BILLZ & BOONZ

BOOKS AND FUN ALL! IN ONE

LEADER OF THE GROUP:

RIDA FATIMA 6761

GROUP MEMBERS:
RIDA FATIMA (6761)

SONIA SIDDIQU (7288)

FATIMA YUSAF (----)

 AKNOWLEDGEMENT:
By the grace of Allah we are able to complete our report on time with
great success. We are hearty thankful to our course teacher Ms Urooj
Istaklal for helping and guiding us throughout the project. We would
also like to expand our deepest gratitude to all those who have directly
and indirectly guided us in writing this assessment. Most importantly
we are also greatly thankful to our parents for supporting us and
keeping our spirits high and our hopes strong.
Contents
AKNOWLEDGEMENT:...................................................................................................................................2
USP:.............................................................................................................................................................5
PURPOSE:....................................................................................................................................................5
INTRODUCTION:..........................................................................................................................................5
VISION:........................................................................................................................................................6
MISSION:.....................................................................................................................................................6
CORE VALUES:..............................................................................................................................................6
INTRODUCING PRODUCTS:...................................................................................................................6
MACRO AND MICRO ENVIRONMENT ANALYSIS:..........................................................................................6
MARKET TARGET:.....................................................................................................................................6
MARKET SEGMENTATION:.......................................................................................................................7
GEOGRAPHIC......................................................................................................................................7
DEMOGRAPHIC..................................................................................................................................7
PSYCHOGRAPHIC...............................................................................................................................7
BEHAVIORAL......................................................................................................................................7
CUSTOMER NEEDS AND WANTS:.................................................................................................................7
MANEU:.......................................................................................................................................................7
KEY FACTORS OF SUCCESS:..........................................................................................................................8
COMPITATOR ANALYSIS:..............................................................................................................................9
TECHNOLOGY:..............................................................................................................................................9
SWOT ANALYSIS:..........................................................................................................................................9
STRENGTH:..............................................................................................................................................9
WEAKNESS:............................................................................................................................................10
OPPORTUNITIES:....................................................................................................................................10
THREAT:..................................................................................................................................................10
PESTLE ANALYSIS:......................................................................................................................................10
POLITICAL ANALYSIS:..............................................................................................................................10
ECONOMIC FACTORS:............................................................................................................................10
 SOCIAL FACTOR......................................................................................................................................11
TECHNOLOGY FACTOR:..........................................................................................................................11
ENVIRONMENTAL FACTOR:....................................................................................................................11
LEGAL FACTOR:......................................................................................................................................12
COSMEC ANALYSIS:....................................................................................................................................12
CUNSUMER:...........................................................................................................................................12
OBJECTIVE OF COMPANY:......................................................................................................................12
SUPPLIER AND SHARE HOLDER:.............................................................................................................12
MARKETING INTERMEDETRIES:.............................................................................................................13
EMPLOYEES:...........................................................................................................................................13
COMPITATORS:.......................................................................................................................................13
MARKETING AND SALES STUDY:................................................................................................................13
MARKET DRIVEN STRATEGY:......................................................................................................................13
STRATEGY PRICING:...............................................................................................................................13
PROMOTIONAL STRATAGY:....................................................................................................................13
MARKETING MIX:.......................................................................................................................................13
PRODUCT:..............................................................................................................................................14
PRICE:....................................................................................................................................................14
PLACE:....................................................................................................................................................14
PROMOTION:.........................................................................................................................................14
SALES STRATAGY:.......................................................................................................................................14
HR AND MANAGEMENT REQUIREMENT:..............................................................................................14
PRODUCTION AND OPERATING REQUIREMENT:.......................................................................................15
FINANCIAL PROJECTION:...........................................................................................................................16
COSTING:..............................................................................................................................................16
BALANCE SHEET:....................................................................................................................................16
INCOME STATEMENT:.............................................................................................................................17
PAYBACK PERIOD:..................................................................................................................................18
SALARY DISTRIBUTION:..........................................................................................................................19
 PANINI GIOIA
USP:
Our USP is that we offer Caf services according to like of our customers and also
variety of books.

