Client Name: Spykar 0

Objective: Microsites, SEO, Media Plan, Digital TVCs

Agency: Everymedia Technologies Pvt. Ltd.
Duration: Min 12 months

Terms & Conditions

Costs are exclusive of taxes
Media Buy, if any is charged at 15% project management fee
Client Name: Spykar
Objective: Microsites, Mobile App, SEO, Media Plan, Digital TVCs
Agency: Everymedia Technologies Pvt. Ltd.
Duration: 12 months
Sr.No Activities

1 Social Media Optimization

2 Digital TVCs

3 ORM (Via EveryMedia Ensights)

4 SEO
 4 SEO

5 Mobile App

Terms & Conditions

Costs are exclusive of taxes
Media Buy, if any is charged at 15% project management fee
Video Costs do not include lodging,location costs.
Digital TVCs

Platforms Particulars

Facebook
Creating content and communication strategy
Twitter Conceptualizing engagement strategy
Creating and maintaining social media properties
Content creation, regular updates
Google Plus Exclusive posts around communication strategy, brand
message and products
Seeding content on relevant forums and groups on
Instagram Facebook
Building an interactive community by sharing relevant
YouTube information
Respond to queries & customer service
Outreach: Seeding & Bookmarking
Creative for SMO Monitoring social media properties
Weekly/Monthly/Quarterly Reports

Sending out articles on weekly basis

Influence publishers and update them with latest
and first hand information
Digital PR ( Value Add Component) Collating links and building the brand through Online
PR
Use accomplishments and success as Pegs

Production
Pre-Production
Post-Production

Listening
Reporting

On Page SEO
Off Page SEO
 24-26 keywords

iOS & Android app

 Cost

1,80,000 PM

TBD

1,50,000 PM

1,00,00 PM
8,00,000
 Digital Media Plan - Spykar : Dare2Be

Facebook
Property
Facebook
Total

Google
Property
Google
Total

YouTube
Property
Youtube
Total

Mobile
Property
Vdopia
Total

Web Portals
Property
Display Banner
Total
GRAND TOTAL
Media buying, planning and executing
Media Buying Cost to Client
Project Management fees at 15%
Service tax @12.36%
Total investment

Please Note:
1. Creative cost for banners and concept banner will be additional.
2. Concept banner will take 7 working days subject to plan & concept approval
3. Proper campaign reports will be submitted at the time of billing.
4. Payment Terms - 100% Advance
 Digital Media Plan - Spykar : Dare2Be

Facebook
Particulars
Stamp Ads and Newsfeed Ads for Likes
Promoted Post - for getting more engagement on post (2 posts)
Total

Google
Particulars
Engagement Banners
Total

YouTube
Particulars
True View
Total

Mobile
Particulars
Video Pre Rolls
Total

Web Portals
Particulars
Slider/Interstitial and Expando banners - Targeting tier 2 & 3 cities
Total
GRAND TOTAL
Media buying, planning and executing
INR 500,000
INR 75,000
INR 9,270
INR 584,270

rs and concept banner will be additional.

ke 7 working days subject to plan & concept approval
will be submitted at the time of billing.
dvance
: Dare2Be

Deliverables Cost Duration

10,000 - 14,000 Likes INR 70,000 1 Month
4,285 - 6,000 Engagements INR 30,000 4 Days
INR 100,000

Deliverables Cost Duration

20,000 - 33,333 Engagements INR 100,000 1 Month
INR 100,000

Deliverables Cost Duration

25,000 Views INR 100,000 1 Month
INR 100,000

Deliverables Cost Duration

111,111 Views INR 100,000 1 Month
INR 100,000

Deliverables Cost Duration

909,091 Impressions INR 100,000 1st Month
INR 100,000
INR 500,000

Total investment
 Digital Media Plan - Spykar : Digital PR

Facebook
Property
Facebook
Total

Twitter
Property
Twitter
Total

Web Portals
Property
Display Banner
Total
GRAND TOTAL
Media buying, planning and executing
Media Buying Cost to Client
Project Management fees at 15%
Service tax @12.36%
Total investment

