TESLAInc.

Proposed Communication Plan

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 TODAYSAgenda

! Situation
! Background & Analysis
! Recommendations
! Response
! Q&A
! Conclusion

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 TESLAInterns
TESLAInterns

Peyton Austin James Danielle Andrew Ashley

Burger Cuevas Lauritano Orozco Pavelich Sutherland

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 SITUATION
! Internal Narrative
! External Narrative

Model S
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 INTERNALNarrative

! Sustainable energy
company

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 EXTERNALNarrative

! Unaffordable, luxury
car company

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 BACKGROUND
& ANALYSIS
! Key Issue
! Stakeholders
Community
Customers
Employees
Solar Roof
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 KEYIssue

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 STAKEHOLDERSImpacted

Community Customers Employees

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 RECOMMENDATIONS

! Social Media
! Expand Showrooms
! Package Bundles

Powerwall
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 SOCIALMedia

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 EXPANDShowrooms

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 PACKAGEBundles

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 RESPONSE
! Next Steps
! Budget
! ROI
! Timeline

Charging Station
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 NEXT STEPS:Social Media

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 NEXT STEPS:Showrooms

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 NEXT STEPS:Bundling

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 PROJECTEDBudget

Total Projected Budget: $156,500

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 RETURNOn Investment

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 EXPECTEDTimeline

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 SUMMARY
! Situation
! Background &
Analysis
! Recommendations
! Response

Solar Panels & Powerwall

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