APPLE INCORPORATION

PREPARED BY:
NUR IZZATUL MD SHUKRI
ROZANA OTHMAN
NORLELA ABAS
 PRESENTATION OUTLINE

LESSON
LEARNT SUCCESS
STORIES

T RO DUCTION
i-N

IT
TION
APPLICA
CORE
S
BUSINES BUSINES
S
MODEL

i
 iNTRODUCTION

Founder
Steve Jobs and Steve Wozniak
founded Apple on April 1, 1976.

Steve
Jobs
Steve
 CORE BUSINESS
Product
Development
Products
Innovation
5
4
3
 APPLE’S
i-NOVATION
 BUSINESS MODEL
Value
Proposition Innovation
Revenue of high
Model technology
Market Empathy for Quality/
Opportunity Customers Excellence
Competitive
Environment
Market Varied
Attractiveness
Strategy Products
Organization
Development Consistency
Management
Team
 BUSINESS MODEL
Value
roposition
Revenue Sales by Product
2008
Model
Market
Opportunity
Competitive
Environment
Market
Strategy
Organization
Development
Management
Team
 BUSINESS MODEL
alue Creative
Proposition pro
Revenue
Model
Market
Opportunity

me n
ver
nt
Competitive
Go Educatio
Environment
Market n
Strategy
Organization
Development
Management Business
Team Science
 BUSINESS MODEL
alue PC Manufacturer
Proposition
Revenue COMPETITORS
Dell, HP, Alienware,
Gateway
Model
Market Software
Opportunity Microsoft, Intel High
Competitive competitio
Environment n
CE Industry
Market Sony, Nokia, Samsung,
Strategy Motorola

Organization
Development Network
Management Netgear, Cisco
Team
 BUSINESS MODEL
Value
Proposition Promotion
Customer Service
Revenue Product
Television commercials
How has Apple retained
Model substantial
"Think Different"
•Branding
“Crazy Ones”
Market cash reserves
“Apple during the
Switch Ad Campaign”
Opportunity explosive
“Get a Mac”
•High
growth
Competetive andPrint dominance
advertisement of PCs
Environment worldwide?
qualityEg: Newsweek, Time
Magazine.

Market •
customer
Distribution
AppleSponsorship
created
Varied
a virtual love affair with their
base by delivering technically superior
Strategy America'spursuing
and aggressively
software
Online
updates.
Cup challenge
hardware and
store
FreeRice, a program to fight
•

Organization product
Appleworldhunger
integrated their primary activities so well
that it is transparent to the consumer where one
Development Retail store
activity •begins and the other ends.
Apple employs many resources and
Management capabilities to support their primary activities
Team
the most
Wholesaler
• strategically relevant would be Legal
Services.
 BUSINESS MODEL
alue
Proposition
Revenue
Model
Market
Opportunity 5
Competetive
Environment FORCE
Market
Strategy S
Organization
Development
Management
Team
 Streaming audio and video with Suppliers of processors and
cast (Verizon) computer memory (Motorola, IBM, Intel)

On demand online services Strategic alliance/supplier of Mac

(similar to i-tunes) (Microsoft)
● Supplier of tv and movies
New entrants with disruptive (Disney, ABC, Fox, Sony)
technology (The “next google”)
Sources of music
EXISTING RIVALVARY (BMG,
Windows OS and media player for
● Sony, Warner,
playing music and video ( Microsoft). Universal)

THREAT OF NEW Competition to Mac OS X (Linux) BARGAINING

ENTRANTS POWER OF SUPPLIE
Alternate sources of computer hardware
(Dell, HP, Lenovo)

BARGAINING Small stylish MP3 players (Creative,

Samsung)
THREAT FROM
OF CUSTOMER
POWER SUBSTITUTES
Online music stores similar to itunes ● Satellite radio for
Customers share music stores (Napster) ● music (XM, Sirius)
using peer-to-peer networks
without paying for music
(Ares, Limewire) Entertainment media, media and
music (XBOX, PS2)
Retailers may pressure for lower prices or
better terms (Distributors) Alternative means to acquire music
(Music CDs, DVDs)
Consumers/Businesses may reduce spending
on computers if they fear economic downturns Alternative sources for videos (Cable
(Consumer Attitudes & Behaviors) Broadcast, Theatres)
APPLE
TIMELINE

Founded (1/4/1976)
 BUSINESS MODEL
alue
Proposition Steve Jobs
Revenue CEO
Model
Timothy D.Cook Peter Oppenheimer
Market COO CFO

