GEE SOLUTIONS PRIVATE LIMITED

DETAILED PROJECT REPORT

GEE SOLUTIONS PRIVATE LIMITED AT MOHALI

06/21/2010

[Gee Solutions Private Limited (promoted by Proto Developers & Infrastructures Limited) is
planning to set up as an Information Technology and Information Technology enabled
Services (IT-ITeS) company in Sector 67, Mohali 4300 Square Yards of land. Report analyzes
the viability of the project.]
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1. INTRODUCTION

Gee Solutions Pvt. Ltd. (promoted by Proto Developers & Infrastructures Limited) is planning to be set up
as an Information Technology and Information Technology enabled Services (IT-ITeS) company in Mohali
on 4300 square yards of land. Gee Solutions (P) Ltd. would be the subsidiary of Proto Infosys Limited
working as Special Purpose Vehicle.

2. SCOPE OF PROJECT REPORT

The scope of this ‘Detailed Project Report’ includes Indian IT-ITeS industry outlook, overview of IT SEZs,
location analysis of Mohali (including accessibility and state of physical and social infrastructure
available there) and the potential for the IT companies.

3. PROJECT INTRODUCTION

3.1 PROJECT BACKGROUND

Gee Solutions Pvt. Ltd. will be promoted by Proto Developers & Infrastructures Limited as its
subsidiary. Gee Solutions will function as a team of young and energetic entrepreneurs who will engage
themselves in developing and executing various technologies based innovative business models.

Gee Solutions will be developed as a quality and dynamic enterprise focusing on innovations and
research. It promises to be always looking at proactive modeling and simulation activities in order to
achieve the highest standards of excellence in its endeavors. Further, Gee Solutions envisions triggering
the many “firsts” and unleashing its full entrepreneurial skills to become one of the largest IT players.

3.2 MANAGEMENT AND OWNERSHIP

The project will be taken up by Gee Solutions Pvt. Ltd., a company promoted by Mr. Gursharan Batra
and Mr. Parvinder Singh as well as by Proto Developers & Infrastructures Ltd.

3.2.1 Present Directors and Key Persons

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Mr. Gursharan Batra, CMD GEE Group is a dynamic leader with a great vision and tremendous business
acumen. He has an unparallel passion to dream of things that never were and create a culture to make
such things happen. He has a strong conviction to emerge as a global leader in the chain of lifestyle
businesses. His journey of relentless efforts is a benchmark and all his ventures have emerged as
epitomes.
Endowed with a very fine eye for skills, he rightly steers/ engineers his team to the best of productivity
and possesses rare ability to organize task-oriented teams for getting things done within planned time
frame.
Along with pioneering initiatives to bring paradigm shift in the real estate industry, Mr. Gursharan Batra
is also steering initiatives in academics, marketing, industry and much more.
To his credit lies an extensive experience of the real estate & retail industry, enriched with expertise at
the development of knowledge centric infrastructure. He is recognized as a prestigious Builder-
developer of the Residential, Commercial and Industrial Infrastructure and has successfully handled
many such mega projects. He has enriched blend of extensive experience of the Wholesale as well as
Retail Business of Apparels. He has a chain of Franchisee Outlets of various apparel brands. He is a
Founder Member of National Real Estate Development Council of India (NAREDCO).

Mr. Parvinder Singh brings more than 18 years of experience in sales, management, and operations of
different industries. As Chief Executive Officer, he steers the Group toward continued market leadership
and profitability. He understands how to find key opportunities for growth and investment and manages
the most complex projects from conception to completion. He is highly experienced in creative deal
structuring with a track record of finding opportunities in key markets with significant growth potential.
He is committed to setting the standard for excellence in his entire endeavor. He continuously strives to
achieve the optimal balance among quality, efficiency, reliability, & innovation.
Previously, Mr. Singh served as Vice President of Fashion Technology Park, a sister concern. He was
responsible for expanding the company’s sales, distribution, and marketing of intellectual as well as
physical infrastructure. He is a hard core Marketing Professional with an extensive experience. He is
known for establishing brands, communicating and positioning it at national and international markets.
He has given launch pads and has been the key person in forming strategies, implementations, creating
channels & concepts for various products in FMCG & Knowledge based Industries.
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3.2.2 Brief Profile of Proto Developers and Infrastructures Limited