Please Note:
1. Creative cost for banners and concept banner will be additional.
2. Concept banner will take 7 working days subject to plan & concept approval
3. Proper campaign reports will be submitted at the time of billing.
4. Payment Terms - 100% Advance
 Digital Media Plan - Spykar : Digital PR

Facebook
Particulars
Stamp Ads and Newsfeed Ads for Likes
Promoted Post - for getting more engagement on post (2 posts)
Total

Twitter
Particulars
Promoted Account & Promoted Trend
Total

Web Portals
Particulars
Slider/Interstitial and Expando banners - Targeting tier 1, 2 & 3 cities
Total
GRAND TOTAL
Media buying, planning and executing
INR 1,000,000
INR 150,000
INR 18,540
INR 1,168,540

rs and concept banner will be additional.

ke 7 working days subject to plan & concept approval
will be submitted at the time of billing.
dvance
: Digital PR

Deliverables Cost Duration

10,000 - 14,000 Likes INR 140,000 1 Month
4,285 - 6,000 Engagements INR 60,000 4 Days
INR 200,000

Cost in USD Cost Duration

$10,000 INR 600,000 3 Months (Jan to Mar)
INR 600,000

Deliverables Cost Duration

1,818,182 Impressions INR 200,000 1 Month
INR 200,000
INR 1,000,000

Total investment
 Digital Media Plan - Spykar : Dr Spykar

Facebook
Property
Facebook
Total

Google
Property
Google
Total

YouTube
Property
Youtube
Total

Mobile
Property
Vdopia
Total

Web Portals
Property
Display Banner
Total
GRAND TOTAL
Media buying, planning and executing
Media Buying Cost to Client
Project Management fees at 15%
Service tax @12.36%
Total investment

Please Note:
1. Creative cost for banners and concept banner will be additional.
2. Concept banner will take 7 working days subject to plan & concept approval
3. Proper campaign reports will be submitted at the time of billing.
4. Payment Terms - 100% Advance
 Digital Media Plan - Spykar : Dr Spykar

Facebook
Particulars
Stamp Ads and Newsfeed Ads for Likes
Promoted Post - for getting more engagement on post (2 posts)
Total

Google
Particulars
Engagement Banners
Total

YouTube
Particulars
True View
Total

Mobile
Particulars
Video Pre Rolls
Total

Web Portals
Particulars
Slider/Interstitial and Expando banners - Targeting tier 2 & 3 cities
Total
GRAND TOTAL
Media buying, planning and executing
INR 500,000
INR 75,000
INR 9,270
INR 584,270

rs and concept banner will be additional.

ke 7 working days subject to plan & concept approval
will be submitted at the time of billing.
dvance
pykar

Deliverables Cost Duration

10,000 - 14,000 Likes INR 70,000 1 Month
4,285 - 6,000 Engagements INR 30,000 4 Days
INR 100,000

Deliverables Cost Duration

20,000 - 33,333 Engagements INR 100,000 1 Month
INR 100,000

Deliverables Cost Duration

25,000 Views INR 100,000 1 Month
INR 100,000

Deliverables Cost Duration

111,111 Views INR 100,000 1 Month
INR 100,000

Deliverables Cost Duration

909,091 Impressions INR 100,000 1 Month
INR 100,000
INR 500,000

Total investment
 Digital Media Plan - Spykar : Spykupurlife

Facebook
Property
Facebook
Total

Mobile
Property
V Serv
Total

Web Portals
Property
Display Banner
Total
GRAND TOTAL
Media buying, planning and executing
Media Buying Cost to Client
Project Management fees at 15%
Service tax @12.36%
Total investment

