Shri Krishan Institute of Engineering & Technology, Kurukshetra

2ND SESSIONAL OCT 2017

BRANCH: BBA SEMESTER: 5TH SUBJECT: POR
SECTION: NO. OF COPIES: 6 MM:20
Do any two. All questions carry equal marks.

QUESTION PAPER SET : 1

1. What is meant by Service retailing? Discuss the characteristics and types of
Service retailing.
2. Discuss the role and growth of e-tailing in India. (2014)
3. Describe the consumer decision making process in retail perspective.

Shri Krishan Institute of Engineering & Technology, Kurukshetra

2nd SESSIONAL OCT 2017
BRANCH: BBA SEMESTER: 5th SUBJECT: POR
SECTION: NO. OF COPIES: 6 MM:20
Do any two. All questions carry equal marks.

QUESTION PAPER SET : 2

1. Discuss the reason for choosing retail as a career and also explain the area of
opportunities in retailing
2. How store location may be classified? What are the factors involved in
choosing a store location. (2014)
3. Write a detailed note on factors affecting buying decision process.