Scholarly Research Journal for Interdisciplinary Studies,

Online ISSN 2278-8808, SJIF 2016 = 6.17, www.srjis.com

UGC Approved Sr. No.45269, JULY-AUG 2017, VOL- 4/35

ljdkjh rFkk ifCyd Ldwy ds fo|kfFkZ;ksa dh O;kdj.k lEcU/kh v'kqf);ksa dk rqyukRed

v/;u

tkx`fr xqIrk
fganh v/;kid] ,- oh- ,e Ldwy, tlehr csnh, lgk;d ksQl
s j] ch- lh- ,e- dyst vQ ,tqds'ku

Lrqr 'kks/k v/;;u dk eq[; ms'; ljdkjh rFkk ifCyd Ldwy ds fo|kfFkZ;ksa ds O;kdj.k lEcU/kh v'kqf);ksa dk
rqyukRed v/;;u djuk FkkA bl v/;;u gsrq losZ{k.k fof/k dks viukrs gq, frn'kZ ds :i esa 100 ljdkjh Ldwy
rFkk 100 ifCyd Ldwy ds fo|kfFkZ;ksa dk p;u fd;k x;kA nkksa ds ladyu gsrq vuqla/kkudrkZ }kjk fufeZr 'u
i= dk ;ksx fd;k x;kA nkksa ds fo'ys"k.k gsrq e/;eku ,oe% ekud fopyu rFkk t-ratio, Table & graph dk
;ksx fd;k x;kA nkksa ds fo'ys"k.kksijkar ljdkjh rFkk ifCyd Ldwy Ldwy ds fo|kfFkZ;ksa ds O;kdj.k lEcU/kh
v'kqf);ksa esa egRoiw.kZ varj ik;k x;kA tcfd xzkeh.k {ks= ds ljdkjh rFkk 'kgjh {ks= ds ljdkjh Ldwy ds fo|kfFkZ;ksa
ds O;kdj.k lEcU/kh v'kqf);ksa esa fo'ks"k varj ugha ik;k x;kA xzkeh.k {ks= ds ifCyd Ldwy rFkk 'kgjh {ks= ds ifCyd
Ldwy ds fo|kfFkZ;ksa ds O;kdj.k lEcU/kh v'kqf);ksa esa Hkh fo'ks"k varj ugha ik;k x;kA
Scholarly Research Journal's is licensed Based on a work at www.srjis.com

Lrkouk
ekuo ,d lkekftd k.kh gSA mlds ikl Hkk"kk gh loksZke lk/ku gSA ftlds }kjk og vius Hkkoksa o~
fopkjksa dks dV djrk gSA euq"; vius Hkkoksa dh vfHkO;f bafxrks]a eq[k& eqkvksa vkfn ds ek/;e ls
Hkh djrk gSA ijarq euq"; ds bafxrksa vkSj i'kq&if{k;ksa dh /ofu;ksa dks Hkk"kk dh laKk ugha nh tk
ldrhA /ofu;ka tc eq[k ls fudyrh gSa] rc os Hkk"kk dk ekSf[kd ;k mPpfjr :i /kkj.k dj ysrh gSa]
ijUrq ;g /ofu;ka fof'k"V fpUgksa ds lkFk fy[kh tkrh gSa] rc og Hkk"kk dk :i /kkj.k djrh gSaA
ftlds }kjk ekuo vius Hkkoksa dks dV dj ldrk gS] ijUrq ;g Hkh lR; gS fd ekuo xyfr;ksa dk
iqryk gSA bl rjg og Hkk"kk dks cksyrs vkSj fy[krs le; dbZ rjg dh xyfr;ka djrk gS] ;g lc
mlds O;kdj.k ds v/kwjs Kku ds dkj.k gksrk gS] ftldk fuokj.k djuk vfuok;Z gSA
O;kdj.k& O;kdj.k okLro esa 'kCnksa ds ;ksx dk vuq'kkld gSA O;kdj.k ,slk lk/ku gS ] tks okD;
esa 'kCnksa dk LFkku fu/kkZfjr djrk gSA okLro esa O;kdj.k O;ogkj esa vkus okyh Hkk"kk dks O;ofLFkr
dj ds ml esa O;kIr fu;eksa dk fnXn'kZu djrk gSA 'kCnksa dk 'kq) :i fLFkj djuk] mudk oxhZdj.k
djuk] okD; esa 'kCnksa dk LFkku fu/kkZfjr djuk bR;kfn O;kdj.k ds eq[k dk;Z gSA vr% O;kdj.k ds
v/;;u ls Hkk"kk ds xBu dk lE;d Kku kIr gksrk gSA
Hkk"kk ifjorZu'khy gS] O;kdj.k mlds bl ifjorZu ij fu;a=.k dk dk;Z djrk gSA O;kdj.k Hkk"kk dks
vO;ofLFkr gksus ls cpkrk gS] Hkk"kk ds Lo#i dks 'kq) j[kus] mldks fofr;ksa ls cpus ds fy,
O;kdj.k dk Kku vfr vko';d gSAO;kdj.k ,d dyk gSA ftldk ms'; Hkk"kk ds ek/;e ls cksyus
Copyright 2017, Scholarly Research Journal for Interdisciplinary Studies
 Jagruti Gupta
(Pg. 6348-6352) 6349

