TRNG I HC KHOA HC T TRUNG TM O TO QUN TR

NHIN TP H CH MINH MNG V AN NINH MNG QUC

T ATHENA

TI: XY DNG V PHT TRIN

WEB TRN WORDPRESS

Ngi hng dn: V Thng

Sinh vin thc hin: Trn Phm Cng
MSSV: 1120027 Khoa: in t vin thng
Trng :H Khoa Hc T Nhin
 LI CM N TRUNG TM ATHENA
Chn thnh cm n Trung tm o to An Ninh Mng - Qun Tr
Mng Quc T Athena ni chung v cc thy trong trung tm hng
dn to iu kin chng em thc tp ti Trung tm cng nh ng
gp nhng kin, phn hi thc t v ti chng em tng bc
hon thin c nhim v c giao. Quan trng hn ht, to nn tng
cho s pht trin v ngh nghip sau ny.

2
3
 LI CM N KHOA
Chn thnh cm n khoa in T Vin Thng trng i hc
Khoa Hc T Nhin to iu kin thun li em thc tp ti Trung
tm o to An Ninh Mng - Qun Tr Mng Quc T Athena. Nh
vo , em c tip cn vi tc phong lm vic cng nghip v rn
luyn k nng mm ca mnh.

4
 NHN XT CA GING VIN
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 NHN XT CA CNG TY THC TP
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1
MC LC
Chng 1: Tng quan v WordPress................................................................................7
Chng 2:Hng dn ci t WordPress trn hostinger. ...........................................8
2.1. Chun b....
a.ng k tn min.
b.ng k host.
c.Tr tn min v host
2.2.Ci t wordpress trn hostinger.
Chng 3: Nghin cu cc tnh nng ca WordPress v to mt Website c
bn14
3.1. Lm quen Wordpress Dashboard.
3.2. Hng dn s dng Posts..
3.3. Hng dn s dng page.
3.4. Phng chng spam comment.
3.5. Hng dn Plugin trong WordPress
3.6. Hng dn ci t Theme..
3.7. To thanh Menu..
3.8. Quyn thnh vin v cch qun l
3.8.1 H thng phn cp thnh vin.
3.8.2 Bt tnh nng ng k thnh vin
3.8.3. i quyn thnh vin
3.9. Tng quan phn Setting..
3.9.1. General..........
3.9.2. Writing..........
3.9.3. Reading..........
3.9.4. Discussion.....
3.9.5. Media..........
3.9.6. Permalinks...
Chng 4 :To mt Website c bn bng WordPress............................................... 43
4.1.Thit k giao din.

2
 4.2. To Header & Menu............
4.3. Chn chat online..................
4.4. Tch hp Facebook...............
4.5. Thanh Sliderbar...................
4.6. Thnh phn khc...................
Chng 5: Ti u ha SEO cho web.............................................................................. 46
5.1. Thit lp c bn cho WordPress chun SEO..
5.1.1. Thit lp ng dn chun SEO
5.1.2. Ti u title trang ch chun SEO..
5.2. Xy dng website chun SEO
5.2.1.La chn Theme chun SEO
5.2.2. To XML Sitemap v submit ln Google
5.2.3. To file robos.txt..
5.2.4. nh quyn tc gi..
5.2.5.Thm bi lin quan mi bi vit.
5.2.6.Tng tc website.
5.2.7.Kt ni website vi mng x hi..
5.2.8.To trang Achives (lu tr)
5.2.9.S dng cc th heading ng cch cho theme..
5.3. Vit ni dung chun SEO..
5.3.1.Chn ch bi vit hp dn v ti u nht.
5.3.2.Nghin cu t kha v chn t nhiu ngi tm.
5.2.3.Vit ni dung theo chun SEO
5.2.4Vit tiu ti u cho SEO v hp dn
5.2.5. Phi s dng cc t kha vo bi vit ..
5.4. Ci thin th hng vi backlink.
5.5. Ti u SEO On-page nng cao vi WordPress
Chng 6: Hng dn sao lu v phc hi d liu WordPress .............................. 55
Hnh nh website ................................................................................................................ 60
Ti liu tham kho: ............................................................................................................ 63

3
Video gii thiu bn thn :
https://www.youtube.com/watch?v=GNwOGP_eq5Y&list=UU_FKv6BXtHpH
4PcH0ppOANQ
Video ci t wordpress v xy dng web
https://www.youtube.com/watch?v=Mr9jzFKrUHE
https://www.youtube.com/watch?v=RTYNSt-pkFI
https://www.youtube.com/watch?v=tjxU9OzKJFc
https://www.youtube.com /watch?v=6B-hvKTwjiI

Link Blogspot :
http://tintucdaotaoathena234.blogspot.com/2014/10/tri-va-khuyen-hoc-mung-
nam-moi-2014.html
http://tintucdaotaoathena234.blogspot.com/2014/10/thong-bao-nghi-tet-nguyen-
giap-ngo-2014.html
http://tintucdaotaoathena234.blogspot.com/2014/10/khoa-hoc-ninh-mang-mien-
phi-system.html
http://tintucdaotaoathena234.blogspot.com/2014/10/thong-bao-lich-khai-giang-
thang-2-3.html
http://tintucdaotaoathena234.blogspot.com/2014/10/khoa-hoc-xay-dung-web-
cap-toc-bang.html
http://tintucdaotaoathena234.blogspot.com/2014/10/xau-dung-quan-tri-dien-
forum-trang-rao.html
http://tintucdaotaoathena234.blogspot.com/2014/10/khoa-hoc-internet-business-
khai-giang.html
http://tintucdaotaoathena234.blogspot.com/2014/10/chuong-trinh-tu-van-mien-
phi-ung-dung.html
http://tintucdaotaoathena234.blogspot.com/2014/10/chu-ong-truoc-nguy-co-tan-
cong-mang.html
http://tintucdaotaoathena234.blogspot.com/2014/10/khoa-thuc-hanh-online-
marketing-trong-3.html
http://tintucdaotaoathena234.blogspot.com/2014/10/dich-vu-tham-tu-ninh-
mang-athena.html
http://tintucdaotaoathena234.blogspot.com/2014/10/khoa-hoc-internet-business-
kinh-doanh.html

