Professional Documents
Culture Documents
Work Culture Feijoada: 9 Elements of Innovation
Work Culture Feijoada: 9 Elements of Innovation
9 keys to innovation
Andrew Kaufteil
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Lets get warmed up!
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Directions
Ready?
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GREAT JOB!!!!
Back to business.
Or was that business?
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My career story
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Cooper is a design and strategy
consulting firm and training center.
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This talk is about creating a culture conducive
to innovation.
Why is it important?
Sources:
http://scottberkun.com/2013/the-best-definition-of-innovation/
http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insight
s/leadership-and-innovation
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Innovative companies in Silicon Valley make culture look easy.
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9 steps to feijoada and innovation...
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Key element:
Meat
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Meat:
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94% of senior executives say that
people and corporate culture are the
most important drivers of innovation.
Source:
http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/leade
rship-and-innovation
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Beans:
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Traits of innovative employees:
Emotionally intelligent
Source:
https://blog.hubspot.com/agency/innovative-employee-qualities#sm.0000ej80tlb37djbz
fh1p40bgt6vg
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Why is a recipe important?
Serves as a guide
Instills confidence
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Why make data-driven
decisions?
Data is the kind of ubiquitous resource that we can
shape to provide new innovations and new insights, and
its all around us, and it can be mined very easily.
David McCandless, Data journalist
Source: https://hbr.org/2012/10/big-data-the-management-revolution
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Black Pepper is:
Intense
Spicy
Full of character
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Chinese Proverb:
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Garlic is:
Sharp,
Pungent,
and
In Your Face!
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Radical Candor means
challenging directly AND caring
personally about your colleagues.
Source: www.radicalcandor.com
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My first marketing plan at Cooper
Humble
Helpful
Immediate
In person
Source:
http://new-talent-times.softwareadvice.com/why-ho
nesty-is-the-secret-ingredient-of-successful-organiza
tions-0613/
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Bay leaves are:
Mysterious
Complex
Multifaceted
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According to Pew, learning at
work is critical:
People crave it. 73% of adults consider themselves lifelong
learners.
It boosts confidence. 87% of personal learners say their
learning activities helped them feel more capable and
well-rounded.
It feeds innovation. 69% say their learning opened up new
perspectives.
Source:http://www.pewinternet.org/2016/03/22/lifelong-learning-and-technology/
AND
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F U N !
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Fun is key to innovation!
Source: http://innovarsity.com/coach/quotes_fun.html
Orange
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Slices
Orange
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Slices
Orange
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Slices
Orange
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Slices
Orange
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Slices
Orange
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Slices
Orange
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Slices
What you serve the feijoada
in matters
Key element:
The Pot
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From a 2015 Stanford study on workplace design and
innovation, 3 tips:
1 - Close proximity increases creativity + collaboration An
organization looking to increase its innovation should design its
architecture with the intent of attempting to maximize encounters
between employees.
Source: Physical Space Drives Innovation: How the Environment Can Increase an Organizations Productivity,
Creativity, and Innovation, Intersect, Vol 8, No 2 (2015)
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I watching cooks because...
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In Drive, author Daniel Pink defines
autonomy as the desire to direct our own
lives.
Source:
http://innovationexcellence.com/blog/2015/07/27/autonomy-is-important-for-creativity-but-it
s-not-for-everyone/
Drafted a strategy
Ownership is a motivator
Ownership = customization
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Obrigado!
(What are your feijoada secrets?)
andrew@cooper.com
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