scan Gmai-TUES CHALLENGE: Which one of hese 261% beter?
M1 Gmail Daniel Obikwelu
TUES CHALLENGE: Which one of these did 281% better?
Ramit Sethi Tue, Aug 22, 2017 at 11:02 AM
Reply-To: ramit.sethi@iwillteachyoutoberich.com
To: danobikwelu@gmail.com
1 you are having trouble viewing ths ema, lek here
Hey Daniel,
I'm going to talk more about GREAT WRITING for a few days.
Not Hemingway and not formal rules about the subjunctive tense --
but battle-tested, everyday techniques you can use to make people
WANT to hear from you.
All these people out there are talking about weird webinar tricks and
Instagram hacks, but writing is a skill you can (1) get better at, (2)
use to improve your relationships, and (3) if you apply it to business,
it can generate millions of dollars.
| built a following of 750,000+ people - and an 8-figure business --
by mixing tactical advice with jokes about Indian parents and how |
think buffalo wings add more value to the world than life coaches
You can write better and it will improve your life. Here’s an example
of using better writing at work. | got an email from a guy, Kurt, who
works in human resources. Look what he said:
@6t'm in HR, which is 20% comprised
of sending out lots of information
about inscrutable crap that very
few people care about. My job is to
make people care about it (or,
barring that, to at least get
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people to read it). So my tactic is
to make the emails ridiculous
enough so that people actually
enjoy reading them. Coworkers
across the company actually tell me
(unsolicited) that they look
forward to opening emails when they
see that they're from me.2?
ARE YOU READING THIS!? WRITE BETTER AND PEOPLE WILL
EVEN BE EXCITED TO READ YOUR HR EMAILS.
Great writing sets you apart from everyone else
+ At work. As a hiring manager, if | see 2 job candidates and one
is a better writer, I'd hire the better writer every day. You can be
great at your job, but if you can’t communicate, your career will
plateau.
In dating. God, stop being boring. You can send better text
messages and emails to your friends. Last year we rewrote the
copy on this guy's dating profile and got him 4x as many dates.
With your friends. You get two party invites, which one would
you attend: "Wanna watch the game? Kyle's here" or "Hey, my
BBQ Olympics party is on! You should come. We've got the
rooftop patio reserved and | made a cocktail for you.”
Simple changes, instant results.
Let me give you a before-and-after example with real numbers.
This is a business example from my student Colleen Carroll's
business, Innovative Reading, a site that helps parents teach their
children to enjoy reading. Colleen is a student in Cail to Action, our
premium copywriting course.
Take a look at the two images below. They're two different versions
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of a landing page. At a glance, they both look similar. But one of
them performed 281% better than the other.
That's nearly 3x as many email subscribers.
Version A:
aati [h
= i Does your child hate to read?
Does he evo reading at all cons? Ish ghd to Whox or TVand refusing to pick
epabook?
{be Cather Cara Over the pst 6 ya nih handed fae tke
romteng rtrd 8 anda to peng onrexdag tabi ated toed NOW att
will help your chilé
eee td
4, 1 show you with only 10 minutes 2 night
seve i
+ New at beast non een tg tng — bg WR
{ont ool tld thet erg ning etree mr ne
Version B:
MI Is your child a
= struggling reader?
Get our free
special report,
2 Simple
Practices for
Improving
Your Child's
Reading Skils
in Week
Learn the insider techniques to help yeu child, from a highly
successful reading specialist
htps:simai google comtmailu0/7ui=28ik=9757 Ifa jsver=NOSOxUayj60.on Aview=pl&msg=15e062630947 ta62KsearchinboxSsimi=1500b26309... 215222017
Gmall-TUES CHALLENGE: Which one ofthese 21% beter?
Which one do you think brought in nearly 3x more subscribers? And
more importantly, why?
Take a close look at the two versions and I'm sure you'll be able to
guess.
Version A outperformed Version B by 281%.
On the surface, that seems insane. That means her reach, her
audience, and her long-term revenue more than tripled overnight
But this isn't magic or luck. When you break it down, it makes perfect
sense
Compare the two pages
Version A is a masterpiece -- not because the copy is perfectly
polished or because she uses the perfect grammar -- but because it
shows a deep understanding of the customer:
1. It paints a picture that resonates with her customer. Anyone
who's going to buy this product has had a lot of fights with their
kids about getting away from the TV / Xbox / iPad and picking
up a book.
n
It's credible. At a glance you can see her academic
credentials, she has 15 years' experience, and that she has
happy customers. If someone is going to trust you with their
child, that kind of credibility is vital
e
. It promises to solve their problem NOW. Look at the offer.
One week, 10 minutes a night and your child will love reading.
In other words, if they commit an hour the problem goes away
forever.
Without changing her product one bit, she increased email
subscriptions by 281%. To put that in perspective, if you changed the
way you write anything -- emails, sales pages, even text messages -
- you could massively improve the number of people who
responded.
htps:iimai google comtmailu0/7uix28ik=9757 Ifa jsver=NOSOxUayj60.on Aview=pl&msg=15e062630947 ta62KsearchinboxSsim=1500b26309... 45sano? Gmai-TUES CHALLENGE: Which ane of hese 281% beter?
You could get recognized at work.
You could grow your business in a huge way,
You could go on more dates ~ or better dates.
All from getting a little better at writing,
That's why you hear the real experts and successful business
owners spend so much time talking about copywriting.
But | don't want to just talk. | want to show you.
You ever wonder how | write emails like this one? (The one you're
reading right now, Daniel.)
I decided to show you a real, behind-the-scenes video where | write
an entire email right in front of your eyes. We captured the entire
creative process. I'll send you that video tomorrow.
Keep an eye out,
-Ramit
PS. Here's some more amazing copy:
+ What do you think of this Tinder profile?
+ How do you sell fish oil, a product with no clear benefits? Great
examples here from Triton Fish Oil and Onnit Krill Oil. Study
them carefully. What do you notice?
+ Seen any amazing copywriting lately? Send me a link.
And most importantly, I want you to start thinking about how
important it is to become a better writer. If you spend even a couple
weeks on this, it will change your life
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This omall was sent to danobikwelu@gmall.com by ramit@iwillteachyoutoborich.
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