CORNISTA, Ryan Patrick H.

HUM BHV
BM213 Prof. Shirley Rinoza

Title of the Material Brief Description/Summary Insights/Lessons Learned

1. Perception and Perception -- seeing, hearing, Think of all the ways in which you
your Brain touching, smelling, tasting, experience the world around you.
feeling the positions of joints For example, you recognize your
and the tension of muscles, favorite food by its aroma and the
balance, temperature, pain... -- way it looks. You recognize an
begins with the stimulation of orange by its round shape, citrus
sensory neurons. Each sense flavor, and its color. You recognize
involves highly evolved cells a song by listening to its melody
which are sensitive to a and the singer's voice. It is through
particular stimulus: Pain these sensory experiences that we
receptors respond to certain interact with and interpret things in
chemicals produced when our world. Recognizing and
tissues are damaged. Touch interpreting sensory information,
receptors involve cells with hairs such as sound and smells, are all a
which, when bent, cause signals part of perception.
to travel down the cell's axon.
Balance, movement, and even
hearing involve similar hair cells.
Temperature sensitive neurons
response to heat and cold.
Taste and smell receptors
respond to environmental
molecules in the same way that
other neurons respond to
neurotransmitters. And the
neurons of the retina respond to
the presence of light or the
specific frequency ranges of
light we perceive as color.
CORNISTA, Ryan Patrick H.
BM213
2. Perception Basics - When we smell a fragrant
flower, are we experiencing a
sensation or a perception? In
everyday language, the terms
"sensation" and "perception' are
often used interchangeably.
However, as you will soon see,
they are very distinct, yet
complementary processes. In
this section, we will discuss
some concepts central to the
study of sensation and
perception and then move on to
discuss vision and the
perception of pain (it is not
possible in the scope of these
notes to discuss all the senses).
3. Cognitive Biases Anchoring or focalism is a term
used in psychology to describe
the common human tendency to
rely too heavily, or "anchor," on
one trait or piece of information
when making decisions.
An availability heuristic is a
mental shortcut that relies on
immediate examples that come
to mind. When you are trying to
make a decision, a number of
related events or situations
might immediately spring to the
forefront of your thoughts.
The bandwagon effect is when
people go along with what
everyone else is doing.
When we recall a past
decision, we distort memories
to make the choices we made
appear to be the best that
could be made.
ostrich effect is the attempt
HUM BHV
Prof. Shirley Rinoza
Think of all the ways in which you
experience the world around you.
For example, you recognize your
favorite food by its aroma and the
way it looks. You recognize an
orange by its round shape, citrus
flavor, and its color. You recognize
a song by listening to its melody
and the singer's voice. It is through
these sensory experiences that we
interact with and interpret things in
our world. Recognizing and
interpreting sensory information,
such as sound and smells, are all a
part of perception.
Cognitive biases develop for
several reasons. For example,
errors in memory can affect how
you think about a particular event.
This, in turn, influences how you
think about similar events, which
can lead to cognitive bias. It's also
thought that cognitive bias helps us
process information more quickly.
Cognitive biases can cause us to
make inaccurate judgments,
decisions, and interpretations.
Because we're constantly making
judgments and processing
information, we are constantly at
risk for cognitive bias. At one point
or another, we've all been guilty of
some type of cognitive bias.
Although it's impossible to
completely avoid cognitive biases,
it is possible to understand what
they are so that we can look for
them when they arise and adjust
our judgments as needed.
CORNISTA, Ryan Patrick H. HUM BHV
BM213 Prof. Shirley Rinoza

made by investors to avoid

negative financial information.
A decision based on the
outcome of previous events
without regard to how the past
events developed. Outcome
bias does not involve analysis of
the factors that lead to a
previous event, and instead de-
emphasizes the events
preceding the outcomes and
overemphasizes the outcome.
Overconfidence can cause a
person to experience problems
because he may not prepare
properly for a situation or may
get into a dangerous situation
that he is not equipped to
handle.

You see a little boy running on a

playground. He falls down and
starts to cry. Then, he runs over
to his mother. As far as you can
tell, there's no scrape or cut
where the little boy fell down,
but even so, his mom puts a
bandage on the child's knee.
The child stops crying
immediately and resumes his
play.

Survivorship bias is the

tendency for mutual funds with
poor performance to be dropped
by mutual fund companies,
generally because of poor
results or low asset
accumulation

Selective perception refers to

the process by which we select,
categorize, and analyze stimuli
from our environment to create
meaningful experiences while
CORNISTA, Ryan Patrick H. HUM BHV
BM213 Prof. Shirley Rinoza

blocking out stimuli that

contradicts our beliefs or
expectations.
Blind Spot Biases We often
know that people have biases. If
we think about it, we also realize
that we also use bias in our
decisions, yet we still do not
compensate sufficiently for our
biases.

4. JetBlue & Slater On the one hand, none of us Learn to handle stressful situations
should expect JetBlue to have a and control your emotions. Also,
social media plan built around people should respect others and
disgruntled employees with a learn to say sorry and also they
flare for dramatic departures. On should learn to forgive others.
the other hand, JetBlue is an
industry where expecting the
unexpected is de riguer.
Controversy, tragedy, and in this
case, tragi-comedy are all part
of it, and JetBlue knows this. Its
embrace of social media came
about in part because of the
Valentine's Day incident of
2007, when a snowstorm not
only caused mass flight
cancellations, but also left some
customers stranded in planes on
the tarmac for more than six
hours. In short, JetBlue should
be able to deal with this.
Interestingly, even as the
brand's social channels were
silent about the Slater incident
early this week, it did continue to
run a tweet stream about
JetBlue in social media.

5. Stressful I think one of my stressful The lesson I learned is that I should

Situations situation is in my studies think and stay calm so that I can
because i needed to catch to my face my problems head on without
CORNISTA, Ryan Patrick H. HUM BHV
BM213 Prof. Shirley Rinoza

failing grades. So, what i did panicking .

was i studied well, got ridden all
distractions and focused and the
topics and every detail in my
notes and also in the book.
Another stressful situation is
when going home it was raining
at it was traffic so I got home
late and i had only little time to
finish all of my assignments. So
what I did was I focused one
subject / assignment at a time
and try to calm down, so that I
can think clearly and be able to
finish all of my assignments
quickly. Finally another stressful
situation is about the payment
for tuition so that I can enroll in
the semester so what happen
was I paid the remaining
balance in my tuition but the
problem was it wasn't
recognized in the my ederp
account so I thought maybe I
put wrong account number but
no it was correct, so on the next
day i tried calling accounting
office in feu so I did so. They
told me that there was a
problem in the system so there
was no need for me to panic
because all the information in
the payment slip was correct.
They explained to me that the
problem is being fixed and just
return to the accounting office if
there was no change, so then
came the first day of school I
returned to the accounting office
to ask for any update so they did
so it took 20 minutes after they
told me to check my ederp
account, because the problem
CORNISTA, Ryan Patrick H. HUM BHV
BM213 Prof. Shirley Rinoza

was already fixed. The point

here is that you should face your
problems head on and try to
stay calm and think for another
way to solve it.