PURPOSE:
We have started this business to earn revenue and also because cooking is our
hobby. We are going to start from low scale as we are new to the business and
less experienced. After being established for sometime then we will expend our
business. This business means a lot to us and we will make sure to run it smoothly
and properly.

INTRODUCTION:
The name of our business is BILLZ & BOONZ which covers both caf and books .As
the world is getting faster day by day; the book reading is being ignored, to bring
back value to the books and to the books lovers we have started this project so
that we give a comfortable environment with healthy snacks to our readers.
People irrespective of their age love to read books .but they need a cozy
environment where they can read without being interrupted so keeping this in
mind we are providing them with a clean and cozy environment with healthy
snacks.

VISION:
Our vision is to become one of the best and loved book cafes

MISSION:
We take pride in making perfect snacks and every time providing best books to
read and providing courteous and helpful service on time, all the time. Every
customer says, Ill be back!
CORE VALUES:

Respect and Honor: We respect and honor our customers, our

employees and our community through principles of truth, integrity and
ethics.
Team Work: We all work hand in hand to deliver best serving
experience possible to our customers.

Committed to Excellence: We pride ourselves on our commitment of

offering highest quality and great-tasting coffee and snacks and superior
service as well.

INTRODUCING PRODUCTS:
The products we are lunching are given below:
Coffee & Snacks
Books & Novals

MACRO AND MICRO ENVIRONMENT ANALYSIS:

MARKET TARGET:
We are targeting working population which include working, as well as non
working population in Karachi Pakistan.
MARKET SEGMENTATION:

GEOGRAPHIC
COUNTRY PAKISTAN
CITY KARACHI

DEMOGRAPHIC
AGE 16 AND ABOVE
GENDER MALE AND FEMALE
INCOME ALL CLASSES OF PEOPLE CAN AFFORD
OCCUPATION WORKING , NON WORKING AND STUDENTS

PSYCHOGRAPHIC
SOCIAL CLASS LOWER CLASS, MIDDLE CLASS, UPPER CLASS
LIFESTYLE ACHIEVERS

BEHAVIORAL
OCCASIONS EVERY OCASSION
BENEFITS SAFE AND HEALTHY, INCREASES GK
USER STATUS AWARE
READINESS STAGE INFORMED, INTRESTED, AWARE
ATTITUDE TOWARDS PRODUCT POSITIVE

CUSTOMER NEEDS AND WANTS:

By keeping in mind the customers needs and wants we are introducing our
product which is snacks and books. We are keeping the prices reasonable so that
everyone can get it. These snacks are healthy and homemade. Not only this but
we also provide different books every time our customers visits us. Our place is
great for book lovers. We provide clean and cozy environment to our customers.
We are trying to satisfy our customers with what they want because if customers
are happy then we are happy and satisfied.

MANEU:
COFFEE

TEA

FRESH JUICES

PIZZA (SMALL)

SANDWICHES

CAKE PIECES

DONUT

FILLED BUNS

ONE BITE BURGER

KEY FACTORS OF SUCCESS:

Our key factors of success are given below:

Healthy and nutritious

Variety of choices
Reasonable price
Good quality
Good range of books
COMPITATOR ANALYSIS:
We have very strong competitors in the business world which creates a tough
competition for us. As we are new and inexperienced we will need time to
stabilize our selves. To compete with them we are introducing new and unique
ideas. Our competitors include:
LONDON BOOKSHOP CAFE
HOGWARDS CAFE
CAF CHATTER BOX

TECHNOLOGY:
The technologies we are using are
SANDWICH MAKER
COMPUTERS
OVEN
VACUM CLEANER
BLENDER
JUICER EXTRACTOR
CITRUS JUICER
DEEP FREEZER
FRIDGE
DISPENSER
CAMRAS
MIXER
MICROWAVE
STOVE
A/C, FAN
LIGHTS
CREDIT CARD MACHINE
WIFI DEVICES
SECURITY ALARAMS
SWOT ANALYSIS:
STRENGTH:

Our strength is to provide healthy and tasty food which our customers can have
according to their likes and desire in a neat and clean environment. Our products
are healthy and nutritious and are of affordable price. Along with this we are also
providing books of different genres.

