Everyday

1. Top of mind pressence because of emotional

connection and the oldest player in the market
2. Lower price as compared to milk
3. Widely available
4. Nestle's strong market position in the overall
dairy category (Nido, Milkpak etc)
5. Convenience in usage (SKUs, easy to dissolve,
Strengths
available in both liquid & powder)
6. Longer shelf life than milk
7. Superior taste because of greater content of
milk fats as compared to other whiteners which
are totally vegetable fat based.
8. Consistent quality
9. Hygienic

1. Can't be used by Diabetic patients due to sugar

content

Weaknesses 2. Not creating a pull for lower SECs and rural

market
3. Costlier than other tea whitners
4. Can only be used as tea whitener
5. Less nutritious than milk
 Loose Milk

1. Pakistan is 6th largest producer of milk

2. All purpose use (whitener, drinking etc)

3. Organic milk-contain all dairy nutrients

4. Easily available

5. Perception of being lowest in price

1. Lower yield of animals (6000 L/yr as

compared to 11000 L/yr in developed
countries) and wastage due to inefficient
supply chain, so higher price
2. Adulteration

3. Can't preserve for long

4. Unhygeinic
5. Inconsistent quality