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    Client Creative Brief: Click Here To Explore Additional Templates and Resources For Free in

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    Timi
    This document is a client creative brief template that provides sections for a project overview, objectives, target audience, marketing materials, timeline, and approval. It requests information on the client name, contact details, budget, project summary and goals, target demographic, call to action, messaging, competitors, and asset requirements to guide development of a marketing campaign.

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    Client Creative Brief: Click Here To Explore Additional Templates and Resources For Free in

    Uploaded by

    Timi
    24 views6 pages
    This document is a client creative brief template that provides sections for a project overview, objectives, target audience, marketing materials, timeline, and approval. It requests information on the client name, contact details, budget, project summary and goals, target demographic, call to action, messaging, competitors, and asset requirements to guide development of a marketing campaign.

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    IC ClientCreativeBriefTpl

    Original Title

    IC ClientCreativeBriefTpl

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    This document is a client creative brief template that provides sections for a project overview, objectives, target audience, marketing materials, timeline, and approval. It requests information on the client name, contact details, budget, project summary and goals, target demographic, call to action, messaging, competitors, and asset requirements to guide development of a marketing campaign.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    24 views6 pages

    Client Creative Brief: Click Here To Explore Additional Templates and Resources For Free in

    Uploaded by

    Timi
    This document is a client creative brief template that provides sections for a project overview, objectives, target audience, marketing materials, timeline, and approval. It requests information on the client name, contact details, budget, project summary and goals, target demographic, call to action, messaging, competitors, and asset requirements to guide development of a marketing campaign.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 6

    CLIENT CREATIVE BRIEFtemplates

    Click here to explore additional


    and resources for free in

    CREATIVE OVERVIEW

    PROJECT TITLE

    CLIENT NAME

    NAME

    PHONE

    EMAIL
    CONTACT INFO

    MAILING
    ADDRESS

    BUDGET
    AMOUNT
    Detailed financial projections

    FINANCE
    SOURCES

    NOTES

    PROJECT OVERVIEW
    Project summary, research sources and findings

    PROJECT OBJECTIVES
    Detailed goals, desired outcomes, and measurable objectives

    MARKETING GUIDELINES
    Detailed approval process for all pieces, style guides, links to
    existing branding standards

    MARKETING MATERIALS
    COPY
    Describe the pieces required along with
    the strategic reach and the desired
    outcome
    PRINT ADS

    DISPLAY ADS

    SIGNAGE /
    BANNERS
    SIGNAGE /
    BANNERS

    EVENT /
    PROMO PIECES

    WEBSITE

    SOCIAL MEDIA

    OTHER

    TARGET AUDIENCE
    The who, what, when, and where of the PRIMARY
    target customer base DEMOGRAPHIC

    SECONDARY
    DEMOGRAPHIC

    CALL TO ACTION
    Detail the desired reaction of the target audience

    CAMPAIGN LOOK AND FEEL


    Describe the desired style of the campaign

    CAMPAIGN MESSAGE
    Define key benefits of product, describe its value, and desired target
    audience take away

    COMPETITIVE ANALYSIS
    Describe competitors, their campaign messages, research findings,
    and supporting information - list any document attachments

    IMAGE REQUIREMENTS
    GRAPHICS
    List needed imagery and projected
    sources

    PHOTOGRAPHY

    MULTIMEDIA
    MULTIMEDIA

    SCHEDULE
    PROJECTED
    TIMELINE

    IMPORTANT
    DATES /
    DEADLINES

    OTHER
    Include any other critical information

    COMMENTS AND APPROVAL


    CLIENT CONTACT NAME & TITLE

    COMMENTS

    DATE SIGNATURE

    Or, Click here to Create a Collaborative Creative Brief in Smartsh


    RIEFtemplates
    Click here to explore additional
    and resources for free in

    CREATIVE OVERVIEW

    Taglines, slogans, body copy requirements

    List any printed materials

    List type of advertisement, length of time required and type

    List items needed and deadlines


    List items needed and deadlines

    Describe web requirements

    List platforms, manpower, and desired outcome

    Detail needed materials and deadlines

    Describe desired audience

    Describe desired audience


    MMENTS AND APPROVAL
    IENT CONTACT NAME & TITLE

    COMMENTS

    URE

    a Collaborative Creative Brief in Smartsheet

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