WEAKNESS:

Our weakness is that we are new and inexperienced in this business. We are not
well established like others and we have a weak social media presence as well.
Not only do this but we have enough capital and human resource due to this we
are starting from a small venture.

OPPORTUNITIES:

As there is no one offering book cafe it is an opportunity for us to introduce our

product and services. We are providing books along with snacks to energize their
taste buds. As there is no one offering books with caf services this will give boost
to our business.

THREAT:

Availability of similar products of different brands is a great threat to our

company. We are facing great threat due to economic restriction. One of the
major sources of threat is political issues. As well as rise and fall of prices of
grocery required for making snacks.
PESTLE ANALYSIS:
POLITICAL ANALYSIS:

The main political factor is about sourcing the raw materials. For this reason, the
company wants to adhere to social and environmental norms. It is willing to follow
the sourcing strategies. It gives importance to fair trade practices. Another impact
is the need to follow the laws and regulations. Some other factors to consider
are:
Tax policy
Employment laws

ECONOMIC FACTORS:

Due to the tremendous increase in prices this has convinced buyers to shift to
cheaper alternatives. As they did not quit buying snacks and books, so we seek an
opportunity here. The company has to deal with rising labor and operational
costs. The inflationary environment and falling profitability is causing a lot of
stress. Some other economic factors which can affect billz & boonz are:
Local currency exchange rates
Local economic environment in different markets
Taxation level

SOCIAL FACTOR:

As already stated, we can offer cheaper products but it might have to sacrifice the
quality. This is the main socio-cultural challenge that the start-up faces. It will
expand consumer base to include the buyers from the lower and the middle-
income tiers. The baby boomer generation is retiring. This means spending by
older consumers will decrease. Now, we will have to tap the Gen X and the
Millennial as customers. Other socio-cultural factors to focus on are:
Changing family patterns
Consumer preferences
Changing work patterns
Changes in lifestyles of population
The level of education of the population in local markets
TECHNOLOGY FACTOR:

The company introduced Wi-Fi capabilities in its outlets. Internet is important to

the consumers. They can now surf the web and do work while reading books. This
is an added value to the brand. It enhances the overall consumer experience. We
are also looking forward for introducing app with discount coupons. Some other
technological factors to keep in mind are:
Emergence of innovative technology
Developments in agriculture

ENVIRONMENTAL FACTOR:

Some of the environmental factors we worry about are:

Environmental rules and regulations
Environmental disasters in country
Global warming and other environmental issues in a global level

LEGAL FACTOR:

Billz&boonz must ensure that it does not violate any laws and regulations in the
home market and countries from where they buy raw materials. Others factors
that might affect the company are:
Introduction of stricter customs and trade regulations
Licensing regulations related to the industry.
COSMEC ANALYSIS:

CUNSUMER:

Our target Customers are over all population including working, as well as non
Working Population. We are introducing our product by keeping in mind the
customers needs and Wants. This outlet is great for book lovers. For improving
our business we also conduct feedback analysis.

OBJECTIVE OF COMPANY:

We have introduced this product to gain surplus and consumer loyalty

By providing customers with clean and cozy environment we are getting
their trust
It makes them loyal to our company and builds their trust stronger
Due to our high quality products and variety of books more customers will
approach us
Our customers unbreakable trust and loyalty will take our company to new
heights

SUPPLIER AND SHARE HOLDER:

We buy our raw material from different sources like wholesale market, imtiaz,
meat one etc. as we are new and are not well established so we dont have share
holders now. At the moment we three are investing in business because we are
starting a small business when we will have enough experience and capital then
we will expand our business and ask for shareholders too.

