THE ONLY

STRATEGIES YOU
NEED TO GROW YOUR
BUSINESS ONLINE
So you can make a profit
and a difference
(and Save a Ton of Time!)
Masterclass Workbook

www.katenorthrup.com/bschool
What do you most want to get out of this masterclass?

Which of the 6 online business success saboteurs do you most identify with?

Strategy 1: Clarity
Vagueness is a giant ________________________.

What are the 3 most powerful questions to answer at the outset of your
business to save you a ton of time and energy?

1. _______________________________?

2._______________________________?

3._______________________________?

On a scale of 1-10, how much clarity do you have about your who, what, and
how?

Learn more at www.katenorthrup.com/bschool

Strategy 2: Your Online Presence

What does your website need to do?

1. __________________________________________

2.__________________________________________

3.__________________________________________

Which of the biggest website mistakes have you been making?

Whats your first action step relating to your online presence?

Learn more at www.katenorthrup.com/bschool

Strategy 3: Communication Plan
Which of the mediums of communication (writing, video, audio, etc.)
sounds the most energizing to you as a way to connect regularly with your
community?

Your content must do one or more of the following things:

E___________________

E___________________

I ___________________

What is The Marketing Rule of 7?

Learn more at www.katenorthrup.com/bschool

Strategy 4: Building Your List
Treat your list like _____________________.

Where is the best place to start when growing your list?

Which one of the list-building strategies I shared are you going to imple-
ment? When?

Strategy 5: Your Offerings

What is a business Sweet Spot?

_____% of your results will come from _____% of your actions.

_____% of your revenue will often come from _____% of your offerings.

Learn more at www.katenorthrup.com/bschool

Which of your offerings brings in 80% of results but only requires 20% of
your effort?

Strategy 6: Timeless, Elegant Marketing

Having an amazing product or service is only a small part of success.

True

False

Marketing = ____________________________________________________.

Whats the best way to get ideas for your products and services?

What are the two P words that are key to great marketing?

P___________________ and P___________________

Learn more at www.katenorthrup.com/bschool