Please Note:
1. Creative cost for banners and concept banner will be additional.
2. Concept banner will take 7 working days subject to plan & concept approval
3. Proper campaign reports will be submitted at the time of billing.
4. Payment Terms - 100% Advance
 Digital Media Plan - Spykar : Spykupurlife

Facebook
Particulars
Stamp Ads and Newsfeed Ads for Likes
Promoted Post - for getting more engagement on post (2 posts)
Total

Mobile
Particulars
Engagement Banner - Click to landing page
Total

Web Portals
Particulars
Slider/Interstitial and Expando banners - Targeting tier 1, 2 & 3 cities
Total
GRAND TOTAL
Media buying, planning and executing
INR 500,000
INR 75,000
INR 9,270
INR 584,270

rs and concept banner will be additional.

ke 7 working days subject to plan & concept approval
will be submitted at the time of billing.
dvance
purlife

Deliverables Cost Duration

10,000 - 14,000 Likes INR 70,000 1 Month
4,285 - 6,000 Engagements INR 30,000 4 Days
INR 100,000

Deliverables Cost Duration

66,667 Clicks INR 200,000 1 Month
INR 200,000

Deliverables Cost Duration

1,818,182 Impressions INR 200,000 1 Month
INR 200,000
INR 500,000

Total investment
Audience Details: Audience Details:

Location: India Location: India

Age: 16 - 22 Age: 22 - 35
Interests: Interests:

Mango (clothing), united colors benetton, Bebe Stores, allen

Mango (clothing), united colors benetton, Bebe Stores, allen
solly, calvin klein jeans, Calvin Klein, Diesel (brand), forever
solly, calvin klein jeans, Calvin Klein, Diesel (brand), forever
new, Lee Cooper, levis, Park Avenue, Pepe Jeans, Peter
new, Lee Cooper, levis, Park Avenue, Pepe Jeans, Peter
England, pavers england, Provogue, Inorbit Mall, Fashion
England, pavers england, Provogue, Inorbit Mall, Fashion week,
week, fashion designer, Lifestyle brand, Lifestyle magazine,
fashion designer, Lifestyle brand, Lifestyle magazine, Luxury
Luxury magazine, i love fashion, style fashion,
magazine, i love fashion, style fashion, Cosmopolitan
Cosmopolitan (magazine), Hard Rock Cafe, tryst, Mainland
(magazine), Hard Rock Cafe, tryst, Mainland China, Blue Frog,
China, Blue Frog, hype club, aer, Zara (retailer), vero moda,
hype club, aer, Zara (retailer), vero moda, promod, spykar,
promod, spykar, Vogue (magazine), Prison Break, Harper's
Vogue (magazine), Prison Break, Harper's Bazaar, Marie Claire,
Bazaar, Marie Claire, H&M, Forever 21, Guess (clothing),
H&M, Forever 21, Guess (clothing), Vanity Fair (magazine),
Vanity Fair (magazine), DKNY, Gap Inc., Suits (TV series),
DKNY, Gap Inc., Suits (TV series), House (TV series), Fringe
House (TV series), Fringe (TV series), The Big Bang (TV
(TV series), The Big Bang (TV series), The Big Bang Theory,
series), The Big Bang Theory, House of Cards (U.S. TV
House of Cards (U.S. TV series), Game of Thrones, Hannibal
series), Game of Thrones, Hannibal (film), Grey's Anatomy,
(film), Grey's Anatomy, how met your mother, How I Met Your
how met your mother, How I Met Your Mother, How I Met
Mother, How I Met Your Mother (season 7), How I Met Your
Your Mother (season 7), How I Met Your Mother (season 8),
Mother (season 8), How I Met Your Mother (season 9), Mad
How I Met Your Mother (season 9), Mad Men, Two and a
Men, Two and a Half Men, 24 (TV series), Dexter (TV series),
Half Men, 24 (TV series), Dexter (TV series), Homeland (TV
Homeland (TV series), Criminal Minds, Gucci, Versace, Michael
series), Criminal Minds, Gucci, Versace, Michael Kors,
Kors, Armani, Burberry, Hermes, La Senza, Rolex, Rado
Armani, Burberry, Hermes, La Senza, Rolex, Rado (watch),
(watch), Seiko, TAG Heuer, Tissot, Zenith (watchmaker), Dolce
Seiko, TAG Heuer, Tissot, Zenith (watchmaker), Dolce &
& Gabbana, Fendi, Omega SA, Cartier (jeweler), Louis Vuitton,
Gabbana, Fendi, Omega SA, Cartier (jeweler), Louis
Raymond Weil, Prada, Hugo Boss, Chanel No. 5, Elizabeth
Vuitton, Raymond Weil, Prada, Hugo Boss, Chanel No. 5,
Arden, Chanel, Christian Dior S.A., Breguet (watch), Fashion
Elizabeth Arden, Chanel, Christian Dior S.A. or Breguet
accessories, Wrangler (jeans) or denizen asia
(watch)

