INDEX

Sr. Topics Page No.

No.
1. Industry Analysis- the Basics 1
1.1 About the industry 1
1.2 Players in the Industry 2
1.3 Customer segments 4
1.4 Buying behaviour 5
1.5 Customer engagement 6

2. Promoters and Management Ethos 7

2.1 Management Profile- Top 3 Players 7
2.2 Management Profile-Bottom 3 Players 12
2.3 CSR Policies of Top 3 15
2.4 CSR Policies of Bottom 3 18

3. External Environment 25
3.1 Controlling ministry of Mutual Fund 25
3.2 Regulatory Action by SEBI 27
3.3 Action taken against asset management companies 28
3.4 Impact of mutual fund policies on top 3 players 29

4. Financials 32
4.1 Financials of Top 3 32
4.2 Financials of Bottom 3 36

5. Recent Development 41
5.1 Impact of provision of latest fiscal policy 41
5.2 Impact of Exim Policy on Mutual Fund 41

6. References 43