The document presents a 2x2 grid with the axes being market share and market growth rate. It categorizes businesses into four types based on their placement in the grid: question marks have high growth but low market share, stars have high growth and high market share, cash cows have low growth but high market share, and dogs have low growth and low market share.
The document presents a 2x2 grid with the axes being market share and market growth rate. It categorizes businesses into four types based on their placement in the grid: question marks have high growth but low market share, stars have high growth and high market share, cash cows have low growth but high market share, and dogs have low growth and low market share.
The document presents a 2x2 grid with the axes being market share and market growth rate. It categorizes businesses into four types based on their placement in the grid: question marks have high growth but low market share, stars have high growth and high market share, cash cows have low growth but high market share, and dogs have low growth and low market share.