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SWOT

Internal Factors to consider


Financial resources (funding, sources of income, investment opportunities)
Physical resources (location, infrastructure, facilities, equipment)
Human resources (employees, staff, volunteers, target audiences)
Access to natural resources, trademarks, patents and copyrights
Current processes (employee programs, department hierarchies, software systems)
Intellectual resources
Customer Services
Competitive Advantages
Efficiency
Price
Management
Quality
Transportation & delivery time
Hours of operations & distribution channels
Product line & multiple services, diversified fields
Sales promotion techniques & after sale services etc.
External Factors to consider
Market trends (new products and technology, shifts in audience needs)
Economic trends (local, national and international financial trends)
Funding (donations, legislature and other sources)
Demographics of population
Relationships with suppliers and partners
Political, environmental and economic regulations
Actions of competitors
Interest rates
Increasing market saturation
Economic conditions
Changes in laws & regulations

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