The Impact of Social Media on

Leadership
Note-Taking Guide
Presented by IMA Leadership Academy
 OBJECTIVES
After this session, you will be able to:

Describe social media tools and explain how they can be used to support leadership goals and
initiatives.

Analyze key trends in social media and leadership to foster transparency and collaboration in
the workplace

Create and implement a social media plan for use in the workplace, within the context of the
overall organizations social media policy.

Identify the benefits of a social media strategy to leaders and their organizations.

REFLECTION

What do you hope to get out of this workshop?

#IMALeader for questions/comments

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 SOCIAL MEDIA OVERVIEW
What is social media?

Social Media Examples

3 Social Trends Causing a Shift in Power

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 BENEFITS OF SOCIAL MEDIA
#1: Relationships

#2: Resources

#3: Referrals

RISKS OF SOCIAL MEDIA

#1: Company reputation

#2: Information leakage

#3: Content management

How have you benefitted in the past or expect to benefit in the future from participation in social
media? What risks have you observed?

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 USING SOCIAL MEDIA TO BE A BETTER LEADER

1. Follow a variety of other leaders

2. Keep your focus

3. Highlight the urgent by changing channels

4. Build a business social network

5. Quick restoration

6. Amplify your voice

Which suggestion appeals most to you in order to enhance your leadership practices through social
media?

Suggested Leaders to follow:

Christine Comaford, @Comaford Petteri Tarkkonen, @ptarkkonen
Edward Long, @EdBLong Lolly Daskal, @LollyDaskal
Jeff Weiner, @jeffweiner Michael McKinney, @LeadershipNow
Kevin Eikenberry, @KevinEikenberry Jesse Lyn Stoner, @JesseLynStoner
Luke Lorio, @iPEC_Coaching Skip Pritchard, @SkipPritchard
David J. Angelo, @TigerLeadership Leader Lab, @LDRLB
Shawn Upchurch, @ShawnUpchurch

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 SOCIAL MEDIA LEADERSHIP SKILLS

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 LEADER MINDSETS AND ARCHETYPES

Who do you know that fits these archetypes?

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 CRAFTING A SOCIAL MEDIA STRATEGY
KEY QUESTIONS
Should the organization use social media?
How should the organization implement social media?
How can the organization increase the odds of success and minimize the risks of social
media?
How can the organization maximize the value of specific social media applications such as
recruitment, knowledge sharing, branding, marketing, creativity, problem-solving, etc.?
STEPS

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 EFFECTIVE SOCIAL MEDIA METRICS
CONVERSATION RATE

AMPLIFICATION RATE

APPLAUSE RATE

ECONOMICVALUE

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 CHECKLIST
AUDIT
Who is currently connecting to you?
Which sites does your target market use?
How does your social media presence compare with your competitors?
What is your current social media inventory?
Where should you be in social media?
PLAN
Get management buy-in
Clarify goals
Specific, realistic
Aligned with overall business
Measureable: Activity, Reach, Results
Priorities and timetable
Spread the word
ENGAGE
Establish an online presence
Plan for consistency
Commit to content
Experiment
Try video
ABSORB
Identify influencers
Monitor & measure
Did you learn something new about stakeholders?
Did your stakeholders learn something new about you?
Were you able to engage stakeholders?
Does your team have an effective new tool?
Collaborate
GROW
Revise strategy
Find focus
Define policy
Mainstream
MATURE
Avoid getting old or stale

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 MY SOCIAL MEDIA PLAN
What key words will you use to AUDIT your Who should you discuss options with to get
current social media presence? management buy-in and approval of your PLAN?

Which social media tools can you ENGAGE to Who will you follow in order to begin/increase
begin/increase your social media presence? ABSORBing relationships, resources, and
referrals?

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 ACKNOWLEDGEMENTS
Presentation produced by: Ignite It Group (www.igniteitgroup.com)

CONTACT US

For more information about this or other programs, please contact IMA.

www.imanet.org
10 Paragon Drive, Suite 1, Montvale, New Jersey 07645-1760
US (800) 638-4427 or International +1 (201) 573-9000

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