This document outlines the internal and external factors that should be considered for a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Internally, it lists resources like financial, physical, human, and intellectual capital as well as processes and competitive advantages. Externally, it identifies market trends, economic conditions, funding sources, regulations, competitor actions, and demographic shifts that can impact an organization. Conducting a thorough SWOT analysis allows an organization to assess itself and its environment.
Original Description:
Internal and External Factors to consider when doing SWOT
This document outlines the internal and external factors that should be considered for a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Internally, it lists resources like financial, physical, human, and intellectual capital as well as processes and competitive advantages. Externally, it identifies market trends, economic conditions, funding sources, regulations, competitor actions, and demographic shifts that can impact an organization. Conducting a thorough SWOT analysis allows an organization to assess itself and its environment.
This document outlines the internal and external factors that should be considered for a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Internally, it lists resources like financial, physical, human, and intellectual capital as well as processes and competitive advantages. Externally, it identifies market trends, economic conditions, funding sources, regulations, competitor actions, and demographic shifts that can impact an organization. Conducting a thorough SWOT analysis allows an organization to assess itself and its environment.
Financial resources (funding, sources of income, investment opportunities) Physical resources (location, infrastructure, facilities, equipment) Human resources (employees, staff, volunteers, target audiences) Access to natural resources, trademarks, patents and copyrights Current processes (employee programs, department hierarchies, software systems) Intellectual resources Customer Services Competitive Advantages Efficiency Price Management Quality Transportation & delivery time Hours of operations & distribution channels Product line & multiple services, diversified fields Sales promotion techniques & after sale services etc. External Factors to consider Market trends (new products and technology, shifts in audience needs) Economic trends (local, national and international financial trends) Funding (donations, legislature and other sources) Demographics of population Relationships with suppliers and partners Political, environmental and economic regulations Actions of competitors Interest rates Increasing market saturation Economic conditions Changes in laws & regulations