vkSj fy[kus dh dyk dk fodkl djuk ekuk tkrk gS] ;fn Hkk"kk lh[kuh gSa rks O;kdj.k dh dyk Hkh
lh[kuh iM+x
s hA rkfdZd f"Vdks.k ls O;kdj.k dh f'k{kk blfy, Hkh vko';d gS D;ksafd fcuk blds
fo|kFkhZ vius Hkkoksa dks 'kq)rk ds lkFk dV ugha dj ldrsA blds vHkko esa fo|kFkhZ Hkk"kk mPpkj.k
vkSj ys[ku esa dbZ dkj dh v'kqf);ka djrs gSA O;kdj.k dk lgh Kku Hkk"kk ds ego dks Li"V :i
ls n'kkZrk gSA Hkk"kk mPpkj.k o~ ys[ku dh v'kqf);ksa dks nwj djus ds fy, O;kdj.k dk iw.kZ Kku vfr
vko';d gSA M- tSxj ds vuqlkj ]"pfyr Hkk"kk laca/kh fu;eks dh O;k[;k gh O;kdj.k gSA
bl {ks= esa ftrus Hkh vuqlU/kku gq, gS] muds }kjk bu leL;kvksa dks mtkxj fd;k x;k gS|
ftldk o.kZu bl dkj gSA paMhx<+ cgq& Hkk"kh kUr gSA ;fi ;gk fganh yksd O;ogkj esa i;kZIr
:i ls ;ksx dh tkrh gS ijarq vusd Hkk"kkvksa dk Hkko Hkh iM+rk gS] blfy, Nk= vkSj v/;kid Hkh
bl ls Hkkfor gS ftl ls mu Nk=ksa ds okpu vkSj ys[ku nksuksa esa v'kqf);ka ik;h tkrh gS] JhokLro
2012- fo|kFkhZ O;kdj.k ds fu;eksa dh tkudkjh ds vHkko esa vf/kd xyfr;ka djrs gS] yrk 2012-
Nk=& Nk=k, fganh fy[krs le; ,d tSlh xyfr;ka djrs gS] f;k2014- xzkeh.k o~ 'kgjh {ks= ds
ifCyd Ldwyksa ds Nk=ksa dh fganh ys[ku laca/kh v'kqf);ks ds e/; vad esa egRoiw.kZ varj gS] dkSj
2015- jktdh; mPprj ek/;fed fo|ky; ds fo|kfFkZ;ksa ds }kjk ys[ku esa dh tkus okyh v'kqf);ka
miyfC/k ijh{k.k dks Hkkfor djrh gS] dqlqe 2016-
bu vuqla/kkuksa ls Li"V gksrk gS fd fo|kfFkZ;ksa dh O;kdj.k lEcU/kh v'kqf);ksa ds fy, dbZ dkj ds
dkjd mkjnk;h gksrs gSA
leL;k dk dFku
ljdkjh Ldwy urFkk ifCyd Ldwy ds fo|kfFkZ;ksa dh O;kdj.k lEcU/kh v'kqf);ksa dk v/;;uA
ms';
1- ljdkjh Ldwy rFkk ifCyd Ldwy ds fo|kfFkZ;ksa dh O;kdj.k lEcU/kh v'kqf);ksa dk rqyukRed
v/;;uA
2- ljdkjh Ldwy rFkk ifCyd Ldwy ds Nk=ksa dh O;kdj.k lEcU/kh v'kqf);ksa dk rqyukRed
v/;;uA
3- ljdkjh Ldwy rFkk ifCyd Ldwy dh Nk=kvksa dh O;kdj.k lEcU/kh v'kqf);ksa dk rqyukRed
v/;;uA
4- xzkeh.k {ks= ds ljdkjh Ldwy rFkk ifCyd Ldwy ds fo|kfFkZ;ksa dh O;kdj.k lEcU/kh v'kqf);ksa dk
rqyukRed v/;;uA
5- 'kgjh {ks= ds ljdkjh Ldwy rFkk ifCyd Ldwy ds fo|kfFkZ;ksa dh O;kdj.k lEcU/kh v'kqf);ksa dk
rqyukRed v/;;uA