4
5
 LI M U
X hi pht trin v nhiu mt, km theo s bng n mnh m ca cng
ngh thng tin. V th, nhu cu chia s thng tin kt ni gia doanh nghip v
ngi tiu dng cng ngy cng cn thit. V vic xy dng website l nhu cu
khng cn xa l vi mi c nhn, tp th trn mi trng Internet. C rt nhiu
cch xy dng website, c th thu i tc bn ngoi tin hnh xy dng
hoc t bn thn doanh nghip, c nhn cng c th s dng h thng m ngun
m c sn xy dng. Wordpress l mt trong s , vi giao din trc quan,
d s dng, v d dng p ng c nhu cu c bn nng cao ca mt c nhn
hay tp th c nhiu ngi thit k, s dng phn hi tch cc. Nm c
nhu cu , em chn ti Nghin cu v xy dng web bng Wordpress .

Mc d c gng n lc hon thin ti, nhng bn cnh khng th

trnh khi nhng thiu st. Mong rng nhn c kin gp , phn hi ca
Thy v cc bn cho em c th hon thin c ti tt hn.

Xin chn thnh cm n !

6
 CHNG 1: TNG QUAN V WORDPRESS

- WordPress l phn mm m ngun m c cung cp min ph, s dng

ngn ng lp trnh PHP v h c s d liu MySQL. Do , n thch hp cho ai
mun t blog trn chnh website s dng tn min ca ring mnh. Tuy nhin,
nu khng c tn min ring v chu c mt vi hnh nh qung co i khi
xut hin, bn vn c th dng chung vi nh cung cp Automattic Production ti
a ch http://wordpress.com tng t cc nh cung cp khc.

- WordPress l mt dng phn mm m ngun m, l hu du chnh thc

ca b2/cafelog, c pht trin bi Michel Valdrighi. Ci tn WordPress c
xut bi Christine Selleck, mt ngi bn ca nh pht trin chnh Matt
Mullenweg.

- WordPress vit bng PHP v s dng h qun tr MySQL. WordPress

chy tt trn PHP5, hu ht mi host (dch v lu tr trc tuyn) c PHP u h
tr WordPress. Nhiu Host (Godaddy, Host Gator, ) cn c chc nng t ng
ci t WordPress.

- WordPress ng ti thng tin ln mng, WordPress c chc nng nh

mi Website khc. N c th lm site tin tc, nh gi, bn hng thm ch l
mng x hi.

Ngoi ra, WordPress cn h tr to Blog min ph trn WordPress.com

nhng ai khng c iu kin ti chnh, k thut, thi gian c th s dng c
WordPress.

- WordPress cn thm vo mt s tnh nng nh nhm h tr ngi dng

trong qu trnh s dng nh kh nng t ng lu lin tc khi son tho, np ni
dung t blog khc hay chia mc cho bi vit. Tuy nhin, WordPress li khng c
chc nng xem trc (preview) ni dung bi vit ca mnh, iu gy kh khn
cho ngi dng khi h cn xem xt v chnh sa.

7
 CHNG 2:HNG DN CI T WORDPRESS
TRN HOSTINGER
2.1. Chun b:
a. ng k tn min:

V d ng k mt tn min .tk min ph trn http://www.dot.tk

b. ng k host

C rt nhiu dch v host cho bn la chn t thu ph n tr ph. y

mnh chn hostinger v to host min ph. Bn to ti khon hostinger ti
http://www.hostinger.vn

To host: vo hosting > thm account, chn gi bn mun.

Nhp tn min l tn min bn va ng k trn.
Chn mt khu v sau nhn tip tc.

8
 G capcha, chp nhn iu khon v nhn t hng

Vy l bn c host, bc cui cng l tr tn min v host va to

c. Tr tn min v host

Bn ch n thng tin nameserver trong mc thng tin chi tit trong

hostinger

9
ng nhp dot.tk s t ng link n trang web freenom.com
Vo domains > My Domains s thy domain bn va ng k, chn
Manage Domain

Trong tab management Tools chn Nameserver. in vo 4 nameserver.

Cui cng click Change Nameserver.

10
 V thnh qu, tt nhin l n cha c g.

2.2. Ci t wordpress trn hostinger

ng nhp hostinger. Chn host bn va ng k.
Trong mc website chn trnh t ng ci t.

11
Chn wordpress.

in password, tn website, tagline ri nhn ci t.

12
i vi pht trong khi wordpress ci t.
Kt qu

13
 CHNG 3: NGHIN CU CC TNH NNG
WORDPRESS V TO MT WEBSITE N GIN
3.1. Lm quen Wordpress Dashboard

Tm hiu WordPress Dashboard

Trong khu vc ny n chia ra lm cc phn chnh nh sau:

Ch thch:

1. Khung menu tri:

14
 y l ni bn truy cp vo cc thnh phn cng c c trong WordPress
Dashboard

2. Khung ni dung bn phi:

y l phn hin th ni dung cc chc nng tng ng vi tng phn m

bn chn trong khu vc 1. bn c th thao tc s dng cc chc nng ca
n.

3. Ty chn hin th:

Khi bn click vo nt Screen Options ny, bn c th chnh c vic hin

th/n cc i tng c th c trong khu vc 2 lm n gn i nu thy c nhiu
tnh nng khng cn thit.

