Survey Report

Under Armour

Unfiltered Section:

Q8 - How important is it that your athletic clothing provides the following?

Overall look has a relatively high mean of 4.19. Meanwhile, trendiness is somewhere in the
middle with a mean of 3.69 and originality has a relatively low mean of 2.68. We also see that
functional qualities such as moisture-absorbability and durability have very different mean
scores and standard deviations. While durability is more important for respondents as revealed
by a 4.47 mean and a 0.77 standard deviation, moisture-absorbability is not as important with a
mean of 3.63 and a standard deviation of 1.14. The higher standard deviation reveals that there
were many people who felt that moisture-absorbability is either not important or somewhat
important, while another segment felt that moisture-absorbability is moderately important or
important.

# Field Minimum Maximum Mean Std Deviation Variance Count

1 Moisture-absorbability 1.00 5.00 3.63 1.14 1.30 75

2 Durability 2.00 5.00 4.47 0.77 0.60 75

3 Air flow 1.00 5.00 4.00 0.97 0.93 75

4 Odor control 1.00 5.00 3.87 1.10 1.21 75

5 Better performance 1.00 5.00 3.60 1.05 1.09 75

6 Interesting pattern/color 1.00 5.00 3.28 1.03 1.05 75

7 The best fit possible 2.00 5.00 4.43 0.82 0.67 75

8 Originality 1.00 5.00 2.68 1.17 1.36 75

9 Comfort 2.00 5.00 4.68 0.55 0.30 74

10 Overall look 1.00 5.00 4.19 0.92 0.85 75

11 Function for workout activity 2.00 5.00 4.49 0.64 0.41 75

12 Trendiness and style 1.00 5.00 3.69 1.10 1.20 75

Q9 - I am more likely to purchase athletic-wear from a well-known brand.
About 64% of respondents said that they either agree or strongly agree that they are more
likely to purchase athletic-wear from a well-known brand. There is a mean 2.28 with a standard
deviation of 1.18, meaning that the average opinion of respondents is somewhere between
somewhat agreeing and agreeing with the statement presented.

# Answer % Count

1 Strongly agree 29.33% 22

2 Agree 34.67% 26

3 Somewhat agree 21.33% 16

4 Neither agree nor disagree 10.67% 8

5 Somewhat disagree 1.33% 1

6 Disagree 2.67% 2

7 Strongly disagree 0.00% 0

Total 100% 75
Q18 - Where did you first learn about athleisure?
Almost 60% of total respondents said that they learned about athleisure from either social media
(28%) or from friends (28%).

# Answer % Count

1 Mall 1.33% 1

2 Social Media 28.00% 21

3 School 13.33% 10

4 Friends 28.00% 21

5 I have never heard of "athleisure" 24.00% 18

6 Other: 5.33% 4

Total 100% 75
Other:

Other: - Text

Online

Project Runway

I had never heard the time until 379

I cant remember
Filtered Section:
(Q13) In a given month, about how often do you exercise?
Filter: Include answers in the following questions only from those who said Never, A few
times a month:

Q8 - How important is it that your athletic clothing provides the following?

This dataset examines qualities of athletic-wear that are important among respondents who
exercise either never or a few times a month. For those who do not exercise frequently, Fit
(M=4.46), Durability (M=4.46) and Comfort (M=4.71) matter the most when it comes to
qualities their athletic-wear possesses. Similar to those who exercise frequently, we see that
comfort has a low standard deviation of 0.45. The data also reveals that fit and function have low
standard deviations of 0.73 and 0.72. The low standard deviations are reflective that, regardless,
almost everyone is in agreement that comfort matters. Not only is it important, but everyone says
that it is important. We also see a mean score of 2.75 when it comes to the importance of
originality.

