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The Concept of Luxury Brands - Contens
The Concept of Luxury Brands - Contens
The Concept of Luxury Brands - Contens
Contents
A. The Taxonomy of Luxury .................................................................................................. 9
A.I. Introduction: Luxury is Anything and Nothing ................................................................ 9
A.II. Conceptual Foundations ................................................................................................ 15
A.II.1. Types of Definitions and Theories of Categorization .............................................. 15
A.II.1.1. Benefits and Limitations of Definitions .......................................................... 15
A.II.1.2. Types of Definitions ........................................................................................ 17
A.II.1.2.1. Intensional vs. Extensional Definitions ................................................. 17
A.II.1.2.2. Real vs. Nominal Definitions ................................................................. 18
A.II.1.2.3. Definition by Reduction Sentences ....................................................... 18
A.II.1.2.4. Operational Definitions ......................................................................... 19
A.II.1.2.5. Evaluation of Nominal Definitions ........................................................ 20
A.II.1.3. Theories of Categorization ............................................................................. 21
A.II.1.3.1. Classical Theory ..................................................................................... 21
A.II.1.3.2. Prototype Theory .................................................................................. 22
A.II.1.3.3. Exemplar Theory ................................................................................... 23
A.II.2. Approach to Conceptualization ............................................................................... 24
A.II.2.1. Semantic Analysis ........................................................................................... 24
A.II.2.2. Dimensional Analysis ...................................................................................... 26
A.II.2.2.1. Overview about the Procedure ............................................................. 26
A.II.2.2.2. Selecting an Adequate Approach to Definition .................................... 27
A.II.2.2.3. Requirements of Luxury Product Characteristics ................................. 30
A.II.2.3. Operationalization: Identification of Luxury Product Characteristics ............ 33
A.II.2.4. Overview about the Complex Definition of Luxury ........................................ 34
A.II.2.5. Constant Review and Evolution ..................................................................... 36
A.III. Luxonomy: The Definition and Categorization of Luxury ............................................. 40
A.III.1. The Basic Definition of Luxury ................................................................................ 41
A.III.1.1. The Necessity-Luxury Continuum .................................................................. 41
A.III.1.2. The Relativity of Luxury .................................................................................. 43
A.III.1.3. General Perspective for the Definition of Luxury .......................................... 45
A.III.2. The Major Understandings of Luxury by Area of Research ..................................... 48
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Heine The Concept of Luxury Brands IV
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Heine The Concept of Luxury Brands V
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Heine The Concept of Luxury Brands VI