Opportunity
Competitive
Environment
Scott Forstall Jonathan Ive Bruce Sewell
Market Senior VP, Senior VP,
Jeff Williams
SeniorVP, Senior VP &
iPhone Industrial General
Strategy Division Design
Operations
Counsel

Organization
Development
Bertrand Serlet Phillip W.Schiller Ron Johson
Management Senior VP,
Software
Senior VP,
Worldwide Product
Senior VP,
Retail

Team
Engineering Marketing
 BUSINESS MODEL
alue
Proposition
Revenue
Model
Market =
Opportunity
Competitive Apple’s Success is Related to:
Environment
“Steve Jobs Standards, Not Steve Jobs
Market
Himself”
Strategy
Regular Rules Don’t Apply.
Organization Micromanager.
Development Intense Secrecy.
Management Concentrated, Hard-Fought Innovation.

Team
 iT APPLiCATION
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iLIFE
iPhoto ‘09
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iWORK iMovie ‘09

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iWeb ‘09
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● Fifth level

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Remote
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 iT APPLiCATION
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• Documents Second level
● Third level
Final Cut • Spreadsheet ● Fourth level

Server ● Fifth level

s
Aperture •

Final Cut Presentation

Studio
Logic Studio

Remote
Desktop
 iT APPLiCATION
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iWORK The easiest way toClick to edit Master text styles

move into advanced Second level
Final Cut editing, Third level
●

Server Fourth level

●

with tools based on Fifth level

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features in Final Cut

Aperture Pro.
Final Cut
Studio
Logic Studio

Remote
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 iT APPLiCATION
iLIFE Better photo on
•

iMac
iWORK •Tool to retouch

photo
Final Cut •Organize libraries

Server •Share work onlineClick to edit Master text styles

Aperture•Print professionallySecond level ● Third level
● Fourth level

Final Cut ● Fifth level

Studio
Logic Studio

Remote
Desktop
 iT APPLiCATION
•The first choice of
iLIFE
professional editors
•Delivers high-

iWORK performance
nonlinear
Final Cut editing, with native Click to edit Master text styles
Server support for virtually Second level
any Third level
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Aperture video format. ●Fourth level

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Final Cut Used by post-
•

production
Studio workgroups for
asset
Logic Studio management and
workflow
Remote automation.
Desktop
 iT APPLiCATION
iLIFE A set of professional
•

application that lets

iWORK you Click to edit Master text styles
write, Second level
Final Cut Third level
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record,edit,mix Fourth level

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and perform without Fifth level

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Aperture getting all technical

Final Cut • Huge collection of

Studio plug-in and sound
Logic Studio
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 iT
APPLiCATION
iLIFE • Distribute
software, provide real
iWORK Click to edit Master text styles
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users. ● Fourth level

Server ● Fifth leve

• Create detailed
Aperture software
and hardware
Final Cut reports,
Studio and automate routine
management tasks —
Logic Studio all
without leaving your
Remotedesk.
DesktopFeaturing Automator
•

actions, Remote
 SUCCESS STORIES

THE DAILY NEWS

www.dailynews.com
MALAYSIAN JUSTIN BIEBER??
- Since 1879

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 THE DAILY NEWS
www.dailynews.com THE WORLD’S FAVOURITE NEWSPAPER - Oct 2 2008

e dominates at inaugural British Technology A

Apple’s winning awards include:

Best Mobile Technology: Apple iPhone

•

Best Music Technology: Apple iTunes

•

Gadget of the Year: Apple iPhone

•

Most Stylish Technology: Apple iPhone

•

Technological Innovation of the Year:

•

Apple iPhone
THE

SUN SHINE
WORLD EXCLUSIVES

APPLE DOMINATES T3’s

AWARDS T3’s Awards (2007)

Most Anticipated gadget of 2007: iPhone.

•

The Drop Dead Gorgeous Award: Apple MacBook Pro.

•

Top Commuter Gadget: Apple iPod.

•

Best Music Gadget: Apple iPod

•

The Best Gadget of All Time: Apple iPod

•

The Best Dowinload Service: Apple iTunes

•

Store
Apple Inc. "Get a Mac?2019 Named Most Successful
Marketing Campaign of 2007
Grand Effie at the 39th Annual
Effie Awards
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Date today 7/4/2007 NEWS

IAB Announces Apple won Super-Rich Media

55 MIXX Awards GOLD: Apple Inc. and TBWA\Media Arts Lab

for " Don’t Give Up"

Winners Across SILVER: Apple Inc. and TBWA\Media Arts

Lab for "Banging, Knocking & Hiding"
18 Categories BRONZE: HBO and Deep Focus for "Flight of
the Conchords"

Abg Mat Café listed in Bursa

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ü
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