Proto Developers and Infrastructures Limited was incorporated as Proto Infosys Ltd in the year 1994 to
provide telecom infrastructure and connectivity. Later it got itself registered with BSE and its name
changed to Proto Developers and Infrastructures Limited. Its areas of expertise are in marketing and
installation of broadband technology, equipments and GPs systems, for computers and microprocessors
equipments funding and related funding activities as Delicate Leasing and Finance Ltd. Apart from
diversified disaster and scarcity management related products.
The Company is currently launching a complete infrastructure project for above activities over a land of
about 60 acres strategically located at a short distance from IGI Airport, New Delhi, (India). Any spare
capacity in above project shall be rented at lucrative prices to MNCs.
Its present activities range from software solutions (for ERP, Financial, Hospital, Power Billing, I-key
Solutions etc.) to Wireless Applications, Transcriptions, Telecom Solutions, etc. It is about to start new
business activities of VSAT, E-commerce, Hub-based Training Programs and even Software Parks.
Proto Developers and Infrastructures Limited has a large, long-term and growing customer base which
include Maruti Udyog Ltd., IOC, Indian Railways, CMC Ltd etc in domestic market and Exxon Inc. USA,
Radix Corporation, Flash LLC, Dubai etc in international market. The company uses the most
sophisticated and innovative technologies to deliver high quality, cost-efficient services. Its technologies
are regularly reviewed and evolved through research & development. The company believes that the
technology systems used by it are scaleable to service many customers without significant technology &
infrastructure capital investment by the company.

3.3 Operational Plans of GEE SOLUTIONS PVT. LTD.

GEE SOLUTIONS PVT. LTD. endeavors to enter into IT industry to deliver quality offerings. It is expected
to employ more than 500 people who will include the in-house expertise as well as out-sourced
professionals. It plans to adopt a strategy of business segmentation to create different business clusters
functioning as different growth engines which would evolve into a single entity known as GEE. By
providing a winning combination of flexibility, security, accuracy and cost-effectiveness, GEE will
efficiently meet the challenge of today’s IT sector and environments. Within 2 years of its establishing
business in the land provided by Punjab Infotech, it will emerge as a key IT player with the returns on its
capital of more than 20% and strives to consistently exceed that level in later years to come.
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It believes in fostering teamwork and creating a cordial work culture. There will be intake of highly
qualified professionals and the gradually the team will grow enough to recognize that “none of us is as
good as all of us.”

3.4 FINANCIAL FEASABILITY

3.4.1 COST PROJECTIONS
TABLE A: Cost Estimate
PARTICULARS Total Cost (Rs. In Lacs)

Land 430.00

Infrastructure (Building) 1,500.00

Total Construction Cost 1,930.00

Other Costs 170.00

Total Project Cost 2,100.00

3.4.2 MEANS OF FINANCING

Table B: Means of Finance
(Rs in Lacs)
S.No Particulars Amount

1. EQUITY 700.00

- Promoters – Proto Developers & Infrastructures Ltd (55%) 385.00

- Other Promoters (45%) 315.00

2. DEBT 1,400.00

Total (1+2) 2,100.00

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The Gee Solutions Private Limited has been promoted by Proto Developers & Infrastructures Limited.
The Gee Solutions Pvt. Ltd. will function as the subsidiary to Proto Developers & Infrastructres Ltd and
has been promoted as SPV. The Gee Solutions will own the land allotted by Punjab Infotech. To finance
the project, promoter will bring an equity equivalent to one-third of the total project cost and balance
two-third will be raised through debt financing. The total project cost has been estimated at Rs.21
crores. The debt fund to the amount of Rs.14 crores will be raised from the market at benchmark
interest rates and repayment schedule with special concessions for IT companies.

3.4.3. RETURN FOR PROJECT

The market is now rebounding from the effects of recession and is opening up new opportunities for
growth of IT companies in India. Keeping in view the rate of market growth and company’s core
strengths as well as its value proposition, the rate of return for 1st five years has been estimated at 20%
per annum.
The estimated moratorium period for the completion of project is 30 months after which the revenue
will start generating. However, keeping a conservative view, in the first year after the end of
moratorium period the rate of return has been estimated at only 12%. Thereafter, the regular revenue
generation activity will begin and company will earn 20% p.a.

4. IT-ITeS INDUSTRY OUTLOOK

4.1 Industry growth and potential

Over the past decade, IT-ITeS sector has become the country’s premier growth engine, crossing
significant milestones in terms of revenue growth, employment generation and value creation, in
addition to becoming the global brand ambassador for India. The intensification of IT still lies in
materialization as great as fantasy. From a final decade India has became a singular of a many vicious
offshore destinations amongst Asia-Pacific region. During 4 to 5 years it increases up to 3 overlay as
great as prisoner a care upon all sides in a universe market. Indian IT zone acquires 3% of a sum tellurian
marketplace as great as it is approaching to enlarge a volume in a subsequent couple of years. IT as
great as ITES has available $ 39.6 billion income in a year of 2006-07 that register a expansion of 30.7%
against a projected expansion of 27% as per NASSCOM estimation. Over times, India has turn into IT
hub. The sum income warranted by IT USD 48.1billion in 2007 as great as approaching to cranky 64
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billion in 2008 out of that trade amounted to 40.8 billion as great as made during home 23.2 billion as
great as by 2010, IT income is approaching 73-75 billion.

