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Henry Weinhard's Pitchbook
Henry Weinhard's Pitchbook
Root
BEER
Gourmet Soda
PRoduct Redesign
New
Old
C ontents
PRInT AD-----------
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----------------XI
Redesign P lan
THE IDEa
GROWING UP THIS IS ALWAYS
BEEN ONE OF MY FAVORITE ROOT
BEERS TO DRINK HOWEVER I
ALWAYS THOUGHT THE LABEL
LOOKED OLD AND OUTDATED. I
FELT AS IF THIS IS A GOOD
OPPORTUNITY TO TAKE A BRAND
THAT I LIKE AND BRAND IT WAS
SOMETHING MODERN. WHICH
WOULD HELP BOOST SALES, DRIVE
TRAFFIC, AND ULTIMATELY MAKE
THEM MORE MONEY.
TArGeT AUDIeNCE
THE GROUP THAT THIS IS
TARGETED AT IS THE AGE GROUP
FROM THE RANGE 14-30. IT IS
DIRECTED AT THE YOUNGER
GENERATION AND TRYING TO
BREAK THE MOLD FROM THE OLD
LOOKING LOGO THAT THE ROOT
BEER COMPANY ONCE HAD.
PRODuCT HISTORY
HENRY WEINHARD'S PRIVATE
RESERVE STARTED BEING BREWED
IN 1856 IN PORTLAND, OREGON.
THE BREWERY WAS OWNED BY
THE BREWER HENRY WEINHARD
FAMILY, WHO ALSO MADE A LINE
OF SOFT DRINKS WHICH SURVIVES
TO THIS DAY.
Fonts & C olors
SWISTBLNK
T rattatello
Wisdom
Ranger
MarOON
R - 142 C - 29 HEX - 8E3436
G - 52 M - 88
B - 54 Y - 75 PANTONE - 7623 C
K - 27
TaN
R - 230 C - 10 HEX - E6E6CD
G - 230 M-5
B - 203 Y - 22 PANTONE - 7527 C
K-0
GraY
R - 151 C - 43 HEX - 979486
G - 148 M - 36
B - 134 Y - 46 PANTONE - 0961 C
K-3
GOLD
R - 113 C - 47 HEX - 715B3E
G - 91 M - 54
B - 62 Y - 77 PANTONE - 7561 C
K - 31
BUrnT OraNGE
R - 145 C - 32 HEX - 915538
G - 85 M - 68
B - 56 Y - 81 PANTONE - 7434 C
K - 23
P ackage D esign
FIRST DESIGN
FINISHED DESIGN
Final
VAN VISUAL