Lucy Stubbs

Proposal

Message
The message for my adverts is that the deodorant, Wave, is protection in all situations
involving physical activity and theres never any worry about smelling or looking like you
have sweat anywhere. I want the target audience to think that the product is reliable and
helpful in every situation. It would be shown with both genders using it so that the audience
can see that it is unisex. The audience would also have a clear idea of who the target
audience is because I would be using very youthful actors between 17 and 20.

Slogan
Keeping you fresh

Synopsis of Advertisement 1
The synopsis of advert one is that a young male and a young female dancer put on
deodorant in the dressing rooms, being secretive about it, and then meet and go to the
dance studio. Both of them are dancing to their very best and dont break a sweat. They
finish in a pose that is them both very close together, neither of them have a drop of sweat
on them.

Synopsis of Advertisement 2
The synopsis of advert two is that a young male is late to a date, and the young female is
stressing about the date. He is running to the date and constantly checking his watch. The
woman is stressing and getting very uneasy about the date, sweating a little. The man finally
arrives at the date but before knocking on the door he checks himself for sweat, and
remembers he does not need to worry because he used this deodorant. So he knocks with
confidence and the date begins with her being amazingly happy with the sight of him and
him being slightly displeased at the sight of her.

Music
My Type (Instrumental) by Saint Motel