# Field Minimum Maximum Mean Std Deviation Variance Count

1 Moisture-absorbability 1.00 5.00 3.61 1.05 1.10 28

2 Durability 2.00 5.00 4.46 0.82 0.68 28

 3 Air flow 1.00 5.00 3.82 1.00 1.00 28

4 Odor control 2.00 5.00 4.04 1.05 1.11 28

5 Better performance 1.00 5.00 3.54 1.02 1.03 28

6 Interesting pattern/color 1.00 5.00 3.14 1.03 1.05 28

7 The best fit possible 2.00 5.00 4.46 0.73 0.53 28

8 Originality 1.00 5.00 2.75 1.24 1.54 28

9 Comfort 4.00 5.00 4.71 0.45 0.20 28

10 Overall look 1.00 5.00 4.14 1.06 1.12 28

11 Function for workout activity 2.00 5.00 4.39 0.72 0.52 28

12 Trendiness and style 1.00 5.00 3.64 1.14 1.30 28

Q21 - About how frequently do you wear athleisure per month?

The mean is 3.81, meaning that the average individual who never works out or who works out a
few times a month wears athleisure somewhere between 2-4 times per month and 1-3 times
per week. There is, however, a standard deviation of 1.63. This is indicative of the fact that
though the average is 3.81, about 40% of individuals who do not frequently work out wear
athleisure between 4-6 times a week and daily. The relatively high standard deviation indicates
that there is a huge range of people who wear athleisure all the time and then there are
individuals who rarely or never wear athleisure.

Std
# Field Minimum Maximum Mean Variance Count
Deviation
About how frequently do you
1 1.00 6.00 3.81 1.63 2.67 27
wear athleisure per month?

# Answer % Count

1 Never 18.52% 5
2 Once a month 0.00% 0
3 2-4 times per month 18.52% 5
4 1-3 times per week 22.22% 6
5 4-6 times per week 25.93% 7
6 Daily 14.81% 4
 Total 100% 27

Q23 - How influential are the following when you are making decisions on
what athletic clothing to purchase?
Individuals who do not frequently exercise revealed that the most influential aspects when
making decisions on what athletic clothing to purchase are brand presence on social media
with a mean of 3.36 and that the brand recognizes diverse body types with a mean of 3.21.

Std
# Field Minimum Maximum Mean Variance Count
Deviation
1 Seeing the brand in a magazine 1.00 4.00 2.00 1.13 1.29 28

2 Brand mentions in blogs 1.00 4.00 1.96 1.12 1.25 28

The brand's affiliation with
3 1.00 5.00 2.71 1.22 1.49 28
organizations I am involved with
4 In-store advertising 1.00 4.00 2.86 1.09 1.19 28
 Brand presence on social media
5 (Facebook, Instagram, Pinterest, 1.00 5.00 3.36 1.23 1.52 28
etc.)
The brand recognizes diverse
6 1.00 5.00 3.21 1.35 1.81 28
body types
7 Celebrity endorsements 1.00 5.00 2.71 1.10 1.20 28

(Q13) In a given month, how often do you exercise?

Filter: Include answers in the following questions only from those who said 6-7 days a
week:

Q8 - How important is it that your athletic clothing provides the following?

This dataset examines qualities of athletic-wear that are important among respondents who
exercise 6-7 days a week. For those who frequently exercise, Durability (M=5), Comfort (M=5),
and Fit (M=4.75) matter the most when it comes to qualities their athletic-wear possesses.
Durability and Comfort also display a standard deviation of 0, meaning that Durability and
Comfort are most highly valued among respondents who exercise 6-7 days a week. Overall, the
low standard deviations with the exception of the standard deviation of the importance of
better performance reveal that there are a lot of similarities between the niche group that it
those who work out often.

# Field Minimum Maximum Mean Std Deviation Variance Count

1 Moisture-absorbability 4.00 5.00 4.50 0.50 0.25 4

2 Durability 5.00 5.00 5.00 0.00 0.00 4

3 Air flow 4.00 5.00 4.25 0.43 0.19 4

4 Odor control 3.00 5.00 4.00 0.71 0.50 4

5 Better performance 1.00 5.00 3.50 1.50 2.25 4

6 Interesting pattern/color 1.00 4.00 2.75 1.09 1.19 4

7 The best fit possible 4.00 5.00 4.75 0.43 0.19 4

8 Originality 3.00 4.00 3.50 0.50 0.25 4

9 Comfort 5.00 5.00 5.00 0.00 0.00 4

10 Overall look 3.00 5.00 4.00 0.71 0.50 4

11 Function for workout activity 4.00 5.00 4.50 0.50 0.25 4

12 Trendiness and style 3.00 4.00 3.50 0.50 0.25 4