merging of previously distinct media technologies and media forms resulting from digitalization and computer networking. Physical media refers to the physical materials that are used to store or transmit information in data communications. They can be touched and felt, and have physical properties such as weight and colour Digital media refers to any format or device used to convey content using digital signals. For example: when you talk on your cell phone, read an Internet article, or watch a television show, you are using digital media. A negative impact of media convergence on film is that movie piracy is easier to share with the community on the internet therefore bringing loss to the film producers and distributors. A positive impact of media convergence on film is that its able to reach audiences quickly through a legal/authorised distributor.