Copyright 2017, Scholarly Research Journal for Interdisciplinary Studies

 Jagruti Gupta
(Pg. 6348-6352) 6350

ifjdYiuk
1- ljdkjh Ldwy rFkk ifCyd Ldwy ds fo|kfFkZ;ksa dh O;kdj.k lEcU/kh v'kqf);ksa esa lkFkZd varj
ugha gksrk gSA
2- ljdkjh Ldwy rFkk ifCyd Ldwy ds Nk=ksa dh O;kdj.k lEcU/kh v'kqf);ksa esa lkFkZd varj ugha
gksrk gS|
3- ljdkjh Ldwy rFkk ifCyd Ldwy dh Nk=kvksa dh O;kdj.k lEcU/kh v'kqf);ksa esa lkFkZd varj
ugha gksrk gSA
4- xzkeh.k rFkk 'kgjh {ks= ds ljdkjh Ldwy ds fo|kfFkZ;ksa dh O;kdj.k lEcU/kh v'kqf);ksa esa lkFkZd
varj ugha gksrk gS
5- xzkeh.k rFkk 'kgjh {ks= ds ifCyd Ldwy ds fo|kfFkZ;ksa dh O;kdj.k lEcU/kh v'kqf);ksa esa lkFkZd
varj ugha gksrk gSA
v/;;u fof/k
Lrqr 'kks/k v/;;u esa losZ{k.k fof/k dk ;ksx fd;k x;k gSaA
midj.k
O;kdj.k dh v'kqf);ksa dh tkp ds fy, vuqla/kkudrkZ ds }kjk fufeZr 'u i= dk ;ksx fd;k
x;kA
lkaf[;dh rduhdsa
e/;eku (Mean), S.D, S.ED, t-ratio, Table & Graph.
nkksa dk la'ys"k.k vkSj fo'ys"k.k
fo|kfFkZ;ksa dh O;kdj.k lEcU/kh v'kqf);ksa dks n'kkZrh lkj.kh
Group N t-ratio Level of significance
ljdkjh Ldwy lEiw.kZ U;kn'kZ 100 8-2 Significant
ifCyd Ldwy lEiw.kZ U;kn'kZ 100
ljdkjh Ldwy Nk= 50 3-11 Significant
ifCyd Ldwy Nk= 50
ljdkjh Ldwy Nk=k,a 50 7-29 Significant
ifCyd Ldwy Nk=k,a 50
xzkeh.k {ks= ljdkjh Ldwy 50 1-83 Non-significant
'kgjh {ks= ljdkjh Ldwy 50
xzkeh.k {ks= ifCyd Ldwy 50 2-03 0.01 not significant
'kgjh {ks= ifCyd Ldwy 50 0.05 significant

lkj.kh ;g n'kkZrh gS fd ljdkjh Ldwy rFkk ifCyd Ldwy ds fo|kfFkZ;ksa dk t&ratio 8-2 gS tks
fd 0-05 vkSj 0-01 Lrj ij Lohdk;Z gSA ljdkjh Ldwy rFkk ifCyd Ldwy ds Nk=ksa dk t-ratio 3-