4. Thnh iu hng nhanh cho Admin (Admin Quick Bar)

Khi ng nhp vo WordPress th d bn c u trong trang th bn vn

c th thy c thanh cng c nhanh ny, n gip bn di chuyn ti cc phn
quan trng nh vit bi mi, to page mi,nhanh hn.

l 4 phn quan trng m bn cn bit. By gi l ti phn quan trng

nht, l tm hiu ngha cc cng c bn menu tay tri trong trang qun tr.
ngha cc cng c trong WordPress Dashboard

1. Dashboard

Khu vc Dashboard ny l tp hp cc cng c lin quan n vic theo di

thng k ca website v cp nht cc phin bn theme, plugin, WordPress,.N
c 2 phn nh sau:

Home: Khu vc theo di cc tin trnh ca WordPress, cng nh bo co

chi tit v cc bi vit, bnh lun,

Update: Ni bn vo cp nht nhng bn v mi nht ca theme, plugin,

WordPress ang s dng. Mi khi c bn mi n s hin th thng bo cho bn
thy.

15
 2. Posts

y l phn quan trng nht, chnh l phn bn ng bi vit ln

cng nh qun l n.

All Posts: Xem v chnh sa, qun l tt c cc bi vit ang c trn

website.

Add New: ng bi mi.

Categories: Qun l cc chuyn mc bi vit ang c.

Tags: Qun l cc th bi vit ang c.

3. Media

Phn ny bn qun l cc file media ang c trn website (nh, nhc,

video,.nhng thng thng ta ch cha nh trong bi vit). C th phn ny
bn s khng c dp ng vo nhiu nhng t nht cng nn bit.

Library: Th vin media, ni bn qun l cc tp tin upload ln.

Add New: Thm mi mt file media.

4. Pages

Ch ny khng khc g vi phn Posts, nhng n s khng c categories

v tags. V cng dng ca n l bn ng cc trang ni dung c yu t chung
chung v khng c phn loi bi mt category hay tag no, v d nh trang
gii thiu, lin h,.

All Pages: Xem v qun l tt c cc page hin c.

Add New: To page mi.

5. Comments

y l khu vc bn c th qun l, chnh sa, xa cc bnh lun blog.

6. Appearance

16
 y cng l mt phn rt quan trng, ni ny bn qun l v chnh sa
nhng th lin quan n giao din ca website. Nu bn ang dng giao din mc
nh th phn ny bn s thy cc menu sau.

Themes: Ni bn qun l, ci t v xa cc theme (giao din) bn ang

c. N cng tch hp tnh nng tm theme c trong th vin WordPress.

Customize (khng phi theme no cng c): Ch ny bn c th tha

thch ty bin giao din ang c nh i mu sc, mu ch, thm
banner,.

Widgets: Ni bn qun l v s dng cc widget c h tr, cc widget

bn c hiu nh l mt tnh nng nh v bn c th ko n vo sidebar
(thanh bn cnh ni dung) s dng.

Menus: Ni bn qun l v chnh sa menu hin c trong theme

Header: Ni bn thm nh header cho theme.

Editor: y l phn kh quan trng c th bn s cn dng nhiu, v cng

khng nn sa nhng g y nu bn khng hiu v n. i loi l ni
bn can thip vo phn code ca theme.

7. Plugins

Plugin nh l mt tnh nng trong WordPress m khi ci t bn s khng

c, mun c bn phi ci thm plugin s dng.

Installed Plugins: Ni bn qun l cc plugin hin c, bn c th bt,

tt hoc xa n ra khi website y.

Add New: Ni bn ci mi mt plugin.

Editor: Cng nh Appearance, y l ch bn c th can thip vo phn

code ca tng plugin, khng nn sa nu khng hiu v n.

8. Users

17
 WordPress cho php bn c th to ra nhiu thnh vin khc nhau v c
th phn quyn cho thnh vin, bn c th ch nh h ch c sa bi, c vit
bi v thm ch l c lm Admin. y l khu vc bn lm cc thao tc .

All Users: Qun l cc thnh vin hin c trong website.

Add New: To thnh vin mi, bn c th thit lp cho khch t ng k

v mnh cng s hng dn sau.

Your Profile: Ni bn sa thng tin c nhn, i mt khu ti khon ca

chnh bn.

9. Tools

Khu vc ny i khi cng t dng ti, ch l ni bn s dng cc cng c

nh ca WordPress m thi. i khi mt s plugin bn ci vo n nm trong
ny.

Available Tools: Ni bn xem cc cng c m bn c th c s dng

trong hin ti.
Import: Nhp ni dung t website khc v trang WordPress ca bn.

Export: Xut ni dung ra mt file xml v c th import n li khi cn hoc

import mt website khc. Tuy t dng nhng y l mt tnh nng quan
trng cn bit.

10. Settings

C th ni y l phn bn lui ti nhiu nht y, v a phn cc plugin bn

ci vo th n s xut hin thm menu trong phn ny. Phn Settings ny l tp
hp cc cng c lin quan n vic cu hnh, thit lp website WordPress.

General: Ni cu hnh chung ca WordPress, bn c th thit lp tn

website, mi gi v mt s tnh nng khc y.

Writing: Ni bn ci cc thit lp lin quan n vic ng bi ln

website.

18
 Reading: Ni bn thit lp cc tnh nng lin quan n vic hin th,
xem bi vit trn website vi khch.

Discussion: Thit lp cc ty chn lin quan n vic bnh lun trn

website.

Media: Thit lp ty chn lin quan n vic lu tr cc file media trong

th vin Media.

Permalinks: Thit lp dng dn tnh cho website, tc l bn c th a

link bi vit ca bn t dng ng sang cu trc dng tnh, ging nh mnh
ang s dng.

3.2. Hng dn s dng Posts

Category l g?

Category th bn hiu n nh l mt th mc bi vit m khi vit bi bn

c th ty chn a n vo. Nh blog mnh bn c th thy menu bao gm
WordPress, Theme WordPress, SEO, Th gii Blogger,.m khi bn nhp vo
s thy c cc bi vit c cng category nm bn trong. Vy, chnh l
category.

