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  • Digital Marketing Fundamentals

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    sabzineh
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    This document provides an index of topics for digital marketing fundamentals, including building an online presence through websites and email, getting discovered through search engine optimization and search ads, using analytics to understand customers, promoting locally and through social media, leveraging mobile opportunities, online display advertising, expanding business internationally, utilizing video marketing, and selling products through an online shop.

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    Digital marketing fundamentals by Google

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    This document provides an index of topics for digital marketing fundamentals, including building an online presence through websites and email, getting discovered through search engine optimization and search ads, using analytics to understand customers, promoting locally and through social media, leveraging mobile opportunities, online display advertising, expanding business internationally, utilizing video marketing, and selling products through an online shop.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    28 views1 page

    Digital Marketing Fundamentals

    Uploaded by

    sabzineh
    This document provides an index of topics for digital marketing fundamentals, including building an online presence through websites and email, getting discovered through search engine optimization and search ads, using analytics to understand customers, promoting locally and through social media, leveraging mobile opportunities, online display advertising, expanding business internationally, utilizing video marketing, and selling products through an online shop.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Digital Marketing Fundamentals

    Index

    The online opportunity 1


    Your first steps in online success 3
    Build your web presence 7
    Connect through email 14
    Get started with search 20
    Get discovered with search 27
    Make search work for you 34
    Be noticed with search ads 38
    Improve your search campaign 43
    Get started with analytics 48
    Find success with analytics 53
    Get noticed locally 58
    Help people nearby find you online 61
    Get noticed with social media 65
    Deep dive into social media 71
    Discover the possibilities of mobile 76
    Make mobile work for you 79
    Advertise on other websites 85
    Deep dive into display advertising 90
    Expand internationally 93
    Make the most of video 101
    Build your online shop 109
    Sell more online 111

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