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2011

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M.B.A

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.......................................................................................................................................... 3
...................................................................................................................................... 4

...................................................................................................................... 8
......................................................................................................................................... 12

1- ............................... 14

2- ...................................................... 22
2.1 & ......................................... 23

2.2 - - ........................................................26

3 - ....................................................................................... 30

3.1 - ...................................................................................................32

3.2 - ...................................................................................................33

3.3 - & .............................................................................................34

3.3.1 - ......................................................35

4 - ........................................................................ 38

4.1 - & ........................................................................39

4.2 - ...................................................................................................................41

4.2.1 - ..................................................................................................42

4.2.2 - .................................................................................................................... 42

4.2.3 - ............................................................................................................................. 42

4.2.4 - (TEST)................................................................................................................................. 42

4.2.5 - ............................................................................................................................. 43

4.2.6 - ............................................44

4.2.7 - ...................................................................................................................44

4.2.8 - .......................................................................................................45

4
5 - & ..................................................... 45

5.1 - & ..............................................................................................46

5.2 - ...................................................................................................................53

5.3 - & , & . .......................................54

6 - ...................................................................... 57

6.1 - ......................................................................................................57

6.2 - .................................................................................................................59

7 - ..................................... 62

7.1 - ...................................................................................................................63

7.2 - ...............................................................................................................65

8-, & ................................... 68

8.1 - (EMPOWERMENT) ...................................................................................72

8.1.1 - ...................................................................................................73

8.1.2 - ........................................................................................................75

8.2 - & ...................................................................76

9 .......................................................................................... 85

9.1 ( ) ......................................................................................87

9.2 - ...............................................................................93

10 - ........................................................................... 94
10.1- .......................................................................................................................94

10.2 ............................................................................................95

10.3 - ....................................................................96

5
10.4 - ............................................................................99

10.4 .1 - .................................................................................................. 100

10.4.2 - ........................................................................................ 101

10.4.3 - .................................................................................................. 102

10.4.4 - ........................................................................................................... 104

10.4.5 - ............................................................. 106

10.4.6 & .............................................................................................. 107

11- FBBANK .............................................................................................................. 110


11.1- ...................................................................................................................... 110

11.2 & .................................................................................................. 110

11.3 .................................................................................................................. 111

11.4 - .................................................................. 112

11.5 - ..................................................................................................... 112

11.6 - ........................................................................... 115

11.6.1 - ................................................................................................... 115

11.6.2 ........................................................................................ 117

11.6.3 - .................................................................................................. 118

11.6.4 - ........................................................................................................... 120

11.6.5 - .............................................................. 121

11.6.6 & .............................................................................................. 123

12 ........................................................ 126

13 - .................................................................................... 130

14 ........................................................................ 131

.........................................................................................................................133

1.1 & ..................................................16

1.2 ...................................... 18

1.3 ................................................................................... 19

1.4 ........................................... 21

3.1
...................................................................................................................................... 31

9.1 ...................................................................... 89

10.1 ............ 100

5.1 ........................................................................................... 53

7.1 ...................................................................................... 66

8.1 MASLOW ........................................................... 69

8.2 .................................................................. 80

9.1 ....................................................................... 89

9.2 ....................................................................... 90

10.1 .......................................................................... 99

10.2 ........................................................................................ 102

10.3 ................ 102

10.4 .............................................. 104

11.1 ........................................................................................ 118

11.2 ................ 118


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Nobble & Bozionelos The utilisation of
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organization (2001),
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(2008),
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34

. ,

. Harvard
Business Review,
, 21
.
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Michaels, Handfield- Jones & Axerlod (2001),
McKinsey,

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66


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69


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76
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