19
 Trong category bn c th to ra nhiu category con nm bn trong mt
category m c dng phn loi r rng hn. V d nh bn c category tn
Nu n th bn c th t thm cc category con tn Mn chin, Mn xo, Mn
chay,.

Mc ch s dng category l cho ngi c d tm ni dung h cn c

hn, cng nh bn c th d dng qun l n.

to category, bn vo mc Posts -> Categories s thy khung nh sau

Qun l category trong WordPress

Phn bn tay tri chnh l ni bn to mt category mi v phn bn

phi chnh l hin th danh sch nhng category ang c v khi bn r chut vo
tng category n s hin th 3 nt Edit, Quick Edit v View.

Cn khi to category mi, n s c nhng thng s ty chn nh sau:

Name: Tn category bn cn to.

20
 Slug: a ch ng dn tnh (permalink) dn ti category. Nu bn khng
nhp th n s t ly tn category v t cho slug vi cu trc ten-category
(khng du v thay khong trng bng du gch nhang (-) ).

Parent: Chn mt category khc m bn to cho n thnh category

con ca category to.

Description: M t ca category, mt s theme th n s hin th c phn

ny ra trang category, cn mt s th khng.Sau khi nhp xong bn n nt
Add New Category hon thnh.

S dng cng c ng bi trong WordPress

ng bi vo trang WordPress, bn truy cp vo Posts -> Add New

bt u nh. Mc nh giao din khi bn vo phn vit bi s nh sau:

Giao din trang ng bi ca WordPress

Mc ng bi c 5 phn chnh l:

Giao din ng bi.

Khung chn category.

Khung nhp tag.

Chn Featured Image Ngha l nh i din trong bi. Mt s theme c

tnh nng hin th nh i din s u ly nh Featured Image ny ca bn.

21
 V khung son bi ca WordPress th mc nh n ch hin th vi tnh
nng, n hin th thm bn n vo nt nh trong nh di

3.3. Hng dn s dng page

Page trong WordPress l g?

Khi bn vo Pages -> Add New th thot nhn s thy n chng khc g
WordPress, cng c phn son vn bn.

Tnh nng Page trong WordPress

Tnh nng Page ny khng h tr tnh nng phn loi ging nh post
(khng hin th phn chn category v tag nh trong khu vc Post ).

Page rt thch hp cho bn s dng ng cc ni dung c tnh cht chung

chung m khng cn phi phn loi nh:

22
 Trang lin h.

Trang gii thiu.

Trang gii thiu dch v.

l nhng trang m bn c th s khng cn phn loi n bt c trong

category hay tag no. Khi vit xong page, n s khng th hin th ra danh sch
cc bi vit mi ging nh post c m n ch xem c khi bn ly ng dn
page ny gi cho ngi cn xem hoc a n vo menu.

3.4 Phng chng spam comment

Tnh trng b spam comment trong WordPress tht s l mt thm ha v
WordPress qu ph bin nn c rt nhiu phn mm h tr spam cc website s
dng WordPress mt cch d dng.

3.5. Hng dn Plugin trong WordPress

Plugin trong WordPress l g?

Plugin l mt thnh phn m rng nh c lp trnh ring da trn cc

API v nhng hm m c sn ca WordPress to thnh mt tnh nng no
m mc nh WordPress khng c. Ni d hiu hn, plugin chnh l mt module
b sung mt chc nng no m bn c th ci vo WordPress.

Hng dn ci plugin

Ci plugin WordPress ta c 2 cch, mt l ci trc tip ngay trong

WordPress Dashboard, hai l ci th cng thng qua vic upload th mc plugin
ln wp-content/plugins nhng cch ny hu nh him khi dng ti.

Ci plugin thng qua WordPress Dashboard

u tin bn vo Plugins -> Add New

23
 Tip , hy nhp tn chc nng m bn cn tm plugin (ting Anh nh) v
n nt Search Plugins

Sau mt danh sch cc plugin trng vi t kha bn tm kim s hin

th ra

24
 Nu bn thy plugin oke th hy n nt Install Now ca plugin n
t ti v host bn.

Kch hot plugin WordPress sau khi ci

Ci plugin t my

Nu bn c plugins trn my tnh ca bn. bn chn upload v link n v

tr plugins, sau install now v active plugins

Cch s dng plugin

Sau khi kch hot plugin xong, thng l s dng plugin ta c 2 kiu
nh sau:

i vi cc plugin n t ng th sau khi kch hot n s t ng hot ng

m khng c thm khu vc ty chnh thng s no.

25
 Ty chn plugin trong phn Settings, Tools hoc Plugins. Nhng a phn
cc plugin u t khu vc ty chnh Settings.

V d, plugin mnh va ci t c h tr khu vc ty chnh ti Settings

Sau khi vo bn ch cn thit lp li cc thng s ca plugin, mi plugin

s c nhng thng s ty chn khc nhau.Nu bn thy hi kh hiu th vo trang
ti plugin m bn va ci, m qua phn Installation xem hng dn ci t
v cu hnh.

3.6. Hng dn ci t Theme

Theme l giao din ca blog WordPresstrn website ca bn.

Ci theme trn WordPress Dashboard

u tin bn vo Appearance -> Themes, sau bn chuyn qua tab Install

Theme

26
 Sau bn c th g tn theme c sn th vin WordPress tm

Sau mt danh sch cc theme trng khp vi truy vn tm kim s hin

ln, bn c th n Preview xem demo ca theme hoc n Details xem cc
thng tin chi tit ca theme. Nu bn thy thch hp th n nt Install Now ci
t.

27
 Sau bn n nt Activate kch hot nh ci plugin vy. By gi bn
ra ngoi xem s thy giao din ca blog c thay i sang theme bn va ci
ri .

Ci theme bng cch upload file .zip

Trng hp bn c mt theme my tnh m mun ci ln WordPress th

bn c th vo phn Appearance -> Themes -> Install Theme v n vo nt
Upload nh nh.

