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Marketing de Afiliacion
Marketing de Afiliacion
Marketing de Afiliacion
Traffic sources are always trying to maximize their EPM by maximizing your
eCPM
Convenience and economic risk
SOI: adv just wants leads, emails, phone numbers, even if theyre poorly
qualified
Auction Models:
Auction types that are reflected in bidding modes and auction modes:
Vickrey- Clarke-Groves:
o Silent auction, no one knows how much you bid
o The person who bids highest wins, but pays whatg the 2nd
higher person bid
o Used by FB- doesnt reward low bids
oFB low bidding leads to low quality traffic
Also
related to Generalized Second Price Auction
oThe second highest bidder gets the first impression slot.
oMakes sense when theres an enciroment where theres a lot of
things to buy
o Makes it easy to show bidders their position compared to
everyone else
o Used by google, adwords, and lots of display sources
o Rewards conservative bidding
o First price sealed bid (blind auction)
Highest bidders wins impressions
In your funnel, where would people bounce out? How do you split test?
Funnels often breaks things into smaller user commitments to increase their
intent to increase conversions. Basically its the way to maximize the value u
can monetize from a user. Its the process from A-Z, like going to ikea.
Banner will not convert easily, itll take you to a LP that will help convert.
LPs should load fast: amaozns reduction from 4s to 3s in the shopping cart
page, made them millions.
Split Testing