MARKETING INTERMEDETRIES:

We are marketing our product by distributing palm flits and making banners. We
are also working on making pages on social media websites. As we are new we
dont have strong media support but we are trying are best to promote are
business.
EMPLOYEES:

As we are starting a small business we are not hiring many employees. We are
hiring a cook, two waiter , manager and sweeper for our business.

COMPITATORS:

We have very strong competitors in the business world which creates a tough
competition for us. As we are new and inexperienced we will need time to
stabilize our selves. To compete with them we are introducing new and unique
ideas.

MARKETING AND SALES STUDY:

MARKET DRIVEN STRATEGY:

We are following this type of strategy because we want to follow market trend,
secondly these strategies will give strength to our goals and we also believe that it
would be a starting point in business strategy formulation.
STRATEGY PRICING:

We have priced our product as such that everyone can afford it weather it is upper
class, middle class or lower class.
PROMOTIONAL STRATAGY:

We are using promotional strategies which include advertising which is basically

how a company communicates with its customers. We have used banners, and
palm flits for our ventures publicity and to make people aware about its presence.
Secondly we have also used social media for promoting our business.
MARKETING MIX:

Marketing mix is also called 4Ps.

PRODUCT:

The project which we are launching is BILLZ&BOONZ we will provide snacks

made using our secrete blend of spices which will conquer your taste buds and
books which will be food for your thoughts.
PRICE:
We have kept the price of our product somewhat reasonable so that anyone can
enjoy anytime they want.
PLACE:
We are launching our project in Gulshan as there is no book caf there and there
are more book lovers there.
PROMOTION:

We are promoting our product by making palm flits, bill boards and advertisement
throughout the country. We have distributed palm flits in all super markets and
local stores. We are also using social media websites.
SALES STRATAGY:

Our sales and market campaign to be most effective it must be focused on utilizing
local media platforms. The message must be Strong winning and clearly
understood by the market if budget allows usage of marketing agency can be
useful. Social and environmental responsibility is becoming a very important
factor of any business strategy.
HR AND MANAGEMENT REQUIREMENT:
Our HR policies include

Annual leave
Readjustment and retirement
Managing and mentoring performance
Compliance
OPERATIONS PLAN:
Snacks are that can be prepared and served very quickly. Operation plans typically
refer to food sold in a shop with fast preparations and served to the customers in
a packaged form for takeout or can be consumed at the shop. The operational
plan is an essential component to our business plan and it tells the reviewers how
we are going to get our product out to market. We have positioned our products
as value for money and quality snacks and books but at the same time we are not
serving our customers we want our customers to help themselves this strategy
will also work as word of mouth promotion where the experienced customer will
tell new customer creating a unique interest in the mind of potential customers.
Our management includes
Manager
Cooks
Quality manager
Quality supervisor
Maintenance
Cooks prepare in a prompt, safe and clean manner to ensure complete customer
satisfaction. Quality manager makes sure that good quality of raw material is
being used and food is made in a neat and clean environment. Supervisor keeps
an eye on everyone and keeps motivating the staff.
PRODUCTION AND OPERATING REQUIREMENT:

A snack which can be prepared very quickly as half of the thing used to produce
something is already ready or prepared now preparing a snack will start with
having all the necessary vegetables on its place which means having our
inventories on place. Once an order is received the associate behind the service
counter will begin to assemble the customer order based on sales data which will
be displayed on a monitor. Each associate behind the service counter will be
responsible for a certain aspects of the assembly line such as placing the
necessary ingredients in the bread, adding the required condiments and making
sure the meal is properly wrapped before delivery and set on a serving container.