The IT-ITeS BPO sector in the country is maturing in terms of the complexity of work being outsourced to
India. Global sourcing market size has increased threefold since 2004, to reach USD 89-93 billion in 2008.
IT services (excluding BPO, Engineering Services, R&D and Software products), contributing to 57% of
the total software and services exports, remains the dominant segment and is estimated at USD 26.9
billion, a growth of nearly 16.5% in FY09.The long term global market potential for IT services is believed
to be intact, implying enough headroom for growth of Indian IT services companies. Newer services,
such as IT consulting and system integration are expected to grow significantly in the near future.

However, the industry performance was affected by the recessionary headwinds as the clients cut their
IT budgets, cancelled deals, delayed payments and deals, went bankrupt while others renegotiated
pricing, looking for severe pricing cuts and stretching the dollar.
While the industry displayed tenacity and resilience, it also commenced its journey to achieve its
aspirations in view of the altered landscape. It commenced working on its agenda to diversify beyond
core offerings and markets through new business and pricing models, specializes to provide end-to-end
service offerings with deeper penetration across verticals transform the process delivery through re-
engineering and enabling technology, innovate through research and development and drive inclusive
growth in India by developing targeted solutions for the domestic market. All these measures, along
with India’s game changing value proposition have helped India widen its leadership position in the
global sourcing market.

The advent of 2010 has signaled the revival of outsourcing within core markets, along with the emerging
markets increasingly adopting outsourcing for enhanced competitiveness. Key demand indicators in the
last two quarters such as increased deal flow, volume growth, stable pricing, and faster decision making
has made the industry post good results. Though full recovery is expected in another two quarters,
development of new growth levers, improved efficiency and changing demand outlook signifies early
signs of recovery.
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Further, the significant demand for the industry has also had to deal with skyrocketing real estate and
infrastructure costs in Tier-1 cities. Due to these escalating costs, many pundits argue that the trajectory
of 30% annual growth is unsustainable going forward. As a result, many Indian IT companies & BPOs in
Tier-1 cities have been looking at migrating/initiating operations to Tier-2 and Tier-3 cities. Further, the
government is also working to provide a framework so that the IT Sector can be diversified in other Tier-
2 & Tier-3 cities. By gradually spreading their business operations to smaller Tier-2 Tier-3 cities, the IT
sector (besides generating revenue and employment) is also assisting in improving the supply of talent
pool and development of physical and social infrastructure, either directly by themselves or by spurring
the Government to action.

5. IT VISION OF GOVERNMENT OF PUNJAB

The Government of Punjab has come out with a strategic roadmap to establish IT/ITeS as an engine of
economic growth. The IT vision of Punjab is to position Punjab firmly in the mind of every IT investor as
one of the most competitive investment destinations. The mission rolled out is to create an enabling
ecosystem for IT investors by focusing on policy advocacy and reform, facilitating infrastructure and
human capital development and proactive engagement with investors. Punjab Government’s vibrant
support and commitment to IT have encouraged the companies to establish themselves in a state with
tremendous potential. Further, Punjab Government is also committed to tickle down the benefits to
common man and motivate entrepreneurial skills of the State.

6. WHY MOHALI?

1. Mohali, a booming satellite city of Chandigarh is the youngest district in the state of Punjab
introduced in 2006.
2. This mega city on its international arena is 250 kms from National Capital New Delhi. It is easily
accessible by rail, road & air.
3. IT infrastructure in Mohali need not be mentioned as it has developed as not only Punjab’s but India’s
key IT cluster. Mohali has been targeted by an increasing number of outsourcing IT companies.
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4. 52 eminent companies have therefore found Mohali as their most favorite destination due to the
congenial investment climate coupled with investor-friendly policies. Companies like Dell , Quark, Tata,
Reliance, HCL, Infosys have their presence.

4. Based on government reports:-

Various IT parks and SEZs are proposed to be set up in Mohali to foster the growth of IT industry in
Punjab.
Approval has been granted to master plan of Mullanpur Local Planning Area to develop 15,130 acres of
land spread across 33 villages on the outskirts of Chandigarh. The industries there will be catering to
service-oriented businesses such as IT, health and tourism.
Mohali will be new knowledge centre for north India - What Bangalore is for south India, Mohali would
soon be for northern India - a hub for multi-level knowledge base.
There have been plans for a Mass Rapid Transport System (a monorail).
A pro-IT Punjab Government is offering subsidized land to IT industries at Mohali.

5. Mohali is a prominent location as the base station for Himachal Pradesh.

Few comments which highlight Mohali as a landmark in the making are worth noting:-

"Emerging as the largest IT and industrial hub in North India" –Tribune.

"In another five to ten years, with an estimated 50,000 professionals will be coming in for jobs in the
IT sector in Chandigarh and Mohali, and a similar number of professionals in Baddi" – Tribune.

"An investment of Rs 100,000 crore will be made in this belt during the coming years," - Krishan Goyal,
Chairman, CII-Chandigarh Council