Potential Reach: 8,600,000 people Potential Reach: 15,000,000 people

Audience Details: Metro Cities

Location: India: Hyderabad (+25 mi) Andhra Pradesh; Delhi (+25 mi)
Delhi; Ahmedabad (+25 mi), Surat (+25 mi) Gujarat; Mumbai (+50
mi), Pune (+25 mi) Maharashtra; Bangalore (+25 mi) Karnataka;
Jaipur (+25 mi) Rajasthan; Chennai (+25 mi) Tamil Nadu; Calcutta
(+25 mi) West Bengal

Age: 16 - 35
Interests:

Mango (clothing), united colors benetton, Bebe Stores, bebe stores,

allen solly, calvin klein jeans, Calvin Klein, Diesel (brand), forever
new, Lee Cooper, levis, Park Avenue, Pepe Jeans, Peter England,
pavers england, Provogue, Inorbit Mall, Fashion week, fashion
designer, Lifestyle brand, Lifestyle magazine, Luxury magazine, i
love fashion, style fashion, Cosmopolitan (magazine), Hard Rock
Cafe, tryst, Mainland China, Blue Frog, hype club, aer, Zara
(retailer), vero moda, promod, spykar, Vogue (magazine), Prison
Break, Harper's Bazaar, Marie Claire, H&M, Forever 21, Guess
(clothing), Vanity Fair (magazine), DKNY, Gap Inc., Suits (TV
series), House (TV series), Fringe (TV series), The Big Bang (TV
series), The Big Bang Theory, House of Cards (U.S. TV series),
Game of Thrones, Hannibal (film), Grey's Anatomy, how met your
mother, How I Met Your Mother, How I Met Your Mother (season 7),
How I Met Your Mother (season 8), How I Met Your Mother (season
9), Mad Men, Two and a Half Men, 24 (TV series), Dexter (TV
series), Homeland (TV series), Criminal Minds, Gucci, Versace,
Michael Kors, Armani, Burberry, Hermes, La Senza, Rolex, Rado
(watch), Seiko, TAG Heuer, Tissot, Zenith (watchmaker), Dolce &
Gabbana, Fendi, Omega SA, Cartier (jeweler), Louis Vuitton,
Raymond Weil, Prada, Hugo Boss, Chanel No. 5, Elizabeth Arden,
Chanel, Christian Dior S.A., Breguet (watch) or Fashion accessories

Potential Reach: 11,200,000 people

Audience Details: Tier 2 & 3 Cities

India: Jamnagar (+10 mi) Gujarat; Jammu (+10 mi), Srinagar

(+10 mi) Jammu and Kashmir; Nagpur (+10 mi) Maharashtra;
Amritsar (+10 mi), Jalandhar (+10 mi), Ludhiana (+10 mi)
Punjab; Jaipur (+10 mi), Jodhpur (+10 mi) Rajasthan; Patna
(+10 mi) Bihar; Bhopal (+10 mi), Indore (+10 mi) Madhya
Pradesh; Varanasi (+10 mi) Uttar Pradesh; Raipur (+10 mi)
Chhattisgarh

