This course covers topics related to data analytics and customer relationship management, including introduction to RFM modeling, customer profiling and segmentation, customer lifetime value, market basket analysis, association rule mining, and product marketing strategies.
This course covers topics related to data analytics and customer relationship management, including introduction to RFM modeling, customer profiling and segmentation, customer lifetime value, market basket analysis, association rule mining, and product marketing strategies.
This course covers topics related to data analytics and customer relationship management, including introduction to RFM modeling, customer profiling and segmentation, customer lifetime value, market basket analysis, association rule mining, and product marketing strategies.
Introduction to RFM modelling Customer profiling and segmentation Introduction to Customer Lifetime Value Introduction to Market Basket Analysis Introduction to Association Rule Mining Product marketing strategies