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  • Country Vista Club: Media Selection Problem: Definition of Decision Variables

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    The document summarizes a decision problem for selecting media for advertising a country club. It defines 4 decision variables for the number of ads in TV, newspaper, radio, and bulk SMS. The objective is to maximize customer reach while satisfying budget and other constraints, including allocating at least 10% to TV and no more than 40% and 50% to radio and bulk SMS respectively.

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    The document summarizes a decision problem for selecting media for advertising a country club. It defines 4 decision variables for the number of ads in TV, newspaper, radio, and bulk SMS. The objective is to maximize customer reach while satisfying budget and other constraints, including allocating at least 10% to TV and no more than 40% and 50% to radio and bulk SMS respectively.

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    9 views1 page

    Country Vista Club: Media Selection Problem: Definition of Decision Variables

    Uploaded by

    ayushc27
    The document summarizes a decision problem for selecting media for advertising a country club. It defines 4 decision variables for the number of ads in TV, newspaper, radio, and bulk SMS. The objective is to maximize customer reach while satisfying budget and other constraints, including allocating at least 10% to TV and no more than 40% and 50% to radio and bulk SMS respectively.

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    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
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    COUNTRY VISTA CLUB: MEDIA SELECTION PROBLEM

    Definition of decision variables:

    X1 = Number of advertisements in TV
    X2 = Number of advertisements in Newspaper
    X3 = Number of advertisements in Radio
    X4 = Number of advertisements in Bulk SMS (sending at a time SMS to 50000 mobile numbers)

    Decisions Variables: X1 X2 X3 X4
    Number of Ads 2.054 12 6.486 0

    Objective Function: (Maximization)


    Customer Reach 6000 4500 2400 1200 81891.8918919

    Constraints: LHS Type RHS Units


    Budget ### ### ### ### 500000 <= 500000
    Max. ads. TV 1 2.0540540541 <= 5
    Max. ads. Nespaper 1 12 <= 12
    Max. ads. Radio 1 6.4864864865 <= 45
    Max. ads. Bulk SMS 1 0 <= 60
    10% min in TV constraints 0.9 -0.1 -0.1 -0.1 -3.3306691E-16 >= 0
    40% max in radio constraints -0.4 -0.4 0.6 -0.4 -1.7297297297 <= 0
    50% max in bulk SMS -0.5 -0.5 -0.5 0.5 -10.2702702703 <= 0

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