STAGE 2: INTERNATIONAL COMPANY
Some domestic firms decide to exploit opportunities outside
the home nation. Such companies are Stage 2 companies, also
known as International Companies.
The focus of such a company is domestic but it extends its
wings to the foreign countries. They export their surplus
production abroad after meeting domestic needs.
It selects a strategy of locating a branch in the foreign market
and extend the same domestic operations into foreign
markets. All domestic practices are transferred to the foreign
markets.
There is no customization, but only standardization of
products.
It follows the ethnocentric approach.