FINANCIAL PROJECTION:
COSTING:

TOTAL INVESTMENT (10,85,000)

RENT+ BUILDING ADVANCE (365,000)
KITCHEN SETUP WITH REQUIRED MACHINERY (302,500)
WATER & GAS ARRANGEMENT (60,000)
UTENSILS (25,000)
RAW MATERIAL FOR SANDWICH MAKING (100,000)
ADVERTISEMENT (50,000)
OUTSIDE SELLING AREA ARRANGEMENT (70,000)
ELECTRICITY ARRANGEMENT (12,500)
CASHIER EQUIPMENT & COMPUTER (100,000)
5 MEMBERS FOR OPERATING BUSINESS
BALANCE SHEET:
ASSETS Year 1 Year 2 Year 3 Year 4 Year 5

Cash 840,000 10,80,000 12,48,000 21,00.000 25,20,000

Account Receivable - - - - -
Raw Materials 12,00,000 17,40,000 19,44,000 20,76,000 21,84,000

TOTAL CURRENT ASSETS 20,40,000 28,20,000 31,92,000 41,76,000 47,04,000

Machinery & Kitchen 302,500 272,250 245,025 220,523 198,471
Equipment
Furniture & Fixture for 70,000 63,000 56,700 51,030 45,927
Reception
Cashier Equipment & 100,000 90,000 80,000 70,000 60,000
Computer

TOTAL FIXED ASSETS 472,500 425,250 381,725 341,553 304,398

Software 360,000 360,000 360,000 360,000 360,000
TOTAL ASSETS: 28,72,500 36,05,250 39,33,725 48,77,553 53,68,398

LIABELITIES:
Deferred Income Tax 270,000 297,000 326,700 359,376 395,316
OWNERs EQUITY
Paid-Up Capital 26,02,500 26,02,500 26,02,500 26,02,500 26,02,500
Retained Earning - 705,750 10,04,525 19,15,677 23,70,582
TOTAL EQUITY: 26,02,500 33,08,250 36,07,025 45,18,177 49,73,082
TOTAL LIABILITY 28,72,500 36,05,250 39,33,725 48,77,553 53,68,398

INCOME STATEMENT:
Year 1 Year 2 Year 3 Year 4 Year 5

Sales 40,00,000 58,40,000 64,80,000 69,20,000 72,80,000

Cost of good sold (12,00,000) (17,40,000) (19,44,000) (20,76,000) (21,84,000)

GROSS PROFIT 28,00,000 41,00,000 45,36,000 48,44,000 50,96,000

Salary exp 960,000 10,08,000 10,58,400 11,11,320 11,66,886

Communication & 31,200 31,824 32,460 33,109 33,771
Advertising exp

Maintenance exp 36,000 36,720 37,454 38,203 38,967

Rent exp 780,000 858,000 943,800 10,38,180 11,41,998

Water/Gas exp 25,200 25,704 26,218 26,742 27,277

Software Maintenance 18,000 18,900 19,845 20,837 21,878

exp
Electricity exp 120,000 122,400 124,848 127,345 129,892

TOTAL OPERATIONAL (19,70,400) (21,01,548) (22,43,025) (23,95,736) (25,60,669)

EXPENCE
INCOME BEFORE 829,600 19,98,452 22,92,975 24,48,264 25,35,331
TAXATION (270,000) (297,000) (326,700) (359,376) (395,316)
(Less)Income Tax
NET INCOME 559,600 17,01,452 19,66,275 20,88,888 21,40,015

PAYBACK PERIOD:

0 1 2 3 4 5

-10,85,000 559,600 17,01,452 19,66,275 20,88,888 21,40,015

PAYBACK PERIOD = 2+ 525,400/17, 01,452

= 1.3 year
SALARY DISTRIBUTION:

S. Cook= 35,000

Cook= 25,000

Cashier= 8,000

Helper= 12,000