Chapter 5 Case Incident

Advertising for New Recruitments

Sheila Smith was the new recruiting supervisor for International Sales Company. One of Sheilas
first assignments was to recruit two software design engineers for the company. Design engineers
are hard to recruit because of the difficulty of their training and the high demand for them. After
considering various recruitment alternatives, Sheila placed the following ad in a local newspaper
with a circulation in excess of 50,000:

EMPLOYMENT OPPORTUNITY

FOR SOFTWARE DESIGN ENGINEERS

2 positions available for engineers desiring career in growth industry.
Prefer recent college graduates with good appearance.
Good credit rating
Apply Today!
Send your rsum in confidence to:
D. A. Bryant
International Sales Co., P.O. Box 1515
Salt Lake City, UT 84115

More than 300 applications arrived in the first week, and Sheila was pleased. When she reviewed
the applicants, however, it appeared that few people possessed the desired qualifications for the
job.

The Assignment

Write an essay showing your opinion in this case guided by the following questions,
whether your answers are Yes or No support them with a thorough argument.

Q1. Do you believe that the excessive number of unqualified people applying for the job was a
result of:

A. The ad has used/or has not used, the experienced advertisers guide.
B. The ad has been/ or has not been constructed, skillfully and was based on the
requirements for professional ad construction.
C. The ad has placed/ or has not placed, the needed items and taken appropriate
recruiting practices in the advertisement.
D. The ad did not overlook/ or overlooked, some of the appropriate recruiting practices.
E. The ad included/or did not include, some hiring standards that should have been
avoided.

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Q2. Conclude your article with the following:

Suppose you were the Human Resource Manager of fast-growing software company that
provides software solutions to giant global firms for improving sales and performance. The
company prides itself on its unique and excellent culture and therefore plans to recruit people
who are passionate about what they do.

Fill in the following diagram with a professional ad seeking employees for recruitment (the
required kind of employees would be of your choice, either technical or managerial)