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Cartiersoumya 130929012428 Phpapp02
Cartiersoumya 130929012428 Phpapp02
A Story of
Style and
Heritage!
History
Louis-Francois Cartier founded
1847 Cartier in Paris, France
Augment Potential
ed
Product Product
High Technolo
level gy Driven
Service Products
Packagin
Developments Of Cartier
Refer
to
Video!
Segmentation
Targeting
Being considered a "luxury brand connotes a certain
feel of exclusivity, excellent quality, high-level precision
and outstanding craftsmanship which makes its target
consumers only a small and Niche-type of population.
3. Persona
-Create a world and an aura tha
is truly exceptional to their brand
signature.
4. Public Figures
-They continue to garner
attention, credibility and
impact. Public figures can
span from film-stars to music
personalities, from sports
personalities to royal families
and even the designer
themselves.
Strengths Weakness
Excellent Known
Reputation Predominant
High Brand ly as a
Loyalty Jeweller
High Variety of
Specialty
Products
Understanding the
Culture
Focussing on
Apparels
Government
Policies
Extravagant
Advertising
You all are Invited
By,
Soumya Mukherjee
Universal Business School