Report of Business Strategy

Slack Inc.

Ethiopia. According to the World Bank, the population of Africa is forecast to reach 2.8 billion
by 2060. As the population of the
continent continues to grow at an alarming rate, governments and other stakeholders are
coming under pressure to develop
and strengthen transport networks. Public transportation system in African countries is still
inadequate and poorly developed,
and consequently, two-wheelers are becoming a key medium for transportation in urban as
well as rural settlements.
In Africa, two-wheelers offer an affordable mode of transportation. Workers as well as
travellers, who earlier used to prefer
other modes of transportation, are increasingly switching to two-wheelers, to avoid the frantic
traffic in the cities across major
African countries. Moreover, rising fuel prices is also driving demand for two-wheelers in the
continent due to their higher fuel
efficiency. Furthermore, as driving license is not mandatory for driving gearless two-wheelers in
majority of the African
countries, tourists visiting the continent usually opt for two-wheelers for transportation
purpose.
On the basis of vehicle type, the two-wheeler market in Africa has been segmented