BUSINESS PLAN PRESENTATION

Submitted To: - Submitted by: -

Prof. Sudip Dhar Amit Kumar
Naveen Kumar m
Ramees
Thanuja
Veerashaker

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 Samsung group history
In 1938 the Samsung founder Byung-chull Lee set up a trade
export company in Korea, selling fish, vegetables, and fruit to
china.

Within a decade Samsung had flour mills and confectionary

machines and became a co-operation in 1951.

From 1958 onwards Samsung began to into other industries

such as financial, media ,chemicals and ship building
throughout the 1970s . In 1969, Samsung electronics was
established producing televisions , mobile phones
(throughout 90s), radios, computer components and other
electronics devices.

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 Samsungs Electronics History
Samsung Electronics was founded in 1969 in Daegu, South
Korea as Samsung Electric Industries, originally manufacturing
electronic appliances such as TVs, calculators, refrigerators, air
conditioners and washers. In 1988, it merged with Samsung
Semiconductor & Communications.

Samsung Electronics
is a South Korean multinational electronics and information
technology company is the flagship subsidiary of the Samsung
Group With assembly plants and sales networks in 61 countries
across the world.

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 Company profile

Type : public Korean

Traded as : KRX:005930KRX:005935 LSE:SMSSNLSE
Industry : consumer electronics
Telecommunications,
semiconductor
Genre : electronics
Founded: 1969
Head quarters :Samsung town ,Seoul ,south Korea
Area served : world wide
Key people : CEO- CHOI GEE-SUNG
CAIRMAN: LEE KUN-HEE
Products :FMCD, semiconductors, telecommunications
Revenue : US $ 133.78billion(2010)
profit : US$ 13.67 billion(2010)
Total assets : US$ 118.35 (2010)
Owners : lee kun hee &affiliates
Employees : 187800 (2009)
Parent : Samsung group
Samsung website:www.samsung,com

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 Samsung group founder

Samsung Group, one of the largest of Asia's

industrial heavyweights and undisputed kingpin
of Korea Inc., belongs among the planet's true
monster corporations.

Not bad for a company that started out as a tiny

exporter of dried fish and fruit. Samsung has LEE BYUNG
indeed come a long way since its founder, Lee CHULL
Byung-chull, then a 28-year-old, opened its (1910-1987)
first office in 1938 on the edge of a LATE FOUNDER
marketplace in Daegu. OF SAMSUNG
GROUP
By the time of Lee's death in 1987, Samsung
had grown into one of the world's largest
corporations with 37 subsidiaries, 75,000-plus
employees and annual sales of 14 trillion won

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 Vision for 2020

As stated in its new motto, Samsung Electronics' vision for the

new decade is, "Inspire the World, Create the Future.

This new vision reflects Samsung Electronics commitment to

inspiring its communities by leveraging Samsung's three key
strengths: New Technology, Innovative Products, and
Creative Solutions. -- and to promoting new value for
Samsung's core networks -- Industry, Partners, and Employees.
Through these efforts, Samsung hopes to contribute to a better
world and a richer experience for all.

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Products of Samsung

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SWOT

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MARKETING

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Finance

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 Products of Samsung
Semiconductors
For more than 20 years since 1993, Samsung has kept the title
of the worlds largest memory chip maker.
In 2009, it began a strategy of Green Memory by which it
increased the global DRAM market share to 33 percent.
It also started mass-producing 30 nm-class NAND flash
memories in the same year whose world share rose as high as 42
percent

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 Slimmer panels
Samsung Electronics TVs and display products
have undergone a race toward ever-slimmer panels.
In 2009, the company succeeded in developing the
super-slim panel for 40-inch LED TVs, with the thickness
of 3.9 millimeters (0.15 inch).
This is about a twelfth of the conventional LCD panel whose
thickness is approximately 50 millimeters (1.97 inches).
Home electronics: TVs, DVD players, Blu-ray players, home
cinema systems, set-top boxes, projectors

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 Televisions

For years in a row, Samsung has taken the top spot in the
world TV market, with the launch of best-selling items.
In 2009, it sold as many as 31 million flat-panel
TVs, maintaining the top position for four consecutive years in
terms of world market share.
In early 2010, the company had set the years sales goal at 39
million units (including 10-million LED TVs)

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 Other products
3D experience
Smart TVs and apps Mobile phones
Home appliances

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Market Shares &Competitors

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Cont

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 Management and board of directors
Chief Executive Officer, Vice Chairman: Choi Gee-Sung
Chief Financial Officer: President Yoon Ju-hwa
Chief Operating Officer, President: Lee Jae-Yong
Division heads
Semiconductor Division: President Kwon Oh-hyun
LCD Division: President Jang Won-ki
Visual Display Division: President Yoon Boo-keun
Mobile Communications Business: President Shin Jong-kyun
Telecommunication System Business: Executive vice President Kim Young-
ki(newly appointed)
IT Solutions Business: Executive vice President Nam Seong-woo
Digital Appliances Business: Executive vice president Hong Chang-wan
Digital Imaging Business: Executive vice President Chung Hyun-ho(newly
appointed)

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Sports Clubs
Suwon Samsung Bluewings (Football)
Seoul Samsung Thunders (Basketball)
Samsung Lions (Baseball)
Samsung KHAN (E-Sports)
Samsung Electronics Athletic Club
Samsung Electronics Equestrian Club

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 Sources
Library power of brands book
www.samsung.com
Wikipedia

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