Thit lp ty chn theme

28
 Hin nay, a phn cc theme u c xy dng mt khu vc ty chn ring
m bn c th thy n trong Appearance sau khi ci, hoc cng c th n nm
ngay bn ngoi menu tay tri lun. N trng ging th ny

Bn thit lp theo cc ty chn.

Cch thm Widget

Widget l mt tnh nng khng th thiu trn mi theme, n l nhng block

ni dung c h tr sn v bn ch cn ko n vo v tr sidebar trn theme. Mc
nh WordPress s c sn mt vi widget, sau khi ci theme th c th n s cho
thm mt vi widget na v mt s plugin khi ci vo cng tng bn thm mt
vi widget lin quan.

29
 s dng, bn vo Appearance -> Widgets, bn s thy ct bn tri bao
gm danh sch nhng widget bn c th s dng v bn phi l danh sch cc
sidebar c trong theme.

Tnh nng Widget trong WordPress

Sidebar thng gi ch ct bn phi hoc bn tri trang web, n cng

c gi l v tr h tr bn chn widget vo.

a widget vo sidebar, bn click vo widget cn a v r chut ko

n qua sidebar.

30
 Bn c th sa title ca widget

By gi th widget xut hin ngoi giao din

3.7. To thanh Menu

u tin bn truy cp vo Appearance -> Menus. Khi vo ln u tin, c
th bn s nhn thy nh th ny

31
 Tnh nng qun l Menu trong WordPress

N hin nh vy l bn cha to bt k menu no c, hy n vo nt Create

a new menu pha trn ri nhp tn menu cn to, sau n vo nt Create Menu
to mt menu mi.

To menu mi

Thm i tng vo menu

By gi bn c mt menu mi ri nhng n cha c mt ci g bn

trong c. By gi hy nhn sang bn tay tri v bn s thy n c hin th 3 mc
gm Pages, Links, Categories, chnh l phn chn i tng thm vo
menu.

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 V d, nu bn mun gn mt lin kt tr v mt category no ln menu
th bn m phn Categories ra v chn category cn gn vo ri n Add menu.

Thm i tng vo menu

Sau bn s thy bn tay phi, tc l phn menu s xut hin thm mt

i tng m bn va thm vo.

i tng va c thm vo menu.

Trng hp bn mun thm mt lin kt no m khng phi l

Category, Pages th bn hy s dng tnh nng Links nh, tc l bn c th t
nhp lin kt v tn menu vo. V d mnh mun thm mt lin kt tr v http://

33
 Thm ng dn ty chnh vo menu

Sau khi to xong menu v thm i tng y , bn ra ngoi website

xem v thy menu vn cha c thay i g c, ng khng no?

L do menu cha hin th l trong WordPress khi nim menu ch n gin

l bn to mt menu sn v , bn c th to hng chc menu khc nhau m
n vn khng hin th ra. Nu mun menu hin th, bn cn phi chn v tr hin
th cho menu , hay cn gi l Menu Location.

Chn location cho menu

Menu Location ngha l mt v tr h tr bn t menu m c t c nh

trong theme. N c th c t bt c v tr no trong theme ty theo s thch
ca ngi thit k ra theme v mt theme c th t 1, 2, 3 v tr hoc c th
nhiu hn na nu h thch. Nhng cc v tr ny lun c nh v mi theme lun
c mt v tr ring. Chng ta c th t to thm v tr nhng phn ny mnh khng
cp v n hi nng cao.

Mun chn c Menu Location th bn phi to sn t nht mt menu

trc. K bn chn phn Manage Location trong khu vc Menus.

34
 Qun l Menu Location

Tip bn s thy phn chn menu cho tng location. Ty theo theme m
bn s c mt location hoc nhiu location, vic by gi ca bn ch l chn menu
cho tng Location thi. Nu bn ang c mt menu duy nht th c th quay li
phn to menu to thm.

Chn menu location cho menu

35
Sau khi chn xong. Bn ra ngoi trang ch s thy menu bt u hin th.

3.8. Quyn thnh vin v cch qun l:

3.8.1 H thng phn cp thnh vin

Trong WordPress s c 4 nhm thnh vin chnh bao gm:

Administrator y l quyn cao nht, quyn ny thnh vin c th lm

bt c th g WordPress Dashboard.

Editor Quyn c nhiu tnh nng qun l bi vit nh sa, xa cc posts,

pages v upload file.

Author Quyn ph hp cho cc tc gi, c th vit, sa, xa bi vit ca

chnh h v upload file.

Contributor Quyn cho cc cng tc vin, c th xa bi, sa bi v c

bi.

Subscribe Quyn thp nht, ch c th c bi.

Trng hp bn mun to thm cc nhm thnh vin khc t phn

quyn th bn c th lm d dng vi plugin User Role Edit.

Ngoi h thng phn chia theo nhm thnh vin, trong WordPress cn c
mt khi nim na gi l User Level, n cng ch l h thng phn quyn nhng
s c quyn can thip su hn vo cc quyn ca thnh vin, thng th t dng
ti.

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 3.8.2 Bt tnh nng ng k thnh vin

Mc nh WordPress s tt chc nng ny, nu bn mun bt ln th hy

vo Settings -> General v nh du vo mc Anyone can register. phn New
user default role l nhm thnh vin m h thng s t gn cho cc thnh vin
ng k qua h thng.

Bt tnh nng ng k thnh vin

Khi , nhng ai mun ng k thnh vin th u phi truy cp vo

domain.com/wp-login.php?action=register v nhp username cng email ca
ngi mun ng k. Sau mt khu s t ng gi qua email.

Nu nh bn cn mt form ng k chuyn nghip hn th c th ci

pluginPie Register, thnh vin cng c th t t mt khu cho mnh.