Age: 22 - 35
Interests:

Mango (clothing), united colors benetton, Bebe Stores, bebe

stores, allen solly, calvin klein jeans, Calvin Klein, Diesel
(brand), forever new, Lee Cooper, levis, Park Avenue, Pepe
Jeans, Peter England, pavers england, Provogue, Inorbit Mall,
Fashion week, fashion designer, Lifestyle brand, Lifestyle
magazine, Luxury magazine, i love fashion, style fashion,
Cosmopolitan (magazine), Hard Rock Cafe, tryst, Mainland
China, Blue Frog, hype club, aer, Zara (retailer), vero moda,
promod, spykar, Vogue (magazine), Prison Break, Harper's
Bazaar, Marie Claire, H&M, Forever 21, Guess (clothing),
Vanity Fair (magazine), DKNY, Gap Inc., Suits (TV series),
House (TV series), Fringe (TV series), The Big Bang (TV
series), The Big Bang Theory, House of Cards (U.S. TV series),
Game of Thrones, Hannibal (film), Grey's Anatomy, how met
your mother, How I Met Your Mother, How I Met Your Mother
(season 7), How I Met Your Mother (season 8), How I Met Your
Mother (season 9), Mad Men, Two and a Half Men, 24 (TV
series), Dexter (TV series), Homeland (TV series), Criminal
Minds, Gucci, Versace, Michael Kors, Armani, Burberry,
Hermes, La Senza, Rolex, Rado (watch), Seiko, TAG Heuer,
Tissot, Zenith (watchmaker), Dolce & Gabbana, Fendi, Omega
SA, Cartier (jeweler), Louis Vuitton, Raymond Weil, Prada,
Hugo Boss, Chanel No. 5, Elizabeth Arden, Chanel, Christian
Dior S.A., Breguet (watch) or Fashion accessories

