Professional Documents
Culture Documents
Subject of SWOT Analysis
Subject of SWOT Analysis
strengths
weaknesses
• Advantages of proposition?
• Capabilities? • Disadvantages of proposition?
• Competitive advantages? • Gaps in capabilities?
• USP's (unique selling points)? • Lack of competitive strength?
• Resources, Assets, People? • Reputation, presence and reach?
• Experience, knowledge, data? • Financials?
• Financial reserves, likely returns? • Own known vulnerabilities?
• Marketing - reach, distribution, • Timescales, deadlines and pressures?
awareness? • Cashflow, start-up cash-drain?
• Innovative aspects? • Continuity, supply chain robustness?
• Location and geographical? • Effects on core activities, distraction?
• Price, value, quality? • Reliability of data, plan
• Accreditations, qualifications, predictability?
certifications? • Morale, commitment, leadership?
• Processes, systems, IT, • Accreditations, etc?
communications? • Processes and systems, etc?
• Cultural, attitudinal, behavioural?
• Management cover, succession?
• Management cover, succession?
opportunities
threats
• Market developments?
• Competitors' vulnerabilities?
• Political effects?
• Industry or lifestyle trends?
• Legislative effects?
• Technology development and
• Environmental effects?
innovation?
• IT developments?
• Global influences?
• Competitor intentions - various?
• New markets, vertical, horizontal?
• Market demand?
• Niche target markets?
• New technologies, services, ideas?
• Geographical, export, import?
• Vital contracts and partners?
• New USP's?
• Sustaining internal capabilities?
• Tactics - surprise, major contracts,
• Obstacles faced?
etc?
• Insurmountable weaknesses?
• Business and product development?
• Loss of key staff?
• Information and research?
• Sustainable financial backing?
• Partnerships, agencies, distribution?
• Economy - home, abroad?
• Volumes, production, economies?
• Seasonality, weather effects?
• Seasonal, weather, fashion
influences?
Subject of SWOT analysis example: the creation of own distributor
company to access new end-user sectors not currently being
developed.
strengths
threats
opportunities
• Legislation could impact.
• Could develop new products.
• Environmental effects would favour
• Local competitors have poor
larger competitors.
products.
• Existing core business distribution
• Profit margins will be good.
risk.
• End-users respond to new ideas.
• Market demand very seasonal.
• Could extend to overseas.
• Retention of key staff critical.
• New specialist applications.
• Could distract from core business.
• Can surprise competitors.
• Possible negative publicity.
• Support core business economies.
• Vulnerable to reactive attack by
• Could seek better supplier deals.
major competitors.
translating SWOT issues into actions under the six categories