3.8.3. i quyn thnh vin

i quyn mt thnh vin no , bn cn truy cp vo Users -> All

Users, sau tm ti thnh vin cn i v chn Edit.

Sau phn Role bn c th chn nhm thnh vin bn cn chuyn vo.

i quyn thnh vin

3.9. Tng quan phn Setting

37
 Phn Settings l ni m chng ta c th lui ti y nhiu nht thit lp
mt s ty chnh cn thit site chy ng vi mc ch hn.

3.9.1. General

Khu vc ny bn thit lp cc ty chnh mang tnh cht c bn chung

trn ton website.

Site Title: Tn ca website.

Tagline: M t ca website.
WordPress Address (URL): ng dn chung ca website.
Site Address (URL): ng dn cho cc bi vit bn trong, thng
l bn phi nhp ging vi WordPress Address.
E-mail Address: a ch email ca ngi qun tr.
Membership: Bt tnh nng ng k thnh vin.
New User Default Role: Quyn thnh vin mc nh sau khi ng
k.
Timezone: Mi gi trn website.
Date Format: Kiu nh dng ngy thng nm.
Time Format: Kiu nh dng gi pht giy.
Week Start On: Ngy bt u ca mt tun.

3.9.2. Writing

Phn ny dng ty chnh cc thit lp lin quan n vic ng ti ni

dung ln blog.

Formatting: Ty chnh cc thng s nh dng bi vit.

Default Post Category: Danh mc bi vit mc nh t gn nu bi
khng c chn bt k category no.
Default Post Format: Kiu nh dng bi vit mc nh, khng phi
theme no cng c tnh nng ny.

38
 Press This: Tnh nng vit bi nhanh, cch s dng l ko ch Press
This ln thanh bookmark ca trnh duyt. Mi khi mun vit bi th
n vo bookmark vit m khng cn vo Dashboard.
Post via e-mail: Thit lp cu hnh tnh nng ng bi thng qua gi
email.

3.9.3. Reading

Cc ty chnh y s tc ng n vic xem bi trn website.

Front page displays: Ty chnh trang ch c nh thay cho trang mc

nh bng cch mang ni dung mt Page no ra lm trang ch.
Khi chn xong, mi khi truy cp vo website th n s ra ni dung
ca Page m bn thit lp. Tng t, nu bn chn Page no lm
Post page th khi vo trang bn s thy danh sch cc bi vit mi
thay v ni dung ca page.
Blog pages show at most: S bi vit hin th ra post page hoc trang
ch mc nh.
Syndication feeds show the most recent: S lng bi vit hin th
ra trang u tin ca RSS Feed.
For each article in a feed, show: Kiu hin th ni dung RSS Feed,
nu bn chn l Summary th n ch hin th mt phn bi vit RSS
Feed.
Search Engine Visibility: Ty chn chn bot tm kim truy cp. Cc
bot tm kim s khng vo c trang nu bn nh du vo n.

3.9.4. Discussion

Thit lp cc ty chnh lin quan n tnh nng bnh lun trn trang.

Default article settings: Thit lp thng s chung dnh cho tnh nng bnh
lun c trong cc bi vit. Nn chn ht.

39
 Other comment settings: Mt s ty chn thm cho tnh nng bnh lun,
bn nn nguyn.

E-mail me whenever: Bt tnh nng gi email khi c comment mi hoc

comment ang ch duyt.

Before a comment appears: Tt/m tnh nng duyt bnh lun ca thnh
vin.

Comment Moderation: Thit lp tnh nng t chuyn comment vo trng

thi ch duyt khi c s lin kt cha trong ni dung bnh lun tng ng.

Comment Blacklist: Thit lp tnh nng thm cc danh sch en chn

bnh lun, bn c th cm theo email, IP hoc t kha c trong ni dung
bnh lun.

Avatar: Thit lp tnh nng hin th avatar ca ngi bnh lun.

3.9.5. Media

Phn ny cng khng c g qu kh hiu nn mnh s khng ni chi tit

qua, i loi l bn s ci t kch thc ca tng nhm hnh nh. Sau mi khi
bn upload mt tm hnh ln th n s t nhn ln thm 3 tm tng ng vi 3 ci
size m bn nh trong . Nu mun tt tit kim dung lng th a v l
0 ht.

3.9.6. Permalinks

Thit lp ng dn tnh cho cc posts, pages, categories, tags thay v

ng dn ng. Bn c th chn cu trc c sn n hin th hoc t t cu
trc phn Custom Structure. Nn dng Custom Structure vi gi tr
l /%category%/%postname%.html.

40
 CHNG 4: TO MT WEBSITE N GIN BNG
WORDPRESS
4.1.Thit k giao din
Chng ta to giao din nh hnh di

Sau chng ta chn Template theo nhu cu s dng y mnh s dng MH

Magazine lite.

41
 Sau khi tin hnh ci t Template chng ta vo Setting General tin
hnh ci dt v cu hnh layout, footer, header. Tin hnh thm cc thnh phn
nh Layout thit k .

4.2. To Header & Menu

To Menu nh phn hng dn bn trn.

To Header:

Upload logo image

42
 4.3. Chn chat online
Ci plugin Subiz Live Chat

ng k http://subiz.com/ nhn licence ID gm 4 ch s, sau vo

settings chn subiz live chat. G licence ID v save changes.

4.4. Tch hp Facebook :

43
 Kt qu:

4.5. Thanh Sliderbar

44
 S dng MH Silder Widget(lite), ko v th vo Home1 nh hnh

Upload nh cn dng. Chnh sa size sau Save.

4.6. Thnh phn khc

Cch posts , page, menu.. chng ta cp chi tit bn trn phn iv.
Nghin cu cc tnh nng ca WordPress

45
 CHNG 5 : TI U HA SEO CHO WEB
5.1. Thit lp c bn cho WordPress chun SEO
5.1.1. Thit lp ng dn chun SEO

Vo Settings -> Permalink -> Custom Structure v hy vo Settings ->

Permalink -> Custom Structure v copy /%category%/%postname%.htmlvo:

5.1.2. Ti u title trang ch chun SEO

ti u title v description ngoi trang ch th hy nn dng plugin SEO

by Yoast.Sau khi ci xong, hy vo SEO >> Titles & Metas >> Home v bn vit
title v description vo khung tng ng.