Potential Reach: 840,000 people

Placements
flipkart.com
shopclues.com
sulekha.com
mysmartprice.com
fonearena.com
shopping.indiatimes.com
pricedekho.com
deals.ebay.in
yebhi.com
homeshop18.com
mouthshut.com
snapdeal.com
myoutlets.in
coolbuy.in
indiafreestuff.in
getfreedeals.co.in
bigsavings.in
couponkart.in
m.shopping-time.co.in
indianramp.com
fashionscrapbook.com
denimblog.com
Regional News News Tech /E-commerce Health/Lifestyle
Oneindia.in TheHindu.com Techtree.com Health.india.com
Amarujala.com Indian Express Digit.in Boldsky.com
Outlookhindi.com Asian Age Bgr.in Carryfitness.com
Jansatta.com In.com Gadgets.india.com Onlymyhealth.com
Webdunia.com Jagran.com PhoneArena.com Health.getit.in
Shrinews DNA Gizbot.com NewX.com
Khaskhabar.Com Abpnews Pcquest.com Ayushveda.com
Samaylive.com IBN7 Mobile9.com Completewellbeing.com
Jagbani.com Deccan Chronicle Pricedekho.com Haircareresources.com
PunjabKesari.in Mid-Day.Com Offeradda.com Medindia.net
Prabhatkhabar.com Daily Bhaskar Goprobo.com
Zee.marathi Zee News Mydala.com
Lokmat Dainik Bhaskar
Divyamarathi Outlookindia.com
Loksatta.com India Tv
Chennaionline.Com Deccan Herald
Dinamani.com Express India
Andhrabhoomi -epaper New Indian Express
Andhraprabha.com Pardaphash.com
Andhrajyothy.com Sahara Samay
Sakshi.com Itvnewsindia
SearchAndhra.com Mouthshut.com
Suryaa.com Post.jagran.com
APweekly.com 24dunia.com
Sangbadpratidin.com Tehelka.com
AnandaBazaar.com
Epratidin.in
Gujaratimidday.com
Divyabhaskar.com
Gujarat Samachar -epaper
Udayavani.com
Prajavani.com
Kannadaprabha.com
Maalaimalar.com
Madhyamam.com
Orissasambad.Com
Patrika.com
Rajasthanpatrika.com
Chandrikadaily.com
malayamlive.com
Keralakaumudi.com
Anweshanam.com
Varthamanam.com
Indiavisiontv.com
Tvnew.in
Malyalamvarika.com
Women Centric Student/Career
Tarladalal.com Indiancolleges.com
Mjaayka.com Careerfundas.com
Beautynewsindia.com JagranJosh.com
PeachesandBlush Aglasem.com
Wiseshe.com Oureducation.in
Bollywoodshaadis.com Cybertycoons.in
Bigindianwedding.com shaalaa.com
Weddings.getit.in Seminarprojects.com
Fashion.getit.in Inextlive.jagran.com
Food.getit.in Cybertoons.in
Cooks.ndtv.com
Post.jagran.com/Sakhi
Bhaskar.com/recipes
Sakhi.in
Womensweb.in
Keywords Channels
beauty https://www.youtube.com/user/gadgetsportal
gadgets https://www.youtube.com/user/IndiaGQ
shopping https://www.youtube.com/user/GadgetsPortalPlay
gadget https://www.youtube.com/user/TECHGURUAWAAZ
online shopping https://www.youtube.com/user/BethanysLife
shopping online https://www.youtube.com/user/Beautymantraindia
fashion shopping https://www.youtube.com/user/BeBeautiful
gadgets for guys https://www.youtube.com/user/CuteGirlsHairstyles
cool gadgets https://www.youtube.com/user/MindBodySoul
face products https://www.youtube.com/user/homeveda
gadget shop https://www.youtube.com/user/HerbalBeautyTips
usb gadgets https://www.youtube.com/user/TechyGUYS
spy gadgets
shoping
best facial products
facial products for women
new gadgets
shopping online india
online best shopping
online shopping sites
electronic gadgets
gadgets for boys
online shopping india
gadgets for men
shop online
live shopping
latest gadgets
internet shopping
online shop
best face products
computer gadgets
gadgets online
cool stuff
best skin products
best beauty products
beautician
facial products
online shopping australia
mobiles online shopping
online clothes shopping
online shops
india shopping online
shop
shopping sites
gizmo
gadgets shop
shopping websites
fun gadgets
best gadgets
cheap online shopping
gadget store
gadjets
tv shopping
car gadgets
gagets
pc gadgets
online shopping websites
high tech gadgets
online shopping for mobiles
beauty products
shop online india
online shopping usa
gadgets and gizmos
home shopping
make up tips
china gadgets
online india shopping
best online shopping sites
cosmetics brands
usb gadget
tech gadgets
funny gadgets
cheap cosmetics
cheap gadgets
online fashion shopping
cosmetic brands
online shopping mobiles
discount beauty products
cool gadgets for men
geek gadgets
spy gear
online shoping
shops
gadets
top gadgets
beauticians
clothes shopping online
make up
shopping india online
best online shopping
 Phase 1 - Dare2Be Phase 2 - Runway Diaries & Dr. Spykar Phase 3 - SpykUpUrLife
September October November December January February March April
- - - - 600,000 - - -
- 500,000 - - - 700,000 700,000 -
e 3 - SpykUpUrLife Phase 4
Total Budget
May June July Aug
- - - - 600,000
- - - - 1,900,000
 Thank you

Everymedia Technologies Pvt. Ltd.

Contact no: 022 6560 5444
www.everymedia.in
s Pvt. Ltd.
44