Download as pdf or txt
Download as pdf or txt
You are on page 1of 8

ANOIXTO

MBA
21/2/2005

http://ta-nea.dolnet.gr

,

,
,
.

T A
O O O


- -

-
. O



-
. , , -
,
. - -
. , -
- - -
, ( ) -
- (/) , -
. .
Tips 3 -
: -
OO /
... , -
, , - . -
... ,
, ,

( -
, , -
)
, - . -
, - , -
- , - -
, (role clarity) - (
- . (.., - ).
- : , , -
: , .). OO
, -
,
-
1 ,
- 2 :
,
, -
. -
, - . - -
, - - , - . O -
- , -
. (.., - . - ,
, , . . -
, , , - O
- .). - (.., marketing, ,
, , ),
- . , (.., , ) - .

R ICHARD L EIDER : .8

15 laptops!
6
: : AMD MOBILE ATHLON XP 2800+ 1.6GHz,
256KB Level 2 cache PowerNow!. :15 XGA TFT
1024x768 pixels. : 256MB DDR PC2700 333MHz
2G. : 40GB ATA 100 4200
rpm. : DVD+RW / CDRW. : NVIDIA
GeForce 4 420 Go 32MB ,. 4x AGP Enhanced Video
3D. Modem: 56k V.92 modem. : 10/100Mbps Fast Ethernet.
17 : 1 VGA, 3 USB 2.0, 1 PS/2, 1 RJ 11 -
, 1 RJ 45 Ethernet, , -
6 . . PC type I type II -
CardBus, ,
firewire IEEE-1394 (4-pins).
:Microsoft Windows XP Home Edition .
HEWLETT PACKARD BUSINESS NOTEBOOK COMPAQ NX9105, 986 : 1
2 21 2005 MBA
OO O


-
-




- :
-
(Bardoel, K. C. Chan, M. V. Gee T. L.
Tharenou, & Moss, 1998). -
, -
( )
O Steiner ,
,
, , -

,
-
.
, -

-
. - Internet
/
, - ,
, , -
.
OO .
- :
. - =
!
, - () =
- !
,
Tips
.

!
-
... -
, -
... - ),

- - (.. , -
. (laptop) MBA) (..
- - , -

- - , ).
. -
-
:

(, 35
, -
-
, , .).
, -
, ,
, , /
, -
, - , .
( -
) .. . - - -
: - - (-
, super market, -
, , - ), -
, , ; - - ( -
, - . O - ),
, , , , - ( ),
! , - ( -
; O burn out () - : ); -
BURN OUT - (.. - , -
- , , , - , -
, - , , , ), (.. - ,
, - . , - -
. - ), - , -
, - O
(.. , ;
- ),
, - (.. -

ANOIXTO
O O : : :

MBA

: 211-3657.000 - FAX 211-3658.301
80, .. 115 28
. (mscomm@otenet.gr)
. . (eurasian@otenet.gr)
: .
,
,
Art director: .

(chkarabatsos@dolnet.gr, . 211-3659.817)
MBA 21 2005 3
O O O O O OO

-
(guru). -
-




. O
- ,
. Taylor Fayol, -

O O 20 , -
,
- .
, -
- () 1950
. 1960,
, , -
ME O OO best seller .
-
- () -

. , -
-
, , -
. . O
. , -
-

Tips .
-


. -
-
-
... . .
-
, -
... , -
, -

,
- - .
- . , ,
. , .
, - 30-
70
40 , -
(1980)
Peter .
Drucker, -
- O OO
( -
70 ). , .
O , McGregor -
,
, , ; William Ouchi 1981
, -
, . ( Edward
, , de Bono Lateral Thinking).
Kenneth Blanchard best seller O Henry Mitzberg -
( The One - Minute Manager), Lee 1979 The Structuring of
Iacocca ( Organizations. , Edwards
Deming Joseph Juran, -
),
Alvin Toffler, - . Igor Ansoff
... . Corporate Strategy
Mitzberg
, .
, Peter Drucker, OOO
Michael Porter Tom Peters, - , ,
best -
seller, , -

- (, -
. O Drucker, , - , Max Weber -
Abraham Maslow).
50 -
- Chris Argyris Elton Mayo. ,
. O Tom Peters - , -
Bob Waterman (In ( Theodore
Search of Excellence), Levitt, Marketing
Waterman , Peters Myopia Harvard Business
. O Michael Porter - Review, 1960, -
, - .
3.000.000 -
Competive Strategy
4 21 2005 MBA
O O


news
-

-

. , -


- ,
: , ,
. , -
DOMINANCE COMPLIANCE
- TO THE RULES
: ,
, . Power -

O Policy -
,
O , Wall Street Journal,
2 .. , -
.

- Kellogg
Northwestern,
, , INFLUENCE STEADINESS
() - , 40%.
.
, 25%-30%,
- People - Pace -
, - Wharton
: . Stern
1. . : Marston W. Moulton (1928) , 75%
. O - Emotions of Normal People ,
.
2. . 55%. ,
Marston - . ,
. O -
, - 2004 2003.

- .
-
Tips -
,
-
. -
Steadiness : -
status quo
,
62%
.
E... -
, Compliance to the Rules - -
.
- Goldman Sachs, ,
- : -
... - . 30%
-
- 3. - 25% . ,
(
.
). , - .
-
- -
-
, . 1990,
-
-
. - O O .
,
-
(

- ) -
- -
.
4. . : .
Dominance - : - ,
. -
- -
.
, , -
. ,
. . -
. O
Influence - : , -
1928, William Moulton 0,70 -
-
1,00 (Kline). . Fukua
Duke
O O 1986
, -
,
.
1986 -
- 8 ) - 16 -
H (PPA)
-

(4 / 24




11

-
- ). O (.. - . -
,
- - - , ,
- 24 : , - , .
- - -
.
- - ..). , -
, , . PPA , - Executive MBA,
- - , -
, . -
, - .
.. - , 0,75 0,87. , . ,
-
( - - - 1995 31%
85%. .
, .
MBA 21 2005 5
O, , OO O OO

utsourcing
Outsourcing - -

O ,

(partner) -
K (outsourcing)

O
O

.
outsourcing -

- -
. outsourcing - BPO A (Back Office / Cost Center)
ITO BPO. Information Y M (Front Office / Profit Center).

Technology Outsourcing (ITO),
- Call Center -

, - -
.
K , , Firewalls
Tips .
Business Process
Outsourcing (BPO), ITO
Desktops
B
O
, , -
On Shore
...

Near Shore T -
outsourcing, Off Shore Integrated Systems -
... - A -
-
, o - . -
outsourcing -

- ,
, - -
, , - Service Level Agreements (Win-Win, Risk & ,
, , (SLA), Reward Sharing). , -
-
- . - -
O OO
- , , .
-
. , -
O -
. - ACCENTURE -
- , .
- O OO : Scholtissek, Stephan (2004), New
-
, , Outsourcing, Die dritte Revolution der
, , , , - Wertschpfung in der Praxis, Econ, Berlin.
. , :
outsourcing 1.
- .
, , - 2. -
.
. , outsourcing 3.
.
- , -
, -
. ,
, o outsourcing - , work-shadowing coaching,
, - -
.
. ,
- bonus -
. -
. , , -






.






.







.
6 CASE STUDIES 21 2005 MBA
O L OREAL O

, -
,
,

INTERNSHIPS
-
- -
.
, - , -
- ,
, , ,
. Lindsday Owen - Jones, CEO L ORAL. ,
-
, ,
, - , -
, .
, - , ()
- internship -
,
.
, -
O
-
L ORAL - , -
- .
, - O
-
internships. , -
: L
ORAL e-Strat Challenge L ORAL , :
Brandstorm. 1. -

L ORAL e-Strat Challenge: -
, , 2.
. O -
- 3. -
-
4. -
Tips ,
-

5. -
-
... , -
-
... - - O O O
, - - O

-
- -
- , - /Intership

internships, - , -
- . , ,
- .
, ,
- .
.
O
- L ORAL Brandstorm: L ORAL Brandstorm . .
. O , - Marketing. O -
. , - O O O
, 1.000 , , - ,
, - marketing - . , -
, . . L ORAL -
. - ,
, - International Brand Manager L ORAL, - L ORAL
. , . L ORAL Brandstorm -
O O. case study - , - 30 -
, - , O- . 14.300 , -
business plan. , . -
, - - : .
- - concept -
- . , , , -
. O - , , -
- , - internships (
business plans . -
, - ) .
- SWOT
L ORAL. , -
56.000 1.600 . - , - -
, , - internships.
Business Schools , , -
. ,
MBA 21 2005 7
O O O OO

15 laptops!
6



, ,
OO O
6
17
I,

-
,
.
OO
-
. -
,
80 - - ,
, . . . - -
O . , (85%). -
12
2005. O,
-
80, 31 2005, - , - (79%)
, , . (71%) -
. , .
- O , , -

O ..,
-
, , - McCann Erickson , 81% - , -
e-shop , .
BBDO
Athens


.

OO
Robbins,
Organization
S.P. (1990)
Theory:
O,
Bratton, J. and Gold, J. (2003)
Edition, Sage Publications
Womack, J.P. and Jones, D.T.
Resources Management,
Prentice Hall FT Prentice Hall
OO . 6 Structure, Design and Human Resource (2003) Lean Thinking, Free Whetten, D.A. and Cameron,
...................................................... Applications, Prentice Hall Management: Theory and Press K.S. (2005) Developing
Rollinson, D. (2005) Practice, Palgrave Macmillan Beardwell, I, and Holden, L. Management Skills, Pearson-
....................................................
Organizational Behavior and Armstrong, M. (2003) A (2003) Human Resource Prentice Hall
................................................ Analysis, An Integrated Handbook of Human Resource Management: A Contempo- Sir Whitmore, J. (2002) Coaching
............................................... Approach, FT Prentice Hall Management Practice, rary Approach, FT Prentice For Performance: Growing
............................... John Kotter (2001) Kogan Page Hall People, Performance and
.......................... , Morgan, G. (1998) Images of Torrington, D, Hall, L. and Purpose, Nicholas Brealey
March J Simon, H (2003) Organization, The Executive Taylor, S. (2004) Human Publishing.
8 MBA


21 2005


.
RICHARD LEIDER ,
O O OOO

H



,




,
. Leider :



.

.



: . O .
,
Richard Leider - - 30 . , -

O -
. . , -
Minneapolis Inventure Group, Leider , ,
. -
, - ;
. - -

.

Forbes , - . O
- . , - . ,
. . , -
3M, , e- : , , -
Boeing, American Express, Pfizer mail. ,
The Mayo Clinic. - , - , , .
, , , ; . -
. 90%, - ,
, , - -
. . , .
- - - -
, - . - . , .
. ; - .
, - . O , , -
Richard Leider - . O - . ,


, . O
- . - -
. - - .
- . , , ,
- ,
- ... ; . O - ... ... ;
. , , - ,
... - - ... , - ! 30
. O . - -
- , - . ,
; , - - - ... ,
- . - - -
. - . . - . O

- - -
, - . - - - ,
- , - ;
. , - - - .
, . O . -
- . -
. - . O - , -
- , -
. - .
- ... - , .
, . . -
. - . - , -.
, - . -
; - -
. - . , -
- . , . . , -
; , , ,
, . . -
- , , - . -
. . O - - , .
, . .

You might also like