46
5.2. Xy dng website chun SEO :
5.2.1.La chn Theme chun SEO :

Di y l cc theme chun SEO

Min ph

Cc theme ca Hybrid Framework.

SwiftThemes

Tr ph

Thesis Framework
Genesis Framework
Canvas Framework
Cc theme ca CyberChimps

5.2.2. To XML Sitemap v submit ln Google :

XML Sitemap l mt file bn website c nh dng l .xml gip bot

d dng nhn c ni dung mi v index n nhanh hn.

Sau khi to xong, bn cng cn phi submit n ln Google thng qua dch
v Google Webmasters Tools n bt u hot ng vi vai tr xc nh bn
website.

5.2.3. To file robos.txt :

47
 File robots s c tc dng iu hng cc b ca nhng c my tm kim,
bn c th ni cho n bit th mc no l khng c index.

to file robots.txt, bn c th t to th cng mt file tn robots.txt v

upload n vo th mc gc ca website WordPress (ngang hng vi wp-
config.php), v thng l s c ni dung l:

User-agent: *

Disallow: /wp-admin/

Disallow: /wp-includes/

5.2.4. nh quyn tc gi :

Authorship l mt khi nim mi trong SEO, n c ngha l bn xc nhn

cc ni dung trn website ca bn c to ra bi chnh bn bng cch hin th
tn v nh c nhn trn kt qu tm kim.

Tn v nh c nhn n s ly t thng tin ti khon mng x hi Google+

ca bn, do nu cha c th nn to ngay.

5.2.5.Thm bi lin quan mi bi vit :

lm c tnh nng ny, cc bn dng plugin Yet Another Related Post,

ch cn ci t l s c ngay, bn c th vo Settings -> YARRP thit lp li
cc thng s theo thch.

5.2.6.Tng tc website :

Nu website bn c tc tt th chc chn s c li cho SEO hn v

Google tng tuyn b rng tc ca website cng nh hng n th hng
ca website trn kt qu tm kim. Mt khc, website tc cao s gip bot index
c nhiu trang hn.

5.2.7.Kt ni website vi mng x hi :

Trong WordPress lm cc vic trn cch n gin nht l dng plugin,

bn di l cc plugin lm tng cng vic trn:

48
 Chn nt like share, +1 ca mng x hi: Digg Digg Plugin.

Lin kt n fanpage group: Facebook Plugin (cn nhiu

tnh nng khc).

5.2.8.To trang Achives (lu tr) :

to trang lu tr, bn c th s dng cc plugin sau:

Archives plugin

Clean my Archives
5.2.9.S dng cc th heading ng cch cho theme :

Thng thng mt theme chun SEO s c cc th heading l nh sau:

H1: Dnh cho logo, tn website trn header. Nhng khi vo

xem bi vit, th h1 s dnh cho tn bi vit.

H2: Dnh cho tn bi vit ngoi trang ch.

H3: Dnh cho tiu widget.

H4: Dnh cho cc lin kt quan trng trn widget nh

category, menu.

5.3. Vit ni dung chun SEO :

Mt ni dung chun SEO s bao gm cc yu t nh:

Tiu bi vit chun SEO, c t kha trng tm.

S dng cc th heading (t h2 n h4) ng cch trong bi.

Vit t kha cn SEO vo bi ti u.

Ti u th <title> v meta description cho tng bi cn SEO.

Thm cc lin kt ni b vo bi ti u t nhin.

Ni dung thn thin, d c, t nhin thu ht ngi dng.

5.3.1.Chn ch bi vit hp dn v ti u nht :

49
 Chn mt ch c lin quan n cc bi vit trc c trn site ca bn,
thu hp quy m ni dung ca n v chc chn l bn phi vit tt ch .

5.3.2.Nghin cu t kha v chn t nhiu ngi tm :

Bn nn chun b tm 5, 6 t kha ph lin quan n t kha chnh. Nu

bn cha th by gi chng ta s s dng cng c Google Adword Keyword
Tools tm cc t kha lin quan n n v s c th bit c n c nhiu
ngi tm kim hay khng. Khi nghin cu t kha th bn nn ch mt s
phn nh du vo nh di c th truy xut kt qu ra mt cch chnh xc:

5.2.3.Vit ni dung theo chun SEO :

t mt lin kt ni(internal link) vo bi vit. iu ny to iu kin cho

bot tm kim tip tc cp nht li bi vit c, tng Page Authority cho trang
m cn gip bn tng Pageview ng k v bit u cc lin kt ni li c ch
cho ngi c th sao

Thng xuyn chn lin kt tr ra ngoi. Li ch ca vic ny l:

Tng thm s phong ph cho bi vit vi cc lin kt dn n cc

bi vit lin quan blog khc.
Tht cht cc mi quan h gia mnh v cc website khc, cng l
mt cch giao lu rt tnh cm.

50
 Kim pingback/trackback t bi vit c tr ti. y cng l mt
dng backlink kh l cht lng, nhng ch c tc dng vi nhng
trang c bt tnh nng pingback/trackback m thi.

5.2.4. Vit tiu ti u cho SEO v hp dn :

Mt tiu tt thng th hi cc yu t sau y:

Ngn gn nhng miu t y ni dung.

Cha t kha chnh m bn ang focus.

Hp dn, nhn pht bm vo lun.

5.2.5. Phi s dng cc t kha vo bi vit :

Khi vit xong ni dung th bn nn c li bi vit mt ln na v sa li

cc t kha trong bi ti u hn. T kha ti u khng phi l n c lp i
lp li t u ti cui bi vit m l hy p dng cc t kha ph chn xen k vo
c s thay i, mt khc bn cng trnh c Penguin v vic c nhi nht
spam t kha.

