevant to
operations management with the ability to analyze and solve problems associated with the design,
planning and control of the production of goods and services.
Required Materials:
Heizer, J & Render, B., 2017, Operations Management 11/E, ISBN-10:0133130762 | ISBN-13:
9780133130768.
Evaluation:
Grading:
Performance in this class will be determined based on your ability to demonstrate knowledge and
understanding of the material covered in class participation, report on operation and quality
management regards a project assigned and final examination.
Individual or % of
Component: Group Assignment Final Grade
Part A: Case study & application Individual 60%
Please note that all written assignments are due via Blackboard:.
I do not accept late assignments. Assignment submitted later than the stipulated date will grade 0
straight away. Please have access to your assignment in class and be prepared to actively
participate in class discussions. Page lengths noted are general guidelines for length; format as
you see fit to respond to the assignment.
Office Appointments:
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Marketing Management Syllabus GSB Segi University | Mr. Sean Tee Poh Kiong
Lesson Plan
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Chapter 2 Marketing Plan
(TUE &
Chapter 3 Marketing Intelligence Class Discussion 1
SAT)
3
Chapter 4 Creating Long Term
(TUE &
Relationship
SAT)
4
Chapter 5 Consumer Market and
(TUES &
Business Market Class Discussion 2
SAT)
5
Chapter 6 Segmentation, Targeting &
(TUE&
Chapter 7 Positionig
SAT)
6
(TUE & Chapter 8 Building Brand Equity
Class Discussion 3
SAT)
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Chapter 9 Product Strategies
(TUE &
Chapter 10 Price Strategies
SAT)
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Chapter 11 Channel Management
(TUE& Assignment due
Chapter 12 Integrated Marketing
SAT)
Communication
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Marketing Management Syllabus GSB Segi University | Mr. Sean Tee Poh Kiong
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(THURS Case study discussion
& SAT) Revision
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Marketing Management Syllabus GSB Segi University | Mr. Sean Tee Poh Kiong
Summary of Assessment:
Assessment Details
Student is compulsory to answer all the questions for each of the part.
In the future, optimally combining diverse energy sources and power-trains, as well as factoring
in different combinations of driving needs will be essential for preserving our environment and
intelligently using our limited resources. Along these options, Proton believes that Proton-EVs
are ideal for mobility in the short distances of urban areas. Proton is continuing to research and
develop related technologies for better performing batteries, with the ultimate goal of improving
the vehicles' quality for future commercialisation.
Developed for short distances, this small electric vehicle (EV) features an innovative packaging
design that gives it a compact body and a spacious interior.
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Marketing Management Syllabus GSB Segi University | Mr. Sean Tee Poh Kiong
Small Size EV
Designed for people living in urban areas, the Proton-EV is a small-size EV convenient for
driving on busy city streets.
Since EVs do not require an engine, a new packaging design is possible. The cabin interior is
remarkably spacious for the vehicle's dimensions and can carry four adult passengers.
Safety Technology
To realise the ideal vehicle, Proton continues to strive for the technology that prevents and
minimises the damage of an accident in any situation. "What causes accidents?" "What can be
done to prevent accidents?" "What mitigates the damage of accidents that have occurred?" These
are the questions to which we are constantly seeking answers. Our technologies will continue to
advance toward the ultimate goal of making a vehicle that is safe for everybody.
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Marketing Management Syllabus GSB Segi University | Mr. Sean Tee Poh Kiong
Required:
Assume that you are the Marketing Director for Proton Holding Berhad. With reference to the
above electric car concept, you are required to prepare a marketing proposal that incorporates the
new marketing programme for the above concept car.
You are required to identify your marketplace for the new Proton Electric Car and prepare the
following:
2. Perform a market analysis. Discuss how you are going to segment the market and
describe your segment profile. Then, identify and justify your target market for the above
product. Referring to your target market, suggest a relevant value proposition that you
used to position the EV in your target market mind.
(15 marks)
b. Discuss and justify your pricing strategies, with the support of relevant examples.
(5 marks)
c. Discuss and justify your channel management strategies, with the support of
relevant examples.
(5 marks)
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Marketing Management Syllabus GSB Segi University | Mr. Sean Tee Poh Kiong
Ethics.
To reiterate, it is a requirement that all research must be conducted in accordance ethical
guidelines. This encompasses all research including qualitative interviews, questionnaires,
surveys and physically invasive procedures. For further clarification please consult your course
leader
Assignment guidelines
You are to answer ALL questions.
The coursework must be done and must be entirely the work of originality. Please make
sure that you are aware of the rules concerning plagiarism. If you are unclear about them,
please consult your program coordinator/lecturer.
This assignment carries a weighting of 100% within the Module assessment
Students are to answer the following questions in a modified essay format (Cover Page,
Table of Contents, numbered headings and sub headings, with Introduction, Body, Close
and reference list)
The word count is indicative but students should not exceed the limit by more than 10%.
Try to stay with allocated word count as far as possible. Marks are gained for THE
CONCISE EVALUATION OF ACADEMIC AND EMPIRICAL MATERIAL.
As a postgraduate student, there is no excuse for poor spelling, bad grammar, or lack of
formatting. Use one and half spacing with 12- point font and pages must numbered. Use
New Times Roman.
Introduction
An Introduction should be provided at the beginning to summarize the structure of the following
sections of the report/assignment.
Body of assignment
This is an academic assignment, so it is essential that your statements be justified by relevant
academic theory. A major failing of students is to simply describe the processes that have
happened. At postgraduate level, you are expected to be able to apply recognized theory to
situations, and form opinions. You will often find conflicting opinions from so-called experts.
You should be developing analytical communication skills. Students coming from other
universities, and especially overseas students, find this need for analysis the most difficult
transition to make.
You are expected to use your judgment to analyze problems, make value judgments as to
whether it is good or bad (or both), use existing academic theory from a range of sources to
justify your position, and to argue whether something is valid or not. In the study of
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Marketing Management Syllabus GSB Segi University | Mr. Sean Tee Poh Kiong
management, there is no right or wrong answers, only lots of opinions, many of which change
over a period of time. Show that you can act as managers, and communicate your opinions.
Major sections should start on a new page. You will be surprised just how much more readable
it makes your assignment / report
Referencing
Referencing is NOT just inserting a list of publications at the end of the report and this is not
acceptable. Referencing is NOT just inserting a citation at the end of each paragraph and is not
acceptable.
At postgraduate level, you are expected to demonstrate the use of a wide range of sources and
the ability to engage and evaluate different academic and empirical perspectives and practices .
Single or very limited sourced assignments are likely to fail of achieve low marks. References
MUST be cited using Harvard system (which is author/date). Please do not use footnotes, etc.
Read your Communication skills handbook for information on how to cite reference materials.
References must be listed alphabetically by author in a single List of References at the end of
each assignment. Do not put multiple lists of references at the end of each section or part.
Late Submission
A 10% deduction per day of total coursework marks (excluding weekends and public
holidays).
Late submission between 5 to 10 days, results in a 50% deduction of total coursework
marks.
Late submission past 10 days results in an automatic 0% for coursework and the student
will be barred from the final examination.
Additional Information
The coursework write up must be able to demonstrate critical analysis and application of
both theory and practical issues to the company in the case study.
You should bind your coursework with the coursework cover as the 1st page Do not forget
to include both your student names and Identification numbers
A CD containing the softcopy version of your coursework should be submitted as well.
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