Copyright 2017, Scholarly Research Journal for Interdisciplinary Studies

 Jagruti Gupta
(Pg. 6348-6352) 6351

11 gS tks fd 0-05 vkSj 0-01 Lrj ij Lohdk;Z gSA ljdkjh Ldwy rFkk ifCyd Ldwy ds Nk=kvksa dk
t-ratio 7-29 gS tks fd 0-05 vkSj 0-01 Lrj ij Lohdk;Z gSA xzkeh.k rFkk 'kgjh {ks= ds ljdkjh
Ldwy ds fo|kfFkZ;ksa dk t-ratio 1-83 gS tks fd 0-05 vkSj 0-01 Lrj ij vLohdk;Z gSA xzkeh.k rFkk
'kgjh {ks= ds ifCyd Ldwy ds fo|kfFkZ;ksa dk t-ratio 2-03 gS tks fd 0-05 Lrj ij Lohdk;Z gS vkSj
0-01 Lrj ij vLohdk;Z gSA
fo|kfFkZ;ksa dh O;kdj.k laca/kh v'kqf);ksa dks n'kkZrk xzkQ%
Sales, , Sales,
5%, 5% ,

Sales, 12.50%,
, 12%
Sales,

18.50%,
, 5%, 5%
18%
Sales,
,
35%, 35%
Sales,
, 25%,
25%

fu"d"kZ
mi;q foospu ls Li"V gS fd ljdkjh rFkk ifCyd Ldwy ds fo|kFkhZ O;kdj.k dk vkSlr Kku j[krs
gSA 'kks/k ls Li"V gksrk gS fd ljdkjh rFkk ifCyd Ldwy ds fo|kfFkZ;ksa dh O;kdj.k lEcU/kh
v'kqf);ksa esa fo'ks"k varj gSA ifCyd Ldwy ds fo|kfFkZ;ksa dh rqyuk esa ljdkjh Ldwy ds fo|kFkhZ
vf/kd xyfr;ka djrs gSA ijUrq 'kgjh rFkk xzkeh.k {ks= ds ljdkjh Ldwy ds fo|kFkhZ O;kdj.k esa ,d
tSlh gh xyfr;ka djrs gSA
lUnHkZ lwph
dqlqe 2016-paMhx<+ ds jktdh; mPprj ek/;fed fo|ky; ds fo|kfFkZ;ksa dh ys[ku v'kqf);ksa dk v/;;u] The
Educational Beacom, A Research Journal, 5 (1).
dkSj] euthr 2015- ljdkjh rFkk ifCyd Ldwy ds lkroha d{kk ds fo|kfFk;ksa dh fganh ys[ku lEcU/kh v'kqf);ksa dk
rqyukRed v/;;u] ,e -,M- y?kq 'kks/k ca/k ]iatkc fo'ofo|ky;] paMhx<+] 13 &17-
ckyk] lksuw 2010- fganh Hkk"kk dh O;kdj.k lEcU/kh v'kqf);ksa dk v/;;u ],e -,M-y?kq 'kks/k ca/k ] iatkc
fo'ofo|ky; ]paMhx<+ ]18 &23-
yrk]lqeu2012- ljdkjh Ldwy ds uoeh d{kk ds Nk=ksa dh fganh fo"k; esa O;kdj.k lEcU/kh v'kqf);ksa dk v/;;u]
,e -,M y?kq 'kks/k ca/k ]iatkc fo'ofo|ky; ]paMhx<+ ]17 &24-
foHkk 2006-fganh Hkk"kk dh 'kCn ys[ku 'kq)rk esa O;kdj.k dh Hkwfedk] ,e-,M-y?kq 'kks/k ca/k] iatkc fo'ofo|ky;]
paMhx<+] 43&48-
'kekZ] vfuy 2006-Hkkjrh; laLfr ds lUnHkZ esa fganh dk ewY;kadu] ,e-,M-y?kq 'kks/k ca/k] iatkc fo'ofo|ky;]
paMhx<+] 27&34-
Copyright 2017, Scholarly Research Journal for Interdisciplinary Studies
 Jagruti Gupta
(Pg. 6348-6352) 6352

'kkjnk]lqjfHk2002 - gksf'k;kjiqj ftysa ds vkBoha d{kk ds fo|kfFkZ;ksa }kjk fganh fy[krs le; dh tkrh xyfr;ksa dk
v/;;u ],e -,M y?kq 'kks/k ca/k ]iatkc fo'ofo|ky; ]paMhx<+ ]25 &27-
JhokLro]vt;2012-fo|ky;h Nk=ksa dh fganh esa okpu ,oa ys[ku laca/kh v'kq f);ksa dk v/;;u] Prachi Journal
of Psycho- Culture Dimensions, 281] 185&187-

Copyright 2017, Scholarly Research Journal for Interdisciplinary Studies