5.4. Ci thin th hng vi backlink :

1) Comment trn blog khc ly backlink

Thng thng cc website s dng WordPress s gip bn c c

backlink khi bn bnh lun trn v lin kt tr v website s c t n bn
di tn ca bn.

2) Vit bi trn blog khc (guest blog)

Hnh thc xy dng backlink ny ngha l bn s tham gia ng bi ln

blog khc v c quyn chn backlink vo bi vit v thng l u tin ca ch
blog dnh cho bn.

5.5. Ti u SEO On-page nng cao vi WordPress :

1) Thm th noindex vo cc trang khng cn thit
51
 Nu bn c post/page vit ra khng cn n ln top th tt nht l cho n th
noindex bot tm kim b qua khi vo . Th thut ny s c tc dng bot
index c nhiu trang hn v mi quy trnh crawl ni dung bot ch lm vic da
trn thi gian nht nh.

Bn c th s dng plugin SEO by Yoast v chn phn Advanced trong

khi vit bi v chn Meta Robots Follow l nofollow v Meta Robots Index l
noindex.

t noindex v nofollow post/page

Tng t, bn c th t noindex v nofollow cho category/tag khng cn

thit bng cch vo Posts -> Categories v Posts -> Tags chnh sa. Nu bn
c ci SEO by Yoast th n h tr ty chn t th noindex cho tag v category.

2) S dng 301 Redirect bi vit thay v xa

301 redirect l k thut chuyn hng website t a ch c sang a ch

mi nu mt ai truy cp vo a ch c. Khi mt bi vit b xa i, ngi dng
s nhn c li 404 khi vo li bi vit c . Li ny thng gp khi bn xa
i mt bi vit m n c mt trn kt qu tm kim.

52
 s dng 301 redirect cho post/page, bn c th s dng tnh nng 301
Redirect c trong phn Advanced ca plugin SEO by Yoast.

3) t nofollow cho cc lin kt tr ra ngoi

Cc lin kt mc nh s c thuc tnh dofollow. Nu mt lin kt m c

thuc tnh nofollow nh sau:
<a href="http://google.com" rel="nofollow">Google</a>

Th lc bot s khng chui vo lin kt thu thp d liu, ng

thi khng chia s cc yu t th hng t website bn cho cc lin kt.

Do , nu c th, hy t thuc tnh nofollow cho ton b lin kt tr ra

ngoi. Bn c th s dng plugin WP External Links n t ng thm
rel=nofollow external vo ton b lin kt tr ra ngoi.

53
 Trn y l mt s tm hiu ca mnh v ti u ha SEO cho website. Cc
bn c th tham kho a ch thachpham.com.

54
 CHNG 6: HNG DN SAO LU V PHC HI
D LIU WORDPRESS
Plugin h tr backup v phc hi d liu min ph tt nht l
BackWPUp.

u tin bn vo Plugins -> Add New v tm plugin tn backwpup, sau

n Install Now nh trong nh v activate nh thng l.

Ci plugin BackWPUp

Sau , mt menu BackWPUp s xut hin sidebar menu tri, hy n vo

Add New Job t ch t ng backup nh k ca n.

55
 K tip l t tn cho Job d dng nhn bit. Bn nn ty chnh nh th
ny

Ko xung t s thy phn Job Destination, chnh l ch bn chn khu vc lu

tr ca file backup, bn nn chn:

Backup to Folder: T ng lu file backup vo mt th mc no trn

host.

Backup sent by e-mail: T ng gi file backup qua email sau khi backup
xong.

By gi th bn Save li.

Sau bn chn qua phn Schedule bt u thit lp thi gian nh k. Hy

nh du vo mc with WordPress cron thit lp thi gian t ng backup.

Lc ny bng thit lp thi gian s hin th ra, bn nn chn l Daily km theo

thit lp gi n t backup mi ngy. Sau n Save changes lu.

56
 Thit lp thi gian backup nh k

Tip tc, n vo menu To: Folder thit lp th mc s lu file backup

sau mi ln backup thnh cng.

y bn s thit lp theo path ca th mc trn host, bn ch nn sa path

t folder public_html tr i. V d mnh s thit lp path nh th ny.

57
 Thit lp th mc lu file backup

Cc th cn li bn c th thit lp theo mun mnh, hoc tt nht l

nguyn.

Ti lc ny, d liu ca bn s c t ng backup theo thi gian m bn

thit lp. Nhng nu bn mun cho n chy backup ngay m khng cn i,
th bn vo phn Jobs v chn Run Now vo job m bn to trc.

Sau khi backup xong, bn chn phn Backups trong menu v bn s thy
file m bn backup y.

y bn c th ti file backup v my, xem th mc n ang c lu

tr v dung lng ca file backup.
58
 Cch phc hi d liu vi BackWPUp

Plugin ny ch h tr bn backup thi ch khng c tnh nng khi phc

c s d liu ring. u tin bn upload file tar.gz ln host ri dng tnh nng
Extract trn gii nn th mc ra.

Sau khi gii nn ra th trong cng s bao gm mt file .sql bn c th

s dng PhpMyAdmin m khi phc database.

59
Hnh nh website :

Phn header

Phn Home

60
 Phn SideBar

Phn Footer

61
Ti liu tham kho:
Sch + CD lap hng dn v xy dng web bng wordpress ca Athena.
Sch + CD lap hng dn v SEO ca Athena.

Ti liu trn internet thng qua cc a ch sau:

http://thachpham.com/cai-dat-hoan-thien-blog-wordpress

http://cpanel.hostinger.vn/order/accounts-order

http://wordpress.org/ , http://wordpress.com

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Bo Co Thc Tp Tt Nghip Phan c Danh Page 1