Effective CPI Calculator

App Ranked Between Install Recd

Case 1 11 to 25 1
Case 2 51 to 100 1
Case 3 101+ 1

K Factor Table:
Apps Ranked Between K Factor
1 to 10 2.5
11 to 25 1.5
26 to 50 1
51 to 100 0.5
Below 101 0.1
CPI Charged Total Paid Uninstall Net Install K Factor Organic Install
$ 2.50 2.5 40% 0.6 1.5 0.9
$ 2.50 2.5 40% 0.6 0.5 0.3
$ 2.50 2.5 40% 0.6 0.1 0.06

Input your
actual CPI Input your
you pay to a actual
network uninstall rate
Total Installs Effective CPI
1.5 $ 1.67
0.9 $ 2.78
0.66 $ 3.79