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Social Media Strategy Plan FOR Balcaon Paradise Resort
Social Media Strategy Plan FOR Balcaon Paradise Resort
PARADISE RESORT
By:
Dimple Bharil (IES Management College & Research Centre, Mumbai)
Piyush Dhoka (IES Management College & Research Centre, Mumbai)
:
IDENTIFYING THE TARGET POPULATION:
Foreigners
Create Top of Mind Awareness of Balcaon Paradise among the target audience.
Existing Customers to get a platform to be associated, share and know more about the resort
The Initial 15 days we will use all the social media mix:
Networking Sites – Facebook , Orkut , MySpace , HiFi, WAYN etc
Blogging – Blogspot , Twitter etc
Professional – Linkedin , ApnaCircle etc
Photosharing/Video sharing – Flickr, Youtube etc
Each day a new clue will be revealed getting close to Balcoan Paradise Resort:
Examples: Initial stage will have clues like “Here you find Water and Wine”.
Later stage will have videos of the Resorts uploaded on Youtube to make it
easier to locate and call more entries. Thus revealing the resort name on 15 th day and
announcing the top 3 winners.
Result
This will create curiosity among the people and the strategy of revealing clues
each day will inform them about the features and finally will create a luxury
perception.
CONTESTS:
a) A contest will be run on Face book, Orkut, My Space, LinkedIn and WAYN,
the information about the contest will be posted on various Communities of
Colleges and Professional Communities to target Youth and Professionals
looking out for Holiday option in Goa.
b) Gaming Contest
A virtual game contest will be held on the gaming sites like Ibibo, Zapak and a game can
also be played on Facebook and Myspace
IMAGES & VIDEO SHARING on Myspace, Facebook, Orkut, You tube , Flickr,
picssquare.com, webshots.com, photobucket.com
A Virtual Tour of Images and Videos can be featured on these sites and “Experience the
Paradise” buzz can be created.
On search for a resort at Goa, Balcaon Paradise resort can be featured on the list using
search engine optimization and people searching for resort in Goa can get a virtual tour
and buzz can be created through this tour.
Also people who have visited Balcaon Paradise, their experience in the form of pictures
or videos can be uploaded on these social media sites, seeking their permission.
Result
Virtual tour experience will give people to experience the resort before visit and
sharing images and videos of people who have visited the paradise will attract
friends of people who have visited and will help promote Balcaon Paradise.
Also will help tap Foreign Tourist who Research before visiting the place.
RESULT:
1 .The blogs and Tweets will give platform to tell about the resort and mention all other
marketing activities taking place.
2. Campaign: 5 people 3 days in Paradise: It will enable the affluent people to talk about the
Balcoan Paradise resort which will be viewed by thousands of their fans who consider their
views valuable and follow them.
Professional Advice:
All the Professionals in the resort will make their presence felt in various Social media
relating to their profession.
For Example:
Chefs of Balcoan Paradise giving advice, solving queries , sharing recepies , goan dishes
on food blogs , various site pages relating to food mentioning their and resorts name
along with the website link to the resort.
Band Promotion:
The band performing at the resort will make its entire social media presence speaking about the
new venue of their performance and about the resort since they have huge and loyal fan
following.
Pages of Matrimonial Websites and Corporates on Social Networking Sites can be used as a tool for
promoting Conference, Party halls of Balcaon Paradise and talk about the unique features of hall
facing deep blue Arabian sea, which can accommodate up to 400 guests, and 100 people for
meetings and seminars.
The social media pages, profile and blogs of various travel and tourism organizations like
Goa Tourism will have comments and photos of Balcaon Resort thus increasing their
awareness.
PROFESSIONAL SITES:
LinkedIn and ApnaCircle – Community on LinkedIn and all the employees making their
LinkedIn and ApnaCircle Profile and regularly updating and talking about the product.
GIFT OPTIONS:
The promotion of the resort can also be done by promoting it as an gift package for the loved
ones. Thus on various occasions like RakshaBandhan, Friendship Days, Diwali it can be
promoted as an gifting option using various mediums of Facebook, Orkut, Blogs etc.
The resort can also be promoted to Corporates as gifting option to their employess , thus
leveraging the profile, pages and blogs of Corporates on Social Media Websites
Balcaon Paradise Resort can promote the resort on social media by advertising the virtual tour on
the sites on various social media Platforms.
Conclusion:
To conclude we would like to relate which strategies will help achieve which objective.
Teaser campaign and contests will help create top of mind awareness.
Images & Video sharing will help create awareness about the amenities and facilities of the
resort and also help existing customers to associate with Balcaon Paradise Resort.
Blogging and Tweeting by affluent people will help target elite people and all the strategies will
help increase web